BSBI Hosts Brand Management Talk

On Monday 24 February, Berlin School of Business and Innovation (BSBI) hosted an expert talk with Khaled Abdellatif, a former Brand Manager with extensive experience in the field. 

The event was titled ‘Making it in the World of Brand Management – How to Become a CEO’. During the presentation, Khaled shared his experience as Brand Manager, outlining the qualities, skills and characteristics of what it takes to make it in this field.

Khaled, who is currently studying the MA in Strategic Marketing programme at BSBI, effectively drew from his experience, having managed brands for top FMCGs such as Henkel and L’Oréal. He also focused on how this line of work can help to become a successful CEO.

Students from BSBI’s Global MBA, MA in Strategic Marketing, and BA in Business Administration and Economics courses enjoyed the opportunity to learn from a peer student and professional in the field.

The talk was followed by a Q&A session, allowing students to ask a variety of questions including “How did the brand strategy differ from L’Oreal to Schwarzkopf?” “What brands do you personally think have developed excellent strategies here in Berlin?” and “What qualities did you look for in interns you were hiring when you were a Brand Manager?”

While focusing on his studies, Khaled is starting to book more speaking events and presentations.

Related News

BSBI holds trip to Crowne Plaza Berlin

On Tuesday 13 February, Berlin School of Business and Innovation BA and MA Tourism, Hospitality and Event Management students visited the Crowne Plaza Berlin in the Potsdamer Platz area in Berlin.
Read More

BSBI receives first-ever ‘Outstanding Organization Award' in Dubai

This week, Berlin School of Business and Innovation was honoured with the esteemed “Education 2.0 -Outstanding Organization Award.” This is the first-ever award that has been awarded to BSBI. This recognition comes as a testament to BSBI’s unwavering commitment to excellence in education and innovation.
Read More

BSBI hosts a Workshop on Creating a Healthy and Supportive Workplace Culture

Berlin, Germany – January 24, 2024. The Berlin School of Business and Innovation (BSBI) recently organised an important workshop called “Mental Health and Suicide Prevention” to promote mental well-being in the workplace. Its aim was to provide employees with useful knowledge and resources that can help create a supportive environment.
Read More