BSBI organises the BSBI FUTURE LAB X ARMAND BASI Challenge for students

On 31 January 2025, BSBI hosted the latest edition of the BSBI Future Lab Challenge at the Alte Post Berlin campus, bringing together talented students for a hands-on marketing competition.

BSBI Future Lab is an academic initiative led by Dr Gemma Vallet, Vice-Dean of the Faculty of Economics with the support of Professor Dr Kyriakos Kouveliotis FRSA, Provost and Chief Academic Officer.

Welcoming the jury and participants, Professor Dr Kouveliotis highlighted Future Lab’s role in shaping the next generation of elite marketing professionals and announced plans to expand the initiative to other BSBI campuses.

During the event, select Global MBA and Digital Marketing students and alumni worked on an AI-driven marketing campaign for ARMAND BASI, a bold, Barcelona-based fashion brand. Participants developed their pitches through intensive workshops that followed the methodology of top advertising agencies, allowing them to compete at a professional level in a real-world marketing challenge.

A distinguished jury evaluated the pitches, including: Ms Núria Basi, President and Co-founder of BASI Group, Mr Marco Palmero, CEO of BASI Group, Dipl. Ing. Wolfgang Schwenk, Executive Board Member of Deutschland Mobil 2030 GmbH and Dr Gemma Vallet.

After the presentations, the jury announced the winners. Each first-prize winner received a €300 ARMAND BASI gift voucher and BSBI-certified training, including the BSBI Future Lab and Metaverses course. Second-prize winners were awarded an €80 gift voucher and and BSBI-certified training.

Following the event, Ms Basi remarked: “All the participants, presenting their brand AI marketing campaigns at BSBI Future Lab Distinction Day, understood the brand perfectly, connected with its values and presented it professionally… very, very well.”