MSc Digital Marketing (UCA)
The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA.
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Programme Overview
The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.
Programme Fee
Berlin : February, October
2024 February: International students Price: €12,600 | EU students Price: €8,000
2024 October: International students Price: €13,250 | EU students Price: €8,450
Special offers: Up to 30% savings for International Students | 10% savings for EU Students Terms and conditions apply.
Paris: November
2024 November: International students Price: €13,250 | EU students Price: €8,450
Paris | Check our special offers. Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
The MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods and will study the German language alongside their master’s degree subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus.
Modules
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
Additional Content
- Digital Marketing ProSuite: 5 Essentials
Our immersive digital marketing curriculum transcends theory, equipping students with the hands-on skills and confidence to navigate and thrive in the dynamic world of digital marketing.
This comprehensive education equips them with strategic-thinking, data-driven decision-making, and hands-on proficiency, fostering the agility to thrive in the ever-evolving landscape of modern digital marketing.
Additional Content
After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:
- Search Engine Optimisation (SEO) Essentials
- Search Engine Marketing (SEM) Essentials
- Pay-Per-Click Advertising (PPC) Essentials
- Digital Advertising Fundamentals
- Google Analytics Essentials
- FREE German Language Lessons
Study in
Berlin
- Delivery: On campus
- Duration: 18 months
- Intakes: February, October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- Price: 2024 February | €12,600 (international students) | €8,000 (EU students)
- Price: 2024 October | €13,250 (international students) | €8,450 (EU students)
Study in
Paris
- Delivery: On campus
- Duration: 18 months
- Intakes: February, October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- Price: 2024 February | €12,600 (international students) | €8,000 (EU students)
- Price: 2024 October | €13,250 (international students) | €8,450 (EU students)
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
Upon successful completion of the programme, graduates will be able to:
- Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
- Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
- Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
Career Progression
Whether you want to work in the private, public or charity sector, the Master’s in Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.
BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
International Study Experience – Study in France!
The Berlin School of Business and Innovation offers students the two programme awards: MSc Digital Marketing, awarded by the PPA Business School and the University for the Creative Arts, the opportunity to receive an additional diploma equivalent to a master’s (level 7) degree under the title of: “Manage du déve-loppement commercial et international” as it is validated by the French authorities.
If you are interested in an international, multi-city education, please submit an enquiry, choosing the correct programme and location on offer.
Do you need to know more? Visit our dedicated page on International Study Experience.
