Master in digital marketing
GRADUATES HIRED BY GLOBAL LEADERS
We collaborate with numerous well-known companies to offer professional internships.
Programmes Certified By Cualificam
CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.
Academic Partner Of The University of Chichester
Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..
Award-Winning Institution
Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.
KEY FACTS
LOCATIONS
Barcelona and Madrid*
DURATION
18 Months
STUDY OPTIONS
Professional Master
(BSBI)
PRICE**
15,000
FORMAT
On-campus
CERTIFIED BY
Cualificam
Dual Programme Award
(BSBI & Chichester University)
UNITS
90 ECTs
MODE OF STUDY
Full-time
LANGUAGE
English and Spanish
INTAKES*
Coming soon
LOCATIONS
Barcelona and Madrid*
* Intakes are subject to change
** see all pricing and fees in our fees page
IN A WORLD DRIVEN BY business,
Digital Marketing is a driving force behind business growth and customer engagement worldwide. As companies increasingly shift to digital-first strategies, the demand for skilled professionals in areas like SEO, content creation, data analytics, social media, and performance marketing has soared. According to LinkedIn, digital marketing is one of the top 10 most in-demand skills globally, while the U.S. Bureau of Labor Statistics projects a 10% job growth rate for marketing roles by 2031—faster than the average for all occupations. In Spain and Latin America, this boom is mirrored by a surge in digital transformation across industries, with organisations seeking talent that can navigate complex digital ecosystems and drive measurable results.
Studying digital marketing at BSBI’s campuses in Madrid and Barcelona positions students at the heart of this global movement, preparing them to capitalise on expanding career opportunities and become future leaders in a high-growth industry.
In today’s fast-evolving digital landscape, businesses rely on skilled professionals who can develop strategic, data-driven marketing campaigns that drive engagement and growth. The Master in Digital Marketing at BSBI equips you with the expertise to navigate the complexities of the digital economy, blending cutting-edge marketing technologies, analytics, and strategic communication to maximize business success.
This programme is designed for ambitious professionals who want to excel in SEO, content marketing, social media, and digital branding, as well as leverage AI, automation, and consumer insights to enhance marketing performance. With a strong emphasis on practical application, you will work on real-world projects, analyse case studies from leading global brands, and gain valuable insights from industry experts.
WHO IS THIS PROGRAMME FOR
This programme is ideal for aspiring professionals who want to harness the power of data to solve real business problems. Whether you’re already working in business or tech, or transitioning into analytics from another field, the curriculum is designed to support your growth at every stage.
If you’re intellectually curious, enjoy solving complex problems, and want to turn information into insight, this is the programme for you.
WHAT YOU’LL GAIN FROM THIS PROGRAMME
•Ideal for those seeking to master digital platforms and omnichannel marketing strategies, this programme equips students with highly sought-after skills to create impactful, data-driven campaigns. Graduates will be prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, and Customer Analytics Specialist, ensuring they have the expertise to lead and innovate in a dynamic, digital-first world.
YOUR LEARNING JOURNEY
Over the duration of this programme, you will:
- Master key areas of digital marketing, including brand strategy, content creation, data analytics, and performance marketing. Gain hands-on expertise in MarTech tools and explore the transformative impact of Generative Artificial Intelligence, as AI increasingly shapes and enhances all aspects of marketing and advertising activities.
- Develop expertise in marketing technologies, from CRM and automation tools to AI-powered analytics and campaign optimization.
- Engage in hands-on projects and case studies, applying theory to real-world business challenges.
- Expand your career opportunities with access to BSBI’s extensive professional network and industry-driven curriculum.
With a curriculum designed to reflect the latest trends and innovations in digital marketing, this master’s programme empowers you to become a highly sought-after marketing professional in a competitive, global industry.
REASONS TO STUDY AT BSBI Spain
01
An internship built into your programme
We offer paid internships included within the programme, ensuring valuable professional experience with financial support.
02
A dual qualification with top-ranked UK recognition
On top of your professional Diploma awarded by BSBI, accredited by Cualificam, students can obtain an academic degree awarded by Chichester University
03
Dedicated career centre
CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.
04
Full Relocation Support
We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.
Commitment
to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
Admission requirements
Academic Profile
- Min age: 21
- Undergraduate degree or equivalent
- 3+ years work experience (if no degree)*
*Students applying for the dual programme award with the university of Chichester can must have an undergraduate degree
English Proficiency
- IELTS 6.0 (no band less than 5.5)
- Waived for native speakers
- MOI letter accepted
Required Documents
- Application form
- High school & bachelor’s degree
- CV & Passport copy
Enhance your Professional Master’s with a dual programme award
Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.
This pathway gives you the opportunity to graduate with:
- Professional Master’s (from BSBI)
- UK Academic Degree awarded by the University of Chichester
* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.
Internship integration
A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution.
This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.
Career progression
Graduates of the Master in Digital Marketing programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries.
This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry.
Step into a world of limitless opportunities—your journey to digital marketing leadership begins at BSBI!
key competencies and skills
- Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives.
- Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems.
- SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility.
- Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies.
- Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more.
- Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media.
- Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty.
- Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets.
- Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends.
learning outcomes
This programme ensures you graduate with a powerful blend of technical, analytical, and strategic capabilities—ready to lead in the data economy.
Master Digital Marketing Strategy & Innovation
Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologie to solve real-world digital marketing challenges with confidence.
Identify Trends & Create Impactful Marketing Solutions
Gain the ability to analyse market trends, consumer behaviours, and digital disruption, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.
Gain Hands-On Experience & Build Industry Connections
Immerse yourself in real-world digital marketing environments through internships and live business project. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.
Commit to Lifelong Professional Growth
Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing.
OUR NUMBERS SPEAK FOR THEMSELVES
Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.
87%
overall student satisfaction
88%
feel BSBI provides a diverse and inclusive environment
90%+
satisfaction with career services
84%
would recommend BSBI
96%
satisfaction with enrolment support
400+
students secured jobs or internships in 2025
Our campuses
Study in two of Europe’s most dynamic business hubs.
BSBI Barcelona Campus
BSBI Madrid Campus
how to apply
Application Process
Apply to BSBI Spain programmes easily: check requirements, submit documents online, and track your application step by step.
Entry Requirements
Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.
Important Dates
Check out the upcoming important dates for Madrid and Barcelona — stay informed and don’t miss out!
Next steps
Apply for your enrolment today and secure your place at BSBI.
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Student voices
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Testimonials
"I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
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"I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
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Frequently asked questions
Everything you need to know about the program,
admissions, and student life in Spain.
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