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How businesses need to adapt to win over Gen Z

It has been said for years that times are changing. But what does that mean? Gen-Z is the first generation that knows no life without the internet and smartphones. They are the ones who grew up with, and in social media, and helped them to triumph. For them, digital life and digital services are a
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The evolution of brands: An interview with Andrea Hendrickx

Andrea Hendrickx, Country Head of Germany at Infosys, talks about digital transformation, evolution of brands and the pandemic’s influence on it. Q. When did you join Infosys and what was your career path beforehand? A. I’ve enjoyed a long career working in the IT industry for over 25 years across various organisations, and I started
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Learn how to expand your business internationally

Expanding business internationally has become a necessity for companies wanting to grow and become highly successful. Tapping foreign markets, however, is not just limited to these large brands, as even smaller companies are testing the waters. In 2020 Forbes pulled together a list of 25 privately owned companies that had grown globally, showing that international
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