Berlin School of Business and Innovation (BSBI) recently launched an outdoor advertising campaign as part of its marketing strategy for 2019. Running until mid-November, the initiative targets prospective students in Berlin to support the school’s autumn and winter intakes.
Spread across Germany’s bustling capital, which boasts a population of over three million, the campaign is set to generate great visibility for BSBI, consisting of traffic boards on buses, side strips in the busiest tube lines and eye-catching window displays in undergrounds and trams.
Outdoor advertising through a public transport network is an excellent way of reaching mass audiences and creating brand awareness, with the daily ridership of the Berlin U-Bahn underground alone being 1,515,342 on average.
The captivating campaign featuring the key message, “Where will your potential take you?”, has the opportunity to reach a high number of potential candidates for BSBI in the future.