Master in Tourism, Hospitality and Event Management

iN Madrid & Barcelona

GRADUATES HIRED BY GLOBAL LEADERS

We collaborate with numerous well-known companies to offer professional internships.

Programmes Certified By Cualificam

CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.

Academic Partner Of The University of Chichester

Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..

Award-Winning Institution

Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.

KEY FACTS

LOCATIONS

Barcelona and Madrid*

DURATION

18 Months

FULL TITLE

Professional Master’s Program of the Master in Tourism, Hospitality and Event Management

(BSBI)

PRICE**

15,000

FORMAT

On-campus

CERTIFIED BY

Cualificam

Dual Programme Award

(BSBI & Chichester University)

MODE OF STUDY

Full-time

LANGUAGE

English and Spanish

INTAKES*

Coming Soon

* Intakes are subject to change  
** see all pricing and fees in our fees page

Download Factsheet

The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

PROGRAMME OVERVIEW

In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures.

Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector.

WHO IS THIS PROGRAMME FOR

This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality and event management. Whether you are already working in the field and looking to advance or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive.

You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel or large-scale event production. With a focus on customer engagement, cultural awareness and global trends, the programme opens doors to an exciting, future-proof career.

WHAT YOU’LL GAIN FROM THIS PROGRAMME

• During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry.

YOUR LEARNING JOURNEY

Over the duration of this programme, you will:

Master the principles of tourism management, hospitality operations, and event design in a global context.
Explore destination branding, customer experience, and service innovation in a competitive marketplace.
Gain practical insights through real-world case studies, live projects, and industry guest lectures.
Build professional connections and enhance your employability through BSBI’s industry network and career services.

With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field.

REASONS TO STUDY AT BSBI Spain

01

An internship built into your programme

We offer paid internships included within the programme, ensuring valuable professional experience with financial support.

02

A dual qualification with top-ranked UK recognition

On top of your professional Diploma awarded by BSBI, certified by Cualificam, students can obtain an academic degree awarded by the University of Chichester

03

Dedicated career centre

CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.

04

Full Relocation Support

We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.

programme structure

Term 1

Tourism and Hospitality Business Strategy

Strategic Approach in Marketing Planning for Hospitality

Term 2

Consumer Behaviour

Hospitality Operations Management

Term 3

Event Management

Cross Cultural Management

Business Decision Making for the Hospitality Industry

Term 4

Internship

Dissertation

Commitment

to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

Admission requirements

Academic Profile

Applicants must hold a recognised Bachelor’s degree or demonstrate a minimum of 3 years’ relevant professional experience.
A combination of academic qualifications and professional experience may also be considered.

English Proficiency

A minimum English language proficiency of B2 level is required (e.g., IELTS 6.0 overall with at least 5.5 in each component; TOEFL iBT 80; PTE Academic 56; or equivalent).

Required Documents

Degree certificate and transcript
Proof of Language proficiency
CV
Personal statement
Reference letter(s)
Applicants applying via the professional experience route are subject to individual academic assessment and approval.

Apply now

Enhance your Professional Master’s with a dual programme award

Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.

This pathway gives you the opportunity to graduate with:

Professional Master’s (from BSBI)
UK Academic Degree awarded by the University of Chichester

^{* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.}

Internship integration

A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution.

This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.

Career progression

Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight.

With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries.

key competencies and skills

Global tourism management, travel tech & AI in tourism
Strategic hospitality planning
Event design and execution
Service quality and customer experience
Budgeting, forecasting and logistics
Cultural awareness and international communication
Crisis and risk management
Innovation in hospitality and travel
Sustainability in tourism and events

learning outcomes

Upon successful completion of the Master in Tourism, Hospitality and Event Management at BSBI, you will:

Lead with strategic insight in experience-driven sectors

Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries.

Design memorable guest and delegate experiences

Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity.

Manage operational complexity with confidence

Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership.

Drive innovation and embrace sustainability

Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way.

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

87%

overall student satisfaction

88%

feel BSBI provides a diverse and inclusive environment

90%+

satisfaction with career services

84%

would recommend BSBI

96%

satisfaction with enrolment support

400+

students secured jobs or internships in 2025

Our campuses

Study in two of Europe’s most dynamic business hubs.

BSBI Barcelona Campus

Our Barcelona campus offers programmes that reflect the city’s strengths in entrepreneurship, design and global trade, giving you access to a dynamic professional landscape.

BSBI Madrid Campus

Our new Madrid campus places you in one of Europe’s most important business and financial hubs — right next to Nuevos Ministerios station, a central location with fast connections across the city.

how to apply

Application Process

Apply to BSBI Spain programmes easily: check requirements, submit documents online, and track your application step by step.

Entry Requirements

Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.

Fees, Funding & Insurance

Understanding the costs associated with your programme is an important part of planning your studies.

Important Dates

Check out the upcoming important dates for Madrid and Barcelona — stay informed and don’t miss out!

Apply for your enrolment today and secure your place at BSBI.

Apply Now

Speak with an expert and plan your academic future at BSBI.

Book an Online Call

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VISIT BSBI MADRID
(in person)

102 Paseo de la Castellana, 28046 Madrid.

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VISIT BSBI Barcelona
(IN PERSON)

C/ Berruguete 46-48, 08035 Barcelona.

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Student voices

Discover what international students have to say about their first days at BSBI!

TESTIMONIALS

"I’ve had a great experience. The networking events have been incredibly valuable, and I’ve learned so much throughout the program. Joining this master’s program completely broadened my perspective on what I wanted to do in the future, and now I feel like I have many more opportunities available to me.
I truly value the chance I’ve had to study abroad. Stepping outside my comfort zone has helped me grow both professionally and personally. If you have the opportunity to pursue a master’s degree abroad, I highly encourage you to take it."
Matteo LuccheseMSc Digital Marketing

⭐⭐⭐⭐⭐
"Since I arrived in Barcelona, it has been an incredible experience. Living here has allowed me to learn so much, especially by being exposed to new perspectives and ideas from people around the world. I’ve met amazing individuals with unique backgrounds and inspiring stories, and those connections have enriched both my personal and professional journey.

My goal is to build a career in the healthcare sector, focusing on the administrative side. Throughout this experience, I’ve strengthened my leadership skills, and I’m excited to continue growing professionally while having the opportunity to travel and discover new places along the way."
Aya ShawkyMSc International Health Management

⭐⭐⭐⭐⭐

Frequently asked questions

Everything you need to know about the program,
admissions, and student life in Spain.

Contact Admissions Team →

The programme is delivered on-campus in Madrid giving students exposure to major European business hubs and international market environments.

Graduates can work as Hotel or Resort Manager, Destination Marketing Specialist, International Event Manager, Travel Consultant, Guest Experience Manager, or Tourism Development Officer in global tourism and hospitality environments.

Students may intern with hotels and resorts, tourism boards, event agencies, destination marketing organisations, travel companies, hospitality groups, and international tourism businesses depending on their profile and career interests.

Yes. It includes a mandatory internship in the final term (Term 4). This internship is part of the curriculum and is designed to give students real-world business experience while earning academic credit.