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ACADEMIC PARTNER
Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing programme. The University of Chichester is a highly regarded UK institution, recognized for its strong academic performance and teaching excellence.
Overall ranking: 26th in the Guardian University Guide 2025, rising 12 places and consistently among the top 30 UK universities. Marketing ranked 66th by the Complete University Guide 2025.
KEY FACTS
LOCATIONS
Berlin, Germany
DURATION
18 Months
PRICE**
€14,425 International/Expat/EU students
FORMAT
On-campus
CERTIFIED BY
University of Chichester
MODE OF STUDY
Full-time
LANGUAGE
English
INTAKES*
2026: February, May, October
*Intakes are subject to change
** Discounts upto 40% available, see all pricing and fees
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
SECURE YOUR PLACE ON THIS PROGRAMME BY APPLYING TODAY.
FIND OUT HOW TO APPLY HERE >>
PROGRAMME OVERVIEW
The MSc Digital Marketing programme is designed for students from all academic backgrounds who want to thrive in today’s fast-moving marketing world. This hands-on degree blends academic theory with real-world practice, giving you the strategic and practical skills needed to stand out and make an immediate impact in the industry.
You’ll explore topics such as Digital Campaign Planning, Global Marketing, Brand Management, and Customer Insight, while completing an independent research or consultancy project that prepares you for the challenges of a global digital marketplace.
WHO IS THIS PROGRAMME FOR
This programme is ideal for aspiring marketers, entrepreneurs, and professionals seeking to enhance their strategic thinking and digital expertise. Whether you’re starting your career or aiming to upskill, this programme provides the tools to succeed in an evolving business environment.
WHAT WILL THE STUDENT EXPERIENCE?
Our MSc Digital Marketing programme is designed to equip individuals from diverse undergraduate backgrounds with the skills and expertise needed to thrive in this exciting industry.
Some of the topics you will be studying include:
Digital Campaign Planning: Dive deep into the art of Digital Campaign Planning, gaining insight into strategies that drive real-world results.
Global Marketing: Explore the complexities of Global Marketing, understanding how to navigate international markets and audiences.
Brand Management: Learn the intricacies of Brand Management, discovering the secrets to building and nurturing successful brands.
Customer Insight: Gain a deep understanding of customer behaviour and preferences, empowering you to make data-driven decisions.
Independent Research: Conclude your academic journey with an impactful independent research or consultancy project.
WHY STUDY THIS PROGRAMME?
Our programme isn’t just about theory, it’s about real-world application. We blend academic rigor with practical relevance, creating a learning environment where you’ll engage in:
Interactive Learning: participating in group discussions and seminars, enabling you to apply your knowledge in collaborative settings.
Varied Assessments that challenge through a range of assignments designed to test your understanding and practical skills.
REASONS TO STUDY THIS PROGRAMME
01
Blend Theory with Real-World Practice
This degree blends academic insight with practical projects, giving you the strategic and technical skills to make an impact in the marketing industry. Participate in group discussions and seminars with expert faculty who guide you in applying your knowledge in a collaborative setting.
02
Explore Key Areas of Digital Marketing
From international campaigns to consumer insights, you’ll learn design strategies, brand management, content creation, and data analytics essential for businesses to flourish in a digital generation. These digital marketing skills and knowledge are sought across almost all industries as businesses rely on connecting with customers online.
03
Engage in Interactive Learning
More beyond textbooks with interactive learning, live workshops, practical work, and experiential work-based activities. Bring digital strategies to life and apply them to real-world business challenges and learn from professionals, digital strategists and industry leaders.
04
Boost Your Career Potential
With the rise of AI, data-driven decision-making and evolving customer behaviours, this programme prepares you with adaptable, versatile skills to succeed in the ever-changing digital landscape. You’ll graduate ready to lead innovative campaigns, anticipate market shifts and find a wide range of digital marketing roles.
program structure
The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips.
The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work-based activities.
The majority of your course work will be completed in groups and on-going support will be provided through the use of structured, targeted individual tutorials and online tutorials.
The modules of this programme are offered and delivered 100% on campus.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
Please note: each year is divided into three terms.
Term 1
Introduction to Digital Marketing
Brand Management
Term 2
Digital Campaign Planning
Global Marketing
Term 3
Customer Insight
Research Methods
Term 4
Dissertation/ Consultancy Project
ADMISSION REQUIREMENTS
Academic Profile
- Min age: 21 years old
- An Honours Bachelor’s degree or an equivalent international qualification
- International qualifications will be assessed for equivalency using:
- UK ENIC (UK National Information Centre for global qualifications and skills)
- The University’s internal expertise and experience with overseas qualifications
- Consideration will also be given to applicants with at least three years of relevant managerial experience, provided they can demonstrate the ability to study at postgraduate level.
English Proficiency
- IELTS: 6.0 overall (minimum 5.5 in each band) or equivalent. TOEFL IBT: 80. Pearson Test of English (PTE): 59. Duolingo English Test: 105+.
- For more information, please refer to the University of Chichester’s Country-Specific Entry Requirement
Online Application
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Our Admissions Team will liaise with you with regards to next steps
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
Edge Student Hub
Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.
Bring a Friend and save €500!
If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a shared room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.
CAREER PROGRESSION
Graduates will be well-prepared for roles such as Digital Marketing Manager, Brand Strategist, Content Marketing Specialist, or Marketing Analyst across global industries. The programme also lays a strong foundation for further study or entrepreneurial ventures in the digital space.
BSBI’s dedicated Careers Service helps MSc Digital Marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
LEARNING OUTCOMES
Upon successful completion of the MSc Digital Marketing programme should be able to:
Digital Marketing Knowledge and Understanding
Upon successful completion of the MSc Digital Marketing programme, students will develop a comprehensive understanding of digital marketing concepts, strategies, and industry practices. The programme provides a stimulating learning environment that encourages intellectual growth and supports the development of specialist marketing expertise.
Professional and Strategic Development
Students will gain the knowledge and skills required to apply digital marketing principles at both strategic and operational levels. They will develop confidence in planning, implementing, and evaluating marketing activities while understanding how digital technologies influence modern business environments.
Career-Focused Learning
The programme is designed to maximise career potential by helping students build specialist knowledge, practical skills, and professional competencies relevant to the digital marketing sector. Through a range of learning opportunities, students will enhance their ability to respond to industry challenges and pursue diverse career pathways.
Research and Ethical Practice
Graduates will develop strong research capabilities, enabling them to connect academic theory with professional practice. They will also be encouraged to reflect on ethical issues within marketing, fostering responsible decision-making and a critical understanding of the wider social and business impact of digital marketing activities.
OUR NUMBERS SPEAK FOR THEMSELVES
Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.
87%
overall student satisfaction
88%
feel BSBI provides a diverse and inclusive environment
90%+
satisfaction with career services
84%
would recommend BSBI
96%
satisfaction with enrolment support
400+
students secured jobs or internships in 2025
HOW TO APPLY
Apply for your enrolment today and secure your place at BSBI.
Speak with an expert and plan your academic future at BSBI.
STUDENT VOICES
Discover what international students have to say about their first days at BSBI!
TESTIMONIALS
"BSBI moved me closer to where I want to be — and gave me a completely new perspective on global business."
"BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
"BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
"BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
"BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
"BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
"I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
FAQ's
Furthermore, digital marketers often have high earnings, with a median income for high-level marketers of between €80,000-€130,000.