Blog

Welcome to Berlin School of Business and Innovation blog. Read about how to apply to study in Germany, Career Advice and Course-related information.

The role of Strategic Marketing in an organisation

Over the past few years, strategic marketing has becoming increasingly popular within organisations. Yet, as some confusion still exists with regards to what exactly strategic marketing is and the role it plays in organisations, this blog will explain all you need to know. What is strategic marketing? Strategic marketing is a method through which an organisation differentiates itself
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Is It Better To Study Business or Economics?

Even though economics and business have certain key differences, both degrees end up leading to similar career options in the long-run. They might even be considered as interchangeable. Check this article to know more about which one is better Business or Economics?
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What is the Purpose of Visual Merchandising?

he success of the fashion industry is not only owed to the designing and manufacturing process. Marketing is also an essential business technique which is prevalent in all industries today and it’s especially critical to the fashion business. More specifically, visual merchandising is a vital marketing technique in the fashion world. Read on to know
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The Power of Networking

Networking is important because you want to meet people who can push you far in life, who can help you and who you can help. Each individual you come across in life can teach you something new, which will change the way you think and the things you do. What you need to do is create a strong network and find those you can learn more from, who can help you reach your goals.
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How to start an event management company?

Are you looking to start an Event Management Company? Then you are in the right place. You might have attended multiple weddings, birthday parties, fashion shows, business events, and that environment might have created interest on you to create your own event management company.
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