What are the new trends in the event industry?

Events are mostly large groups of people gathering in the same space and sharing moments and experiences. However, the coronavirus disease 2019 (COVID-19) pandemic along with various technological advancements has altered the events industry landscape and shaped its trajectory in response to the changing nature of events.

The rise of digital and hybrid events, sustainability initiatives, the use of artificial intelligence to provide a personalised experience and developments in event technology are the new trends in the events industry. Augmented reality (AR) and virtual reality might also expand their operational area from gaming to the events industry and provide participants with an immersive experience.

The events industry is a dynamic space where innovation drives progress in a fast-paced world. Let’s take a detailed look at the trends that shape the future of the events industry.

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Why is the events industry changing rapidly?

Technology, sustainability and changes in audience preferences triggered by the COVID-19 pandemic are the reasons behind the rapid transformation of the events industry. In recent years, the events industry has become more diverse, accessible, immersive and responsible than before.

The technological revolution has bridged the physical–digital divide and has opened the doors of events to a wide audience globally. The modern audience also seeks immersive and personalised experiences, which have pushed event creators to curate unique events that resonate with the attendees.

As environmental concerns take centre stage, the events industry has recognised the need to prioritise sustainability. In addition, the events industry is integrating eco-friendly practices into its planning to reduce the environmental impact of large-scale gatherings.

Hence, the current change in the events industry is fuelled by the evolving demands of audience, technology and environment.

What are the trends that shape the event industry?

The possibilities in event organisation are expanding rapidly owing to the advancements in technologies, artificial intelligence and data analytics. The events industry is adapting innovative techniques to stay ahead of the curve and unlock exciting opportunities from ticket sales to event experiences and overall impact. The new trends in the events industry in recent times are listed as follows:

Hybrid experience

After the COVID-19 pandemic, the hybrid event model has gained immense popularity and successfully blended the physical and digital realms. By combining the best of both worlds, hybrid events cater to diverse audience preferences—attendees can either participate on-site or tune in virtually. This trend’s flexibility not only accommodates a wide audience but also extends the event’s reach beyond geographical limitations.

Events like ‘Tomorrowland Around the World’ illustrate the acceptance of digital and hybrid experiences among people globally.

Technological innovation

The rise of technology continues to orchestrate magical transformations in the events industry. From the use of AR, which encourages engagement to holographic performances at music festivals, technology adds an enchanting layer to the event experience.

Event organisers also use data-driven insights to tailor content that meets the audience’s preference. Advanced data techniques help in curating personalised experiences for the audience where they can attend sessions that match their interests and personal objectives.

Sustainability initiatives

Sustainability initiatives have emerged as a priority for the event industry in recent years as environmental concerns have grown. Eco-friendly practices are no longer an afterthought but a core consideration, spanning every aspect of event planning from sourcing materials to energy usage. Responsible consumption and management are ongoing global trends in the event industry.

Incorporating sustainable materials and minimising waste generation are the primary aspects of sustainability initiatives in the events industry. Many event organisers promote the use of reusable and recyclable materials and go digital wherever possible. This phenomenon sends out a positive message to the world and portrays their commitment to the environment.

Diversity and inclusion also form a part of the environmental, social and governance initiatives of the events industry. Event planners make efforts to organise events that are inclusive and accessible to all sections of society. The event venue, programme language and performers are all selected with the motive of diversity and inclusivity in mind.

These trends in the events industry are not mere shifts. They represent a conscious effort to create events that resonate, inspire and leave an indelible mark on all involved.

Passionate about crafting memorable experiences and wish to be a part of the ever-changing and adaptable events industry? Check out the MA Tourism, Hospitality and Event Management Programme offered by the Berlin School of Business and Innovation (BSBI), Paris. Our programmes are based on an industry-driven curriculum and focus on practical learning with case studies and projects relevant to the subject.

This programme offers a comprehensive understanding of event planning, organisation, marketing and execution strategies, allowing you to acquire expertise in using technology to enhance the event experience. This programme also opens the door to numerous career opportunities in the field of hospitality and event management.

Study in the heart of Paris, a city known for its vibrant culture and events. Your journey towards becoming a skilled event management professional begins here. Join us at BSBI to commence your event management journey.

To learn more, click here


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