Programme Overview
You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.
Berlin School of Business and Innovation is in partnership with the University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the BSc (Hons) in Digital Marketing and Social Media programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.
Programme Fee
NO INTAKES AVAILABLE
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work based activities.
You will study up to four days per week, in smaller class sizes and more frequent sessions. Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
Modules
FOUNDATION YEAR (INTERNATIONAL ROUTE)
- Introduction to Creative Business and Management
- English for Academic Purposes, Research and Study Skills
- Marketing, Communication and Branding
- Creative Business Project
- Introduction to the German language
BSC 1ST YEAR
- Social Media: Contexts and Development
- Foundations of Marketing and Communications
- Economics for Business
- Business Seminar 1: Understanding Consumers
- Creative People and Organisations
- Understanding Trends and Forecasting
- Brand Identity
- Business Seminar 2: Business Analytics
- Introduction to the German language
BSC 2ND YEAR
- Business Seminar 3: Professional Practice
- Critical Analysis with English for Academic Purposes 1
- Financial Management
- Critical Analysis with English for Academic Purposes 2
- Digital Marketing Analytics
- Creative Innovation
- Industry Lecture Series
- Behavioural Studies and Consumption
- Advance German language
BSC 3RD YEAR
- Creative Business Start-up
- Data Mining for Marketeers
- Games: Global Industry and Futures
- Business Seminar 4: Strategy and Decision Making
- Creative Leadership Lab
- Project/ Dissertation
- Business German language
Study in
Berlin
3 years / 4 years (International route)
NO INTAKES AVAILABLE
Location: BERLIN
- Delivery: On campus
- Duration: 3 years / 4 years (International Route)
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
Year 3 Direct Entry
NO INTAKES AVAILABLE
Location: BERLIN
- Location: BERLIN
- Duration: 1 year (full-time)
- Delivery: On-campus (Berlin)
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Learning Outcomes
Upon successfully completing the BSc (Hons) Digital Marketing and Social Media, you will be able to:
Knowledge
- Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
- Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
- Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future
Application
- Use in-depth information to analyse complex problems and suggest creative (sometimes original) solutions appropriate to professional practice in digital marketing and social media
- Manage financial, operations, innovations and people management to identify and respond to changing briefs in a range of creative industries contexts
- Evaluate critical arguments and information (that may be incomplete) to frame appropriate questions and make judgements regarding solutions to problems related to digital marketing and social media
- Apply a range of methods and techniques to review, consolidate, and extend their knowledge, skills and attitudes to support decision-making regarding digital marketing and social media
Skills
- Initiate and carry out projects – exercising initiative and personal responsibility – to enable creative industries’ businesses to achieve defined strategic marketing goals
- Apply high-quality creative, design, software and hardware skills to create compelling, professional communications to both specialist and non-specialist audiences
- Plan and manage their own ongoing professional development making appropriate use of professional opportunities, networks, publications and research sources
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