MA Tourism, Hospitality and Event Management

iN HaMburg


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KEY FACTS

Hamburg, Germany

PROGRAMME OVERVIEW

The MA Tourism, Hospitality and Event Management programme is tailored to prepare students for success in the interconnected fields of tourism, hospitality, and event management. Through a comprehensive curriculum, students will master the application of business and management principles, theories, tools, and techniques to tackle practical challenges within these industries. The programme sharpens students’ skills in analysing markets to identify emerging opportunities and trends, while effectively communicating evolving business scenarios and their practical impact on organisations across the tourism, hospitality, and event industry value-chain.

WHO IS THIS PROGRAMME FOR

The programme is designed for individuals seeking to shape career in fields of tourism, hospitality, and event management. It is intended for those who want to develop the expertise and skills necessary for a managerial role in tourism, hospitality, and event related organizations. The programme also prepares graduates to establish their own entrepreneurial ventures within these industries.

WHAT WILL THE STUDENT EXPERIENCE?

With a strong emphasis on practical engagement, students will immerse themselves in real-world practices through projects and collaborative problem-solving, building valuable professional and personal networks. The programme encourages learners to apply the knowledge and skills in addressing practical industry problems and thus, empowering graduates to continually develop their intellectual, practical, and transferable skills. Balancing theory and practical application, the programme combines academic rigour with hands-on learning through industry visits and live projects, developing managerial competencies including leadership, critical thinking, problem-solving and strategic decision-making. Taught by experienced academics and professionals, the programme is delivered in a supportive, student-centred environment at the Berlin School of Business and Innovation (BSBI). BSBI provides an inspiring academic setting for studying and applying tourism and hospitality management skills with a focus on enterprise, leadership and success.

YOUR LEARNING JOURNEY

  • Master the direct application of core business functions tailored entirely to the service economy. You will develop practical solutions for the industry through dedicated modules in Hospitality Operations Management, Tourism and Hospitality Business Strategy, and targeted Business Decision Making for the Hospitality Industry.
  • Build the critical managerial skills required to launch and lead major initiatives. You will learn to design impactful campaigns in Strategic Approach in Marketing Planning for Hospitality and master the logistics of executing complex, global initiatives through International Project Management and Event Management.
  • Equip yourself to lead diverse teams and drive business growth in a globalized market. The curriculum focuses heavily on global market dynamics and responsible leadership through specialized modules in Cross-Cultural Management and Entrepreneurship in Tourism and Events.
  • Bridge the gap between academic theory and real-world execution. With a substantialinternship or a capstone project, you will embed yourself directly within the sector, gaining critical hands-on experience and building a powerful professional network before graduation.
  • Develop the ability to independently analyse emerging market trends and identify commercial opportunities. Through your Dissertation/Project, you will tackle a deep-dive research topic or practical industry problem, equipping you with the tools to drive true innovation within organizations.

REASONS TO STUDY THIS PROGRAMME

Global Career Preparation

The programme is specifically crafted to prepare you for successful career in tourism, hospitality and event management organisations globally.

Practical Industry Pathway

The curriculum emphasises practical engagement, offering you the choice between a Professional Internship or a Dissertation/Project to bridge the gap between academic theory and industry practice.

Study and Network in Hamburg

Delivered in the inspiring setting of the BSBI School of Business and Innovation in Hamburg Campus, the programme helps you build strong professional and personal networks while analysing emerging global market trends.

Strategic and Sustainable Leadership

Beyond technical knowledge, you will sharpen essential managerial skills, including strategic decision-making, critical thinking, and a commitment to ethical, sustainable leadership.

Term 1


Tourism and Hospitality Business Startegy
Strategic Approach in Marketing Planning for Hospitality

Term 2


Hospitality Operations Management
Event Management
International Project Management

Term 3


Entrepreneurship in Tourism and Events
Cross-Cultural Management
Business decision Making for the Hospitality Industry

Term 4


Professional Internship/Capstone Project
Dissertation/Project

ADMISSION REQUIREMENTS

Academic Profile

  • Min age: 21 years old
  • An Honours Bachelor’s degree or an equivalent international qualification
  • International qualifications will be assessed for equivalency using:
    • UK ENIC (UK National Information Centre for global qualifications and skills)
    • The University’s internal expertise and experience with overseas qualifications
  • Consideration will also be given to applicants with at least three years of relevant managerial experience, provided they can demonstrate the ability to study at postgraduate level.

English Proficiency

Online Application

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  • Our Admissions Team will liaise with you with regards to next steps
  • Create an account here
  • Select the programme and intake you want to apply for
  • Complete all sections of the online application
  • Submit online application

Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.

Bring a Friend and save €500!

If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a shared room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.

Terms and conditions apply

CAREER PROGRESSION

The MSc Engineering Management programme equips you to address strategic and operational challenges faced by senior engineering managers, while developing expertise in organisational structures, resource planning, service evaluation, and management systems across local, national, and global contexts. The programme also prepares you to advance into high-impact leadership roles or pursue doctoral-level studies.

Dedicated Career Support

At BSBI, our dedicated Careers Service supports students and graduates in achieving their career goals. With tailored guidance and strong links to local and national employers, the service helps you unlock your potential and build lasting professional connections.

Visit the Careers Service

LEARNING OUTCOMES

Upon successful completion of the MSc Engineering Management programme, you should be able to

Advanced Engineering Management Knowledge

Upon successful completion of the MSc Engineering Management programme, students will develop an enhanced knowledge base that combines engineering expertise with management principles. This integrated approach prepares graduates to pursue careers in Engineering Management at the Professional Engineer level and contribute effectively to complex organisational environments.

Specialist Engineering and Business Expertise

The programme builds on previous STEM-based studies and professional experience, enabling students to develop specialist knowledge in engineering enterprise and management. Graduates will gain a deeper understanding of how engineering, innovation, and business strategy intersect within modern industries.

Global, Commercial and Environmental Perspectives

Students will develop extensive insight into the environmental, industrial, commercial, and financial factors that influence engineering organisations. They will also gain a critical understanding of management challenges affecting engineering businesses at both national and international levels, preparing them to make informed strategic decisions.

Independent Learning and Future Development

The programme encourages the development of independent learning, critical evaluation, and reflective practice skills. Graduates will be equipped to continue their professional and academic development, including progression to advanced research and Level 8 study where appropriate.

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

overall student satisfaction

feel BSBI provides a diverse and inclusive environment

satisfaction with career services

would recommend BSBI

satisfaction with enrolment support

students secured jobs or internships in 2025

Apply for your enrolment today and secure your place at BSBI.

Speak with an expert and plan your academic future at BSBI.

STUDENT VOICES

Discover what international students have to say about their first days at BSBI!

TESTIMONIALS

  • "BSBI moved me closer to where I want to be — and gave me a completely new perspective on global business."
    Audrey JohnstoneGlobal MBA
  • u0022BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills.u0022
    Matteo Luccheseu003cstrongu003eMSc Digital Marketingu003c/strongu003e Matteo L, MSc. Digital Marketing
  • u0022BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them.u0022
    Aida Al Masri​BSc (Hons) International Business and Management​Aida Al Masri, BSc (Hons) International Business and Management
  • u0022BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. u0022
    Victor Madunemeu003cstrongu003eDoctorate in Business Administration (DBA)u003c/strongu003eVictor M, DBA
  • u0022BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for.u0022
    Adarsh Agarwalu003cstrongu003eMA Tourism, Hospitality and Event Managementu003c/strongu003eAdarsh A., MA Tourism, Hospitality u0026amp; Event management
  • u0022BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews.u0022
    Aya Shawkyu003cstrongu003eMSc International Health Managementu003c/strongu003eAya S., MSc. International Health Management
  • u0022I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools.u0022
    Vibin BalachandranGlobal MBA

Contact Admissions Team →

The programme places a strong emphasis on real-world learning. Students can choose between a Professional Internship or a Capstone Project, both of which provide valuable hands-on experience in a professional tourism, hospitality, or event management environment. In addition, learners engage with industry visits, live projects, and collaborative problem-solving activities that help develop professional networks and career-ready skills.

Graduates can pursue a wide range of career opportunities across the global tourism, hospitality, and events industries. Potential roles include destination manager, hotel operations manager, event manager, hospitality consultant, tourism marketing specialist, customer experience manager, project manager, and entrepreneur. The programme also provides a strong foundation for further academic study or professional research in related fields.

Students undertake a Dissertation or Project, allowing them to investigate a specific tourism, hospitality, or event management topic in depth, address an industry challenge, and apply evidence-based research methods.