Master in tourism, hospitality and event management

The tourism, hospitality and event management sectors are experiencing remarkable global growth, driven by increasing disposable incomes, a rising middle class and the widespread desire for unique travel and cultural experiences. According to the World Travel & Tourism Council (WTTC), the global travel and tourism industry contributed over $9.5 trillion to the global economy in 2023, recovering to 95% of its pre-pandemic peak.

Employment in the sector also surged, with over 330 million jobs supported worldwide – nearly 1 in 10 of all jobs globally. Additionally, the global events industry alone is projected to grow at a 13.48% CAGR, reaching over $1.5 trillion by 2028. This robust expansion highlights the sector’s resilience and increasing demand for skilled professionals to lead innovation and manage sustainable growth.

Programme Overview

In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures.

Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector.

This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality and event management. Whether you are already working in the field and looking to advance or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive.

You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel or large-scale event production. With a focus on customer engagement, cultural awareness and global trends, the programme opens doors to an exciting, future-proof career.

Over the duration of this programme, you will:

Master the principles of tourism management, hospitality operations, and event design in a global context.
Explore destination branding, customer experience, and service innovation in a competitive marketplace.
Gain practical insights through real-world case studies, live projects, and industry guest lectures.
Build professional connections and enhance your employability through BSBI’s industry network and career services.

With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field.

During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry.

Choose to enhance your Professional Master’s with a dual programme award

Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.

This pathway gives you the opportunity to graduate with:

Professional Master’s (from BSBI)
UK Academic Degree awarded by the University of Chichester

* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.

Accreditations, Memberships and Awards

At BSBI, we are committed to delivering world-class education that aligns with the highest standards of excellence, innovation, and inclusivity. This programme is certified by CUALIFICAM, a prestigious accreditation procedure established by the Fundación para el Conocimiento Madrimasd. This certification ensures that our Master in Tourism, Hospitality and Event Management programme meets the rigorous quality standards of the European Higher Education Area (EHEA), affirming our dedication to academic excellence and professional relevance.

Our commitment to delivering exceptional education is further underscored by our proud membership in AEEN (Asociación Española de Escuelas de Negocios) and the European Union of Private Higher Education (EUPHE). These affiliations reinforce BSBI’s standing as a leading institution within the global education landscape and provide our students with unparalleled opportunities to thrive in an international environment.

Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.

Top Reasons to Study This Programme

Gain insights from lecturers and guest speakers with deep expertise in international hospitality, tourism planning and event management. Learn from real-world case studies and applied industry scenarios.

BSBI has over 7,000 students enrolled and over 4,000 alumni representing 114 nationalities.

Tourism and hospitality are among the most resilient and expanding global industries. This programme equips you with the strategic knowledge and skills to pursue roles in organisations worldwide.

Participate in practical projects, simulations and internship opportunities to ensure your knowledge is grounded in real experience and ready for immediate impact.

Take the next step in your leadership journey with BSBI

Discover our key achievements.

87%

of enrolled students successfully graduated within 2 years

43%

of graduates are working on a permanent basis

17

Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs

80%

of our students successfully completed their postgraduate programme

At least 50%

of our faculty members are actively publishing

59%

of graduates were employed, pursuing higher education or running their own business.

Learning Outcomes

Upon successful completion of the Master in Tourism, Hospitality and Event Management at BSBI, you will:

Lead with strategic insight in experience-driven sectors
Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries.
Design memorable guest and delegate experiences
Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity.
Manage operational complexity with confidence
Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership.
Drive innovation and embrace sustainability
Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way.

This programme ensures you graduate with a strategic mindset, creative vision and industry-aligned skillset that prepares you for success in a rapidly evolving global landscape.

Internship Integration

Gain Real-world Experience

A key component of the Master in Tourism, Hospitality and Event Management at BSBI is the mandatory internship, which provides students with direct exposure to the professional world. This immersive experience bridges the gap between academic learning and industry practice, allowing you to apply your knowledge in a real-world setting. Through the internship, you will enhance your practical skills, build a professional network and gain valuable insights into your chosen sector – whether it’s tourism development, hotel management or international event planning. By the end of your studies, you’ll graduate with both the academic foundation and hands-on experience needed to thrive in a competitive, global marketplace.

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Career Progression

Career Progression: Your Future in Tourism, Hospitality and Event Management Starts Here

Graduates of the Master in Tourism, Hospitality and Event Management at BSBI will be equipped to thrive in dynamic, international environments across the experience economy. You will be prepared to manage and lead across tourism boards, luxury hotels, global events, destination marketing organisations and hospitality start-ups.

Hotel or Resort Manager
Destination Marketing Specialist
International Event Manager
Travel and Experience Consultant
Conference and Exhibition Director
Guest Experience Manager
Tourism Development Officer

With a global perspective and an in-depth understanding of service excellence, BSBI graduates stand out as adaptable, service-focused leaders ready to make an impact.

Visit the Careers Service website

Graduate Profile: Your Skills and Expertise

Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight.

Global tourism management, travel tech & AI in tourism
Strategic hospitality planning
Event design and execution
Service quality and customer experience
Budgeting, forecasting and logistics
Cultural awareness and international communication
Crisis and risk management
Innovation in hospitality and travel
Sustainability in tourism and events

With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries.

Key Programme Information

Locations: Madrid*
Certified by CUALIFICAM
Duration: 18 months
Mode of Study: Full-time
Format: On-campus
Language: Spanish
Intakes**:
- 2026: October
Units: 90 ECTs

Download Factsheet >>

*From February 2026

**Intakes are subject to change

Learn more about Madrid

Fees & Offers

€ 15,000

Save up to 40% on your programme fees*

*Terms and conditions apply.

Programme Structure

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

Tourism and Hospitality Business Strategy
Strategic Approach in Marketing Planning for Hospitality

Consumer Behaviour
Hospitality Operations Management

Event Management
Cross Cultural Management
Business Decision Making for the Hospitality Industry

Internship
Dissertation

Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.

Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.

Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.

Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.

Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.

Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.

Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.

Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.

Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.

Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.

Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.

Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.

Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.

Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.

Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.

Student Platforms for Enrolled Students

To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.

Canvas

Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.

Access the platform here

MyPage Student Portal

The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.

Access the platform here

HOW TO APPLY

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Testimonials

"I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
Audrey JohnstoneGlobal MBA
"BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
Matteo LuccheseMSc Digital Marketing
"BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
Aida Al MasriBSc (Hons) International Business and Management
"BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
Victor MadunemeDoctorate in Business Administration (DBA)
"BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
Adarsh AgarwalMA Tourism, Hospitality and Event Management
"BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
Aya ShawkyMSc International Health Management
"I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
Vibin BalachandranGlobal MBA

Master in tourism, hospitality and event management

Programme Overview