MSc in Sports Management

The MSc in Sports Management is a transformative, full-time master's programme tailored to ambitious individuals seeking to expand their knowledge, sharpen their skills and cultivate a deep ethical understanding within the realm of sports management and leadership.

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The MSc in Sports Management is a transformative, full-time master’s programme tailored to ambitious individuals seeking to expand their knowledge, sharpen their skills, and cultivate a deep ethical understanding within the realm of sports management and leadership.

This programme seamlessly blends academic rigor with practical application, ensuring that students not only grasp theoretical concepts but also acquire the firsthand experience needed to excel in this thriving industry.

The programme provides an approach to learning that encourages students to work creatively on business problems whilst also enabling them to develop confidence in becoming a reflective, independent practitioners, strategic thinkers, and decision makers.

Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the Global MBA programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.



What will you experience?

The learning and teaching methods used in the MSc in Sports Management programme is fully-consistent with QQA’s Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (November 2019).

Generally, contact hours include a combination of lectures, workshops and seminars, individual and group tutorials, in addition to real-time practical activities. Under the direction of carefully selected module tutors, students will participate in live sports matches and events, case-studies, field studies, placement activities, internships, consultancy, working in small groups, independent study and research and technology-enhanced and blended learning.

Also consistent with the QQA’s Subject Benchmark Statement for Events, Hospitality, Leisure, Sport, and Tourism (November 2019), learning opportunities are designed to ensure that students are engaged in subject specific contexts throughout the course. These may include work-related learning; learning opportunities in specialised facilities or using specialised items of equipment, for example, venues and event-specific facilities; and exhibitions contact with the industry, associations, or professional bodies.

This programme is delivered face-to-face, with some online delivery available (‘blended’).

Assessment of the programme includes formative feedback to students throughout the development of their work and summative assessment at the middle and/or end of each term. The type of work students that students submit consist of the following: portfolio, essays, reports, presentations, and group work.

Who teaches the programme?

The programme team includes dynamic senior lecturers and distinguished professionals who possess passion and expertise in this thriving field of academic study. These individuals are attained through a rigorous selection process and bring a blend of academic rigor and industry insights to the classroom. Staff on this course must have either an MA or equivalent professional practice in a relevant discipline or field.

All lecturers and senior lecturers undertake scholarship in their disciplines. Specialist or industry guest lecturers visit the programme, adding to the curriculum delivery to supplement the learning journey of students with relevant professional and global contexts. IT and other technical professionals are also employed by BSBI to ensure the successful operation of the programme.

Course Price


Berlin: October

2024 October: International students Price: €13,250 | EU students Price: €8,450

Berlin | Special offers valid until July 2024: Up to 35% savings for International Students | 10% savings for EU Students

Check our special offers. Terms and conditions apply. Find out more here.

The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This 18-month carefully-designed experience combines an academic curriculum with practical learning, team leadership, case studies, field trips, and networking. It aims to prepare students for a rewarding career in this dynamic field, where expertise in sports management, strategic management, marketing, project management, law and human resource management are paramount.

You will also have the opportunity to attend modules on academic research methods as well as to learn the German language alongside your programme.

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

Term 1

Term 2

Term 3

Term 4

Learning Outcomes

Upon successful completion of the course students will achieve the following Learning Outcomes (consistent with UCA’s Marking Descriptors for Level 7):

  • Experimentation and Innovation: Demonstrates a deep and comprehensive understanding of sports management and management principles, theories, and practices and uses this knowledge to explore possibilities and take risks in academic writing.
  • Research and Analysis: Conducts independent research projects; collects, and analyses data; and presents findings effectively, contributing to sports leadership and management knowledge and best practice.
  • Engaging with Practice: Collaborates effectively in multidisciplinary teams, demonstrating leadership and critical thinking, especially in the development of approaches to business strategy.
  • Realisation and Communication: Communicates complex sports leadership and management concepts and strategies clearly and persuasively to diverse audiences, both orally and in writing, building a sustained rapport with relevant processes and technologies.
  • Personal and professional Connectivity: Critically evaluates alternative viewpoints, appreciating diversity and integrating ethical and sustainability principles into sports management strategies and practice.
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Career Progression

BSBI’s dedicated Careers Services staff members actively work with students during their course of study and with them as alumni to find meaningful and sustainable employment opportunities. While students are on campus, the staff members help students hone their job skills; create employment objectives and strategies to achieve these objectives; and connect students and alumni to industry contacts. Additionally, the Career Services staff members host review resumes, conduct mock interviews, and host career fairs.

BSBI’s dedicated Careers Service helps students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers. To find out more about the support available, visit the Careers Service website.

The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.

You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.

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