BSc (Hons) Digital Marketing and Social Media

This three years / four-year international route Bachelor's Science in Digital Marketing and Social Media programme has been selected by BSBI from among the many prestigious international degrees offered by University for the Creative Arts.


The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilise these techniques to develop a brand and drive organic traffic to your company website with the BSc (Hons) Digital Marketing and Social Media, delivered in partnership with University for the Creative Arts (UCA).

You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.

Berlin School of Business and Innovation is in partnership with the University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the BSc (Hons) in Digital Marketing and Social Media programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.


What will you experience?

Effective marketing and social media are critical to the success of any business, and our BSc (Hons) Digital Marketing and Social Media programme will help you become an expert in both, so you can play your part in an exciting and ever-changing industry.

Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behaviour to succeed.

This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.

BSBI provides well-equipped classrooms in an excellent location: Berlin, the German capital is home to some of the world’s top employers and boasts of a thriving start-up community. Our students have opportunities to connect with these businesses through trips, internships and work experience.

The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

Why study this course?

Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies.

The BSc (Hons) Digital Marketing and Social Media programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.

You will earn a bachelor’s degree with 120 UK credits per year (equivalent to 60 ECTS per year). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Who should take this course?

BSBI prides itself on nurturing the talents of future leaders by encompassing the values of enterprise, leadership and success. We encourage diligent and ambitious students who have aspirations of working in digital marketing and social media to apply to the programme.

Course price


The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work based activities.

You will study up to four days per week, in smaller class sizes and more frequent sessions. Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.


  • Introduction to Creative Business and Management
  • English for Academic Purposes, Research and Study Skills
  • Marketing, Communication and Branding
  • Creative Business Project
  • Introduction to the German language


  • Social Media: Contexts and Development
  • Foundations of Marketing and Communications
  • Economics for Business
  • Business Seminar 1: Understanding Consumers
  • Creative People and Organisations
  • Understanding Trends and Forecasting
  • Brand Identity
  • Business Seminar 2: Business Analytics
  • Introduction to the German language


  • Business Seminar 3: Professional Practice
  • Critical Analysis with English for Academic Purposes 1
  • Financial Management
  • Critical Analysis with English for Academic Purposes 2
  • Digital Marketing Analytics
  • Creative Innovation
  • Industry Lecture Series
  • Behavioural Studies and Consumption
  • Advance German language


  • Creative Business Start-up
  • Data Mining for Marketeers
  • Games: Global Industry and Futures
  • Business Seminar 4: Strategy and Decision Making
  • Creative Leadership Lab
  • Project/ Dissertation
  • Business German language

Learning Outcomes

Upon successfully completing the BSc (Hons) Digital Marketing and Social Media, you will be able to:


  • Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
  • Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
  • Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future


  • Use in-depth information to analyse complex problems and suggest creative (sometimes original) solutions appropriate to professional practice in digital marketing and social media
  • Manage financial, operations, innovations and people management to identify and respond to changing briefs in a range of creative industries contexts
  • Evaluate critical arguments and information (that may be incomplete) to frame appropriate questions and make judgements regarding solutions to problems related to digital marketing and social media
  • Apply a range of methods and techniques to review, consolidate, and extend their knowledge, skills and attitudes to support decision-making regarding digital marketing and social media


  • Initiate and carry out projects – exercising initiative and personal responsibility – to enable creative industries’ businesses to achieve defined strategic marketing goals
  • Apply high-quality creative, design, software and hardware skills to create compelling, professional communications to both specialist and non-specialist audiences
  • Plan and manage their own ongoing professional development making appropriate use of professional opportunities, networks, publications and research sources

The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.

You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.

Book your place