You might have attended multiple weddings, birthday parties, fashion shows, business events, and fundraising events that have been exemplary organised. Usually, such events or parties are organised by event planning companies. So what exactly is event management and how does it work?
Steve John-N, an experienced event manager and consultant, defines event management as the process of creatively applying necessary professional skills in organising a focused event for a target audience to achieve the desired objective. Key aspects of event management include planning, visualising, and executing concepts, as well as coordinating with clients and budgeting. An event organiser should possess certain skills such as communication, budget management, negotiation, planning, multi-tasking, client management, and labour management.
Similar to marketing and management in general, event management also has certain principles. These steps are better known as the ‘Five Cs of Event Management’:
An event will only be successful if the planner takes these questions into account and plans the event accordingly.
Event management companies and firms should keep these five Cs in mind for planning events. Panning normally starts when the event planner or manager interacts with the client to understand the goals and vision for the upcoming event. They will sit together to prepare a simple budget and decide on a theme. Once the budget is agreed upon by both parties, the event planner will book locations, hire different vendors, obtain essential permits, and make other necessary arrangements. Next, they can move on to hiring speakers if required, inviting guests, and arranging parking and transportation. On the day of the event, all the event coordinators need to be present onsite to solve any problems that may occur.
Event management has steadily become an appealing career option for many, and this has now become a multi-million dollar industry. Corporate event planning is one of the most popular types of event planning because organisations host corporate events on a regular basis. These events range from small-scale private events to large, international events.
Event management companies plan and organise a variety of events, such as:
Event management is an uber-competitive industry with new firms springing up on a daily basis. As a result, numerous industry-specific certifications, courses, and degrees have gained popularity. These include:
These certifications are targeted towards professionals who at least have three years of experience in event management. Each of these certifications helps in expanding the knowledge of the professionals while exploring a variety of concepts.
Starting an event company is similar to starting any other type of company. Steps should be followed, mistakes should be learned from, and excellent planning and execution must be the norm. These are some steps to keep in mind to make sure your event management business is successful:
If you are interested in pursuing a career in event management, Berlin School of Business and Innovation (BSBI) offers an MA in International Tourism, Hospitality, and Event Management. This postgraduate course offered by BSBI is also taught on Università Telematica Internazionale UNINETTUNO’s e-learning platform.
BSBI focuses on helping students become exceptional leaders in their chosen field. The courses at BSBI are designed with three principles in mind—enterprise, leadership, and success. The courses use hands-on teaching methods, such as case studies, visits to exhibitions and businesses, guest speakers, and classroom discussions.