Marketing professionals employ their skills to promote products, services and ideas. Incorporating these skills will help you capture the attention of your employer and clients.
Improving your marketing skills can help you identify the aspects that can make your marketing strategy more appealing to the audience.
Read on to learn more about the skills required for marketing, and a few tips to improve those skills.
1) Professional communication
o Engaging clients during product promotion;
o Crafting advertisements;
o Creating scripts for television;
o Composing a satisfactory budget proposal;
o Creating multimedia campaigns.
2) Verbal communication
o Speaking directly with potential buyers;
o Communicating effectively with your team;
o Composing marketing emails and promotional copies;
o Writing reports, executive summaries and press releases;
o Constructing consumer surveys;
o Collaborating with designers to create logos;
o Generating sales.
3) Interpersonal communication
o Empathising with colleagues;
o Communicating thoughtfully with team members;
o Treating colleagues with equal respect;
o Working closely with the team to ensure effective work output;
o Understanding the need of the clients and demand of the consumers;
o Offering strategic contributions;
o Demonstrating effective listening abilities;
o Learning about new market trends and customer behaviour.
o Using the latest technology to present market data with new insights;
o Handling contemporary digital tools, platforms and channels, in order to maintain continuous customer engagement;
o Using analytics programmes for social media campaigns and project management software to check the progress of all projects;
o Using spreadsheets (Excel or Google docs) to track social media marketing and blog-post traffic, reviewing campaign metrics, planning SEO-based keywords and determining website traffic;
o Experience with digital advertising tools, such as Google AdWords and Remarketing;
o Acquaintance with analytical tools (Google Analytics, Hubspot, Pardot and Tag Manager) to promote quantitative communication.
o Research-based analysis to determine the demands of the audience;
o Anticipating the impact of alternative strategies;
o Ability to draw logical conclusions based on your own judgement;
o Planning of promotional events and distribution of products;
o Conducting market and media research;
o Applying the principles of differentiation and segmentation to marketing plans;
o Analysing consumer survey data, demographics and preferences;
o Selecting retail sites and calculating retail pricing for products;
o Financial analysis and statistical skills;
o Thinking in an innovative manner to create exciting marketing concepts;
o Ability to justify your values, beliefs and assumptions.
o Understanding the requirement of customers;
o Knowledge about industrial issues, company history and product services;
o Awareness about company press releases and trade publications;
o Keeping up with the legislation and regulation of the organisation;
o Ability to understand buyer needs and the sales process;
o Understanding of inbound marketing methodology;
o Negotiating with clients on budget, timeline and expectations.
To advance your marketing knowledge, you need to be aware of the marketing tools being used by the highly-effective professionals who are working in your field.
The MA in Strategic Marketing course offered by the Berlin School of Business and Innovation (BSBI) will help you to develop basic marketing skills and more complex ones. You can apply to the postgraduate course here, to learn how to keep up-to-date with new developments and trends in the marketing field.