Master in digital marketing
iN Madrid & Barcelona
GRADUATES HIRED BY GLOBAL LEADERS
We collaborate with numerous well-known companies to offer professional internships.
Programmes Certified By Cualificam
CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.
Academic Partner Of The University of Chichester
Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..
Award-Winning Institution
Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.
KEY FACTS
LOCATIONS
Barcelona and Madrid*
DURATION
18 Months
FULL TITLE
Professional Master’s Program of the Master’s in Digital Marketing
(BSBI)
PRICE**
15,000
FORMAT
On-campus
CERTIFIED BY
Cualificam
Dual Programme Award
(BSBI & Chichester University)
MODE OF STUDY
Full-time
LANGUAGE
English and Spanish
INTAKES*
Coming soon
* Intakes are subject to change
** see all pricing and fees in our fees page
PROGRAMME OVERVIEW
In today’s fast-evolving digital landscape, businesses rely on skilled professionals who can develop strategic, data-driven marketing campaigns that drive engagement and growth. The Master in Digital Marketing at BSBI equips you with the expertise to navigate the complexities of the digital economy, blending cutting-edge marketing technologies, analytics, and strategic communication to maximize business success.
This programme is designed for ambitious professionals who want to excel in SEO, content marketing, social media, and digital branding, as well as leverage AI, automation, and consumer insights to enhance marketing performance. With a strong emphasis on practical application, you will work on real-world projects, analyse case studies from leading global brands, and gain valuable insights from industry experts.
WHO IS THIS PROGRAMME FORWHO IS THIS PROGRAMME FOR
This programme is ideal for aspiring professionals who want to harness the power of data to solve real business problems. Whether you’re already working in business or tech, or transitioning into analytics from another field, the curriculum is designed to support your growth at every stage.
If you’re intellectually curious, enjoy solving complex problems, and want to turn information into insight, this is the programme for you.
WHAT YOU’LL GAIN FROM THIS PROGRAMME
•Ideal for those seeking to master digital platforms and omnichannel marketing strategies, this programme equips students with highly sought-after skills to create impactful, data-driven campaigns. Graduates will be prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, and Customer Analytics Specialist, ensuring they have the expertise to lead and innovate in a dynamic, digital-first world.
YOUR LEARNING JOURNEYYOUR LEARNING JOURNEY
Over the duration of this programme, you will:
- Master key areas of digital marketing, including brand strategy, content creation, data analytics, and performance marketing. Gain hands-on expertise in MarTech tools and explore the transformative impact of Generative Artificial Intelligence, as AI increasingly shapes and enhances all aspects of marketing and advertising activities.
- Develop expertise in marketing technologies, from CRM and automation tools to AI-powered analytics and campaign optimization.
- Engage in hands-on projects and case studies, applying theory to real-world business challenges.
- Expand your career opportunities with access to BSBI’s extensive professional network and industry-driven curriculum.
With a curriculum designed to reflect the latest trends and innovations in digital marketing, this master’s programme empowers you to become a highly sought-after marketing professional in a competitive, global industry.
REASONS TO STUDY AT BSBI Spain
01
An internship built into your programme
We offer paid internships included within the programme, ensuring valuable professional experience with financial support.
02
A dual qualification with top-ranked UK recognition
On top of your professional Diploma awarded by BSBI, certified by Cualificam, students can obtain an academic degree awarded by the University of Chichester
03
Dedicated career centre
CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.
04
Full Relocation Support
We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.
programme structure
Term 1
Advanced Digital AI Strategic Marketing Management
Digital Marketing Communications for the AI and Sustainable Era
Term 2
AI Consumer Behaviour and Digital Marketing analytics
Cross-cultural Management in a fragmented digital world
Term 3
Project Management and Leadership for Digital Business
Global Marketing Management and Digital Business
Term 4
Internship
Dissertation
Commitment
to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
Admission requirements
Academic Profile
- Applicants must hold a recognised Bachelor’s degree or demonstrate a minimum of 3 years’ relevant professional experience.
- A combination of academic qualifications and professional experience may also be considered.
English Proficiency
- A minimum English language proficiency of B2 level is required (e.g., IELTS 6.0 overall with at least 5.5 in each component; TOEFL iBT 80; PTE Academic 56; or equivalent).
Required Documents
- Degree certificate and transcript
- Proof of Language proficiency
- CV
- Personal statement
- Reference letter(s)
- Applicants applying via the professional experience route are subject to individual academic assessment and approval.
Enhance your Professional Master’s with a dual programme award
Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.
This pathway gives you the opportunity to graduate with:
- Professional Master’s (from BSBI)
- UK Academic Degree awarded by the University of Chichester
* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.
Internship integration
A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution.
This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.
Career progression
Graduates of the Master in Digital Marketing programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries.
This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry.
Step into a world of limitless opportunities—your journey to digital marketing leadership begins at BSBI!
key competencies and skills
- Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives.
- Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems.
- SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility.
- Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies.
- Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more.
- Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media.
- Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty.
- Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets.
- Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends.
learning outcomes
This programme ensures you graduate with a powerful blend of technical, analytical, and strategic capabilities—ready to lead in the data economy.
Master Digital Marketing Strategy & Innovation
Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologie to solve real-world digital marketing challenges with confidence.
Identify Trends & Create Impactful Marketing Solutions
Gain the ability to analyse market trends, consumer behaviours, and digital disruption, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.
Gain Hands-On Experience & Build Industry Connections
Immerse yourself in real-world digital marketing environments through internships and live business project. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.
Commit to Lifelong Professional Growth
Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing.
OUR NUMBERS SPEAK FOR THEMSELVES
Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.
87%
overall student satisfaction
88%
feel BSBI provides a diverse and inclusive environment
90%+
satisfaction with career services
84%
would recommend BSBI
96%
satisfaction with enrolment support
400+
students secured jobs or internships in 2025
Our campuses
Study in two of Europe’s most dynamic business hubs.
BSBI Barcelona Campus
BSBI Madrid Campus
how to apply
Application Process
Apply to BSBI Spain programmes easily: check requirements, submit documents online, and track your application step by step.
Entry Requirements
Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.
Fees, Funding & Insurance
Understanding the costs associated with your programme is an important part of planning your studies.
Important Dates
Check out the upcoming important dates for Madrid and Barcelona — stay informed and don’t miss out!
Next steps
Apply for your enrolment today and secure your place at BSBI.
Speak with an expert and plan your academic future at BSBI.
Explore programs and get answers at our Virtual Open Days.
VISIT BSBI MADRID
(in person)
102 Paseo de la Castellana, 28046 Madrid.
VISIT BSBI Barcelona
(IN PERSON)
C/ Berruguete 46-48, 08035 Barcelona.
Student voices
Discover what international students have to say about their first days at BSBI!
TESTIMONIALS
"I’ve had a great experience. The networking events have been incredibly valuable, and I’ve learned so much throughout the program. Joining this master’s program completely broadened my perspective on what I wanted to do in the future, and now I feel like I have many more opportunities available to me.
I truly value the chance I’ve had to study abroad. Stepping outside my comfort zone has helped me grow both professionally and personally. If you have the opportunity to pursue a master’s degree abroad, I highly encourage you to take it."⭐⭐⭐⭐⭐
"Since I arrived in Barcelona, it has been an incredible experience. Living here has allowed me to learn so much, especially by being exposed to new perspectives and ideas from people around the world. I’ve met amazing individuals with unique backgrounds and inspiring stories, and those connections have enriched both my personal and professional journey.
My goal is to build a career in the healthcare sector, focusing on the administrative side. Throughout this experience, I’ve strengthened my leadership skills, and I’m excited to continue growing professionally while having the opportunity to travel and discover new places along the way."⭐⭐⭐⭐⭐
Frequently asked questions
Everything you need to know about the program,
admissions, and student life in Spain.
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