Our team - BSBI

Our team


Dr. Mina Amrovani is an expert in digital marketing with over a decade of experience in both academic and industrial environments. Originally from Iran, she has lived and worked in Scotland and Germany, enriching her professional and cultural perspectives. She holds a PhD in Business Management (Marketing) from Heriot-Watt University in the UK and a Master’s degree in Marketing Management from Tehran University in Iran.

As a lecturer in digital marketing, she leverages her international background and multilingual skills to create an inclusive and dynamic learning environment. Her expertise includes digital marketing, customer journey and experience, performance measurement and management, user research, service design, and developing strategic commercial relationships. Her research interests focus on emerging trends in digital marketing, consumer journey analytics, performance measurement, and the impact of technology on marketing strategies.

Known as a fast learner and team player, she thrives in cross-functional and international teams. Her goal is to inspire and equip the next generation of digital marketers while driving innovation in the industry.

Areas of expertise

  • Marketing
  • Digital Marketing and Sales

Research interests

  • Marketing
  • Consumer journey
  • Performance measurement and management
  • B2B
  • B2C


  • Mina Amrovani, Zahed Ghaderi, “Identification of mobile applications as value-added services in the tourism industry and prioritization of them from tourists’ point of view”, Elmo Farhang Journal of Tourism (Persian)

Conferences, Talks, and Speaking Engagements

  • The interplay between consumer experience, performance measurement and management, and service failure in tourism: an insight from Iran “at BAM conference, England, Sep 2020
  • Unpacking service failure across customer journey and performance management within the travel industry at international conference on tourism and social research, Maldives, Aug 2022

Awards and Honors

  • Fully funded scholarship to do a PhD from the UK
  • Fully funded scholarship to do my masters and bachelor’s from the Iranian Government