MA Tourism, Hospitality and Event Management

The MA Tourism, Hospitality and Event Management will help you thrive in the world’s fastest-growing industries, broadening your understanding of the sector and giving you the skills to work in a globalised business environment.

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As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career whilst introducing you to the flourishing German and EU business world. Thus, in this course you will gain the practical knowledge and understanding needed for success in the tourism, hospitality and event management industry. Each module is designed to transform your approach by covering the latest trends and practical techniques of management, including business strategy, strategic marketing, project management and cross-culture leadership.

Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the MA Tourism, Hospitality and Event Management programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.



What will you experience?

Throughout the MA Tourism, Hospitality and Event Management programme, you’ll cover essential concepts of management, including business strategy, operations management, project management and cross-cultural leadership. You’ll also learn how to apply management and business concepts to the tourism, hospitality and event industries. As such, you’ll study business theories and their real-world application.

By the time you graduate, you’ll have developed problem-solving and decision-making skills, both of which are vital for successful management in the sectors.

In your final term, you’ll showcase your newly learned skills by carrying out research and preparing a dissertation on a relevant topic of your choice.

All students have the option to learn the German language.

The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

Why study this programme?

At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you to build your current knowledge and explore the latest trends related to tourism and hospitality while developing your own concepts of event management.

You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Who should take this programme?

Our college attracts candidates with the vision of becoming a future business leader on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed for managing the tourism, hospitality and events sector are ideal candidates for this 18-month degree programme.

Programme Price


Berlin: February, May, July, October

2024 February, May, July: International students Price: €12,600 | EU students Price: €8,000

2024 October: International students Price: €13,250 | EU students Price: €8,450

Berlin | Special offers: Up to 30% savings for International Students | 10% savings for EU Students

Paris: March, June, November

2024 March, June: International students Price: €12,600 | EU students Price: €8,000

2024 November: International students Price: €13,250 | EU students Price: €8,450

Paris | Check our special offers. Terms and conditions apply. Find out more here.

The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This 18-month MA Tourism, Hospitality and Event Management programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing planning, strategic approaches in tourism and hospitality business, operational management, cross-cultural management, event management and entrepreneurship. Students will also attend modules on academic research methods, and you will study the German language alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

For Berlin, teaching takes place Monday to Saturday, with morning, afternoon, or evening sessions.

For Paris, teaching takes place Monday to Friday, with morning (9-1pm) and afternoon sessions (2-6pm).

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.


  • Tourism and Hospitality Business Strategy
  • Strategic Approach in Marketing Planning for Hospitality 
  • Hospitality Operations Management
  • Event Management 
  • Cross Cultural Management
  • International Project Management
  • Entrepreneurship in Tourism and Events
  • Business Decision Making for the Hospitality Industry
  • Study Methods
  • German Language Studies
  • Research Methodology

Learning Outcomes

Once they have completed the programme graduates will be able to:

  • Demonstrate originality and creativity in the application of a coherent and detailed knowledge of business principles and their operation in the areas of tourism, hospitality, and event management.
  • Evaluate arguments, concepts and data to make judgements, and to frame appropriate questions to development and suggest solutions
  • Apply professional standards in design, presentation, and writing to clearly communicate your ideas to both specialist and non-specialist audiences
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Career Progression

After completing the MA Tourism, Hospitality and Event Management, you will be able to apply for a range of managerial roles in relevant organisations around the world. 

BSBI’s dedicated Careers Service helps tourism, hospitality and event management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers. To find out more about the support available, visit the Careers Service website.


The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.

You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.

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