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How chatbots are revolutionising business communication

Chatbots have become a buzzword in the industry and their popularity has contributed to the new ways we communicate today. People would mainly communicate through emails and calls but now text messaging has become the norm. Similarly, when it comes to business, people aren’t interested in unresponsive customer service or tedious website navigation, they expect
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How AI is transforming the human resources department

The human resources department is among the most pivotal part of an organisation as they are the ones who are involved in recruiting the right talent. As the business landscape undergoes new changes, the HR department has evolved drastically to stay ahead in the competitive market. The use of artificial intelligence in human resource management is highly
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How to create an effective marketing strategy for business growth

Do you know what Red Bull, Nike, Coca-Cola, Spotify and Domino’s have in common? They all have an excellent marketing strategy that has helped them stay strong in the competitive market. Innovation and creativity combined with a good understanding of what customers want can do wonders for a brand and make them globally successful. If
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Why your business needs strategic marketing to be a success

If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,
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What value does a Global MBA degree hold in a post-pandemic world?

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise
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How businesses need to adapt to win over Gen Z

It has been said for years that times are changing. But what does that mean? Gen-Z is the first generation that knows no life without the internet and smartphones. They are the ones who grew up with, and in social media, and helped them to triumph. For them, digital life and digital services are a
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The evolution of brands: An interview with Andrea Hendrickx

Andrea Hendrickx, Country Head of Germany at Infosys, talks about digital transformation, evolution of brands and the pandemic’s influence on it. Q. When did you join Infosys and what was your career path beforehand? A. I’ve enjoyed a long career working in the IT industry for over 25 years across various organisations, and I started
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