Programme Overview
The MSc Digital Marketing programme is designed for students from all academic backgrounds who want to thrive in today’s fast-moving marketing world. This hands-on degree blends academic theory with real-world practice, giving you the strategic and practical skills needed to stand out and make an immediate impact in the industry.
You’ll explore topics such as Digital Campaign Planning, Global Marketing, Brand Management, and Customer Insight, while completing an independent research or consultancy project that prepares you for the challenges of a global digital marketplace.
What Will You Experience?
Our MSc Digital Marketing programme is designed to equip individuals from diverse undergraduate backgrounds with the skills and expertise needed to thrive in this exciting industry.
Some of the topics you will be studying include:
Digital Campaign Planning: Dive deep into the art of Digital Campaign Planning, gaining insight into strategies that drive real-world results.
Global Marketing: Explore the complexities of Global Marketing, understanding how to navigate international markets and audiences.
Brand Management: Learn the intricacies of Brand Management, discovering the secrets to building and nurturing successful brands.
Customer Insight: Gain a deep understanding of customer behaviour and preferences, empowering you to make data-driven decisions.
Independent Research: Conclude your academic journey with an impactful independent research or consultancy project.
Why Study This Programme?
Our programme isn’t just about theory, it’s about real-world application. We blend academic rigor with practical relevance, creating a learning environment where you’ll engage in:
Interactive Learning: participating in group discussions and seminars, enabling you to apply your knowledge in collaborative settings.
Varied Assessments that challenge through a range of assignments designed to test your understanding and practical skills.
Who Should Take This Programme?
This programme is ideal for aspiring marketers, entrepreneurs, and professionals seeking to enhance their strategic thinking and digital expertise. Whether you’re starting your career or aiming to upskill, this programme provides the tools to succeed in an evolving business environment.
Accreditations
Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing programme. The University of Chichester is a highly regarded UK institution, recognized for its strong academic performance and teaching excellence.
- Overall ranking: 26th in the Guardian University Guide 2025, rising 12 places and consistently among the top 30 UK universities.
- Business & Management: Ranked 97th in the Guardian University Guide 2025; Marketing ranked 66th by the Complete University Guide 2025.
- Teaching Excellence: Named University of the Year for Teaching Excellence 2026 by the Daily Mail University Guide.
- Student Satisfaction: National Student Survey ranked Chichester 6th in the UK for teaching and 12th overall (out of 131 institutions).
This partnership allows students to benefit from Chichester’s academic excellence while studying in Berlin’s dynamic and diverse learning environment
Top Reasons to Study this Programme
This degree blends academic insight with practical projects, giving you the strategic and technical skills to make an impact in the marketing industry. Participate in group discussions and seminars with expert faculty who guide you in applying your knowledge in a collaborative setting.
From international campaigns to consumer insights, you’ll learn design strategies, brand management, content creation, and data analytics essential for businesses to flourish in a digital generation. These digital marketing skills and knowledge are sought across almost all industries as businesses rely on connecting with customers online.
More beyond textbooks with interactive learning, live workshops, practical work, and experiential work-based activities. Bring digital strategies to life and apply them to real-world business challenges and learn from professionals, digital strategists and industry leaders.
With the rise of AI, data-driven decision-making and evolving customer behaviours, this programme prepares you with adaptable, versatile skills to succeed in the ever-changing digital landscape. You’ll graduate ready to lead innovative campaigns, anticipate market shifts and find a wide range of digital marketing roles.
Aims and Outcomes
Upon successful completion of the MSc Digital Marketing programme should be able to:
- Provide a challenging, stimulating and self-rewarding study environment
- Develop a range of key skills by means of opportunities provided in the modules
- Accommodate student needs in relation to maximising their career potential by enabling them to develop specialist knowledge, understanding and skills in digital marketing
- Produce graduates who are confident in the conceptual understanding and knowledge of digital marketing and their ability to apply these skills at a strategic and operational level
- Encourage reflection about ethical issues in Marketing
- Develop scholarly research skills of students and their ability to reconcile practice and research
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Career Progression
Graduates will be well-prepared for roles such as Digital Marketing Manager, Brand Strategist, Content Marketing Specialist, or Marketing Analyst across global industries. The programme also lays a strong foundation for further study or entrepreneurial ventures in the digital space.
BSBI’s dedicated Careers Service helps MSc Digital Marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
Key Facts
- Delivery: On campus
- Location: Berlin, Germany
- Duration: 18 months
- Intakes:
- 2026: February, May, October
- Degree: MSc Digital Marketing awarded by the University of Chichester
- Price: €14,425/year International/Expat/EU students
Programme Structure
The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work-based activities.
The majority of your course work will be completed in groups and on-going support will be provided through the use of structured, targeted individual tutorials and online tutorials.
The modules of this programme are offered and delivered 100% on campus.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
Please note: each year is divided into three terms.
Modules
Term 1
- Introduction to Digital Marketing
- Brand Management
Term 2
- Digital Campaign Planning
- Global Marketing
Term 3
- Customer Insight
- Research Methods
Term 4
- Dissertation / Consultancy Project
Minimum age: 21 years old
Academic qualifications:
- An Honours Bachelor’s degree or an equivalent international qualification
- International qualifications will be assessed for equivalency using:
- UK ENIC (UK National Information Centre for global qualifications and skills)
- The University’s internal expertise and experience with overseas qualifications
- Consideration will also be given to applicants with at least three years of relevant managerial experience, provided they can demonstrate the ability to study at postgraduate level.
For more information, please refer to the University of Chichester’s Country-Specific Entry Requirement
English language requirements:
IELTS 6.0 overall (minimum 5.5 in all bands) or equivalent, e.g., TOEFL iBT 80, Pearson Test of English 59, Duolingo English Test 105.
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
Our Admissions Team will liaise with you with regards to next steps
Create an account here
Select the programme and intake you want to apply for
Complete all sections of the online application
Submit online application
Edge Student Hub
Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.
Bring a Friend and save €500!
If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a Shared Room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.
Minimum age: 21 years old
Academic qualifications:
- An Honours Bachelor’s degree or an equivalent international qualification.
- International qualifications will be assessed for equivalency using:
- UK ENIC (UK National Information Centre for global qualifications and skills)
- Overseas qualifications may be reviewed internally, based on the University of Chichester’s knowledge and experience with international credentials.
- Consideration will also be given to applicants with at least three years of relevant managerial experience, provided they can demonstrate the ability to study at postgraduate level.
- For more information, please refer to the University of Chichester’s Country-Specific Entry Requirement
English language requirements:
IELTS 6.0 overall (minimum 5.5 in all bands) or equivalent i.e. TOEFL iBT 80, Pearson Test of English 59, Duolingo English Test 105).
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
- Our Admissions Team will liaise with you with regards to next steps
The Virtual Student Lounge
You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.
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FAQ's
Furthermore, digital marketers often have high earnings, with a median income for high-level marketers of between €80,000-€130,000.