MA Tourism, Hospitality and Event Management

IN BERLIN


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ACADEMIC PARTNER

KEY FACTS

PROGRAMME OVERVIEW

The International Tourism, Hospitality and Event Management Master’s degree is tailored to develop management and leadership competencies especially for the tourism, hospitality and event sectors. You will acquire the most relevant and up-to-date skills and know-how to increase your employability and boost your career, enabling you to move on to more senior positions in your field of choice.
You will also earn a master’s degree with 90 European University Credits (ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

The modules of this programme are offered and delivered 100% on campus.

WHO IS THIS PROGRAMME FOR

Our college attracts candidates with the vision of becoming future business leaders on the global stage. If you are proactive, ambitious and motivated to acquire the practical skills needed for managing in the tourism, hospitality and events sector, you will be an ideal candidate for this 18-month degree programme.

WHAT WILL THE STUDENT EXPERIENCE?

Throughout the MA programme, you’ll cover essential concepts of management, including business strategy, operations management, project management and cross-cultural leadership. You’ll also learn how to apply management and business concepts to the tourism, hospitality and event industries. As such, you’ll study business theories and their real-world application.

By the time you graduate, you’ll have developed problem-solving and decision-making skills, both of which are vital for successful management in the sectors.

In your final term, you’ll showcase your newly learned skills by carrying out research and preparing a dissertation on a relevant topic of your choice.

All students have the option to learn the German language.
The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the UNINETTUNO platform.

LEARNING JOURNEY

BSBI is constantly striving to bring new opportunities and challenges to its students.


By combining a practical and interactive approach with discussions on pioneering changes, the MA in International Tourism, Hospitality and Event Management course empowers you to grow in your studies and professional career.

At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. The MA Tourism, Hospitality and Event Management course helps you to build your current knowledge and explore the latest trends related to tourism and hospitality while developing your own concepts of event management.

The MA in International Tourism, Hospitality and Event Management programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the UNINETTUNO platform

modules


Tourism and Hospitality Business Strategy
Hospitality Operations Management
Strategic Approach in Marketing Planning for Hospitality 
Hospitality Operations Management
Cross-Cultural Management (blended)
Event Management (Strategic & Contemporary Issues)
International Project Management
Entrepreneurship in Tourism and Events
Business Decision Making for the Hospitality Industry (Blended)
German Language Studies
Research Methods and Dissertation

ADMISSION REQUIREMENTS

Academic Profile

  • Min age: 21

Academic Qualifications

  • A three-year bachelor’s degree from a recognised institution in a related discipline.
  • High-school certificate.

If you do not have a bachelor’s degree, but you have another academic qualification such as HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply.

Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.

English Proficiency

  • IELTS: 6.0 overall . TOEFL IBT: Overall, 80 (Listening 17, Reading 18, Speaking 20, Writing 17). Pearson Test of English (PTE): 50. Duolingo English Test: 95+.

Online Application

  • You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.

Bring a Friend and save €500!

If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a shared room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.

Terms and conditions apply

CAREER PROGRESSION

After completing the MA in International Tourism, Hospitality and Event Management, you will be able to apply for a range of managerial roles in relevant organisations around the world. 

Dedicated Careers Service Team

BSBI’s dedicated Careers Service helps tourism, hospitality and event management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.

Visit the Careers Service website.

LEARNING OUTCOMES

Upon successful completion of the MA in International Tourism, Hospitality and Event Management programme, graduates will be able to:

Manage International Tourism, Hospitality and Event Businesses

Show in-depth knowledge of issues related to managing international tourism, hospitality and event businesses.

Develop Strategic Senior Management Skills

Develop senior management strategic skills and original approaches to manage tourism, hospitality and event organisations.

Apply Ethical Management Principles

Understand ethical management in tourism, hospitality and event industries.

Strengthen Professional and Teamworking Skills

Develop individual learning, communication, time management and team dynamics skills.

Conduct Independent Research

Demonstrate the ability to conduct self-managed research and develop a research methodology.

Critically Assess Issues and Develop Recommendations

Demonstrate the ability to identify an issue, critically assess the material and draw logical conclusions and recommendations.

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

overall student satisfaction

feel BSBI provides a diverse and inclusive environment

satisfaction with career services

would recommend BSBI

satisfaction with enrolment support

students secured jobs or internships in 2025

Apply for your enrolment today and secure your place at BSBI.

Speak with an expert and plan your academic future at BSBI.

STUDENT VOICES

Discover what international students have to say about their first days at BSBI!

TESTIMONIALS

  • "BSBI moved me closer to where I want to be — and gave me a completely new perspective on global business."
    Audrey JohnstoneGlobal MBA
  • "BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
    Matteo LuccheseMSc Digital Marketing Matteo L, MSc. Digital Marketing
  • "BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
    Aida Al Masri​BSc (Hons) International Business and Management​Aida Al Masri, BSc (Hons) International Business and Management
  • "BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
    Victor MadunemeDoctorate in Business Administration (DBA)Victor M, DBA
  • "BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
    Adarsh AgarwalMA Tourism, Hospitality and Event ManagementAdarsh A., MA Tourism, Hospitality & Event management
  • "BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
    Aya ShawkyMSc International Health ManagementAya S., MSc. International Health Management
  • "I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
    Vibin BalachandranGlobal MBA

Contact Admissions Team →

Yes, an MA Tourism is an excellent choice for those aiming for a dynamic, global career. This master’s degree in tourism equips you with advanced skills in strategic management, opening pathways to high-demand roles in a vibrant industry.

Yes. The MA in International Tourism, Hospitality and Event Management course is designed to give you the practical knowledge and understanding needed for success in the tourism, hospitality and event management industry. The programme covers the latest trends and practical techniques of management, including business strategy, strategic marketing, project management and cross-culture leadership.

Germany offers a strong economy, high-quality education and a thriving tourism industry. It provides international students with diverse cultural experiences, excellent career prospects and opportunities to work with leading hospitality brands.

Salaries in the hospitality industry vary widely based on roles, experience, and location. Generally, executive-level positions such as General Managers or Hotel Directors tend to have higher earning potential, often earning over €100,000 per year.

You must be at least 21 years old and have a strong undergraduate degree from a recognised university. If you do not meet the academic requirements, you may be assessed on relevant work experience. In this case, you must have at least 3 years of management experience.