Our team
At BSBI, Dr. Gemma Vallet contributes to creative industry collaboration, academic strategy, programme development, faculty development and quality enhancement. She works to strengthen the connection between higher education, industry partners and innovation ecosystems by developing learning environments that prepare future talent.
Dr. Vallet supports the implementation and delivery of the University of Chichester Global MBA across BSBI’s Berlin, Barcelona and Madrid campuses, contributing to European cross-campus programme development, academic coordination and alignment with institutional quality standards.
She is the initiator and lead of BSBI Future Lab, an institutional initiative connecting students, professionals, academics, brands and industry partners through AI-driven brand innovation, creativity, agile methodologies and applied research. The initiative explores how emerging technologies, creative thinking and industry collaboration can generate new models for brand marketing and business transformation within the creative economy.
She also co-developed BSBI Stars × Ennova ESADE, creating opportunities for entrepreneurial collaboration among Global MBA students, mentoring and innovation exchange between Berlin and Barcelona, strengthening connections between academic communities and entrepreneurial ecosystems.
A member of Fashion Council Germany, Dr. Gemma Vallet contributes to shaping Europe’s creative industries and the emerging creative economy, bringing together higher education, fashion, technology, sustainability and business innovation.
A pioneer in digital branding and brand communities, Dr. Vallet is a researcher and practitioner shaping the evolution of the business of creativity: the systems, strategies and ecosystems that enable creative talent, brands and organisations to thrive in an increasingly digital, AI-driven and sustainable world.
With a PhD in Digital Branding from the Universitat Autònoma de Barcelona (UAB), Dr. Vallet developed one of the first doctoral theses in Europe exploring digital branding ecosystems and connectivity between brands and communities.
Before transitioning into academic leadership, Dr. Gemma Vallet developed an international executive career across Europe and global markets, working at the intersection of brand strategy, creativity, innovation and digital transformation.
She has held senior roles including Innovation Director at PHD Media, Omnicom Group; Head of Digital Marketing at Zurich Group; Creative Director and Brand Consultant at Capgemini; and Director and Co-founder of 11Onze District, an in-house marketing agency.
Throughout her career, she has delivered innovation, creativity and digital transformation projects for international organisations and brands including Gucci Jewellery & Watches, BASI Group, Audi, Škoda (Volkswagen Group), ESADE, IESE Business School and International Duty-Free Brussels Airport.
Dr. Vallet’s research and publications explore the evolution of brands, creativity and business transformation, from digital ecosystems and brand communities to artificial intelligence, sustainability and the emerging creative economy.
Featured in VOGUE Germany, Dr. Gemma Vallet contributes to conversations on the future of creative leadership, the evolution of fashion industries and the changing role of creativity in business.
Dr. Gemma Vallet’s professional achievements include:
An internationally recognised speaker, Dr. Gemma Vallet regularly contributes to global conversations around creativity, artificial intelligence, sustainability, branding and entrepreneurship.
Her speaking engagements include: