MSc Digital Marketing
The MSc Digital Marketing been selected by BSBI among many prestigious international programmes offered by University for the Creative Arts.
Start application onlineOverview
As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career. Thus, in this course you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.
The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.
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What will you experience?
BSBI has your professional success at heart. Our modern teaching methods and lectures will equip you with the necessary tools to overcome future challenges in the business world and become a leader in digital marketing industry. To do that we feature top German and UK industry professionals as some of our lecturers, and we also welcome faculty from all over Europe.
All students have the option to learn the German language.
The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Why study this programme?
At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.
You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.
Who should take this programme?
Our college attracts candidates with visions of becoming future business leaders on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month degree programme.
Course Price
INTAKES
Berlin: February, October
2023 October: International students Price: €12,600 | EU students Price: €8,000
2024 February: International students Price: €12,600 | EU students Price: €8,000
2024 October: International students Price: €13,250 | EU students Price: €8,450
Special offers effective until 31 December 2023: Up to 33% discount for International Students | 10% discount for EU Students
Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Programme Structure
This 18 month MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods and will study the German language alongside their master’s degree subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Modules
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
ADDITIONAL CONTENT
Digital Series
Session 1: The power of image in digital campaigns and brand building
Session 2: The role of graphic design, animation and illustration in digital marketing and advertising
Session 3: How to run digital campaigns and assess data analytics
Session 4: The applications of video production and photography in digital marketing today
2 Free Professional Certificates (save €2,640)
Choose from the 6 available certificates below:
Data Analytics Project Management
Digital Marketing and Social Media Character Development
Business and Financial Modelling Business Plan Formulation and Implementation
Free German Language Course
Learning Outcomes
Upon successful completion of the course graduates will be able to:
- Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
- Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
- Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
Career Progression
Whether you want to work in the private, public or charity sector, the Master’s in Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.
BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers. To find out more about the support available, visit the Careers Service website.
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You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.