ITB Berlin Convention

event overview

ITB Berlin 2026 is the 60th anniversary edition of the world’s leading travel trade show and business-to-business platform for the global tourism industry. It takes place from 3 – 5 March 2026 at the Berlin ExpoCenter City in Germany and brings together destinations, tour operators, travel tech, airlines, hotels and other tourism professionals from around the world to network, showcase innovations, and explore industry trends. Alongside the exhibition, the ITB Berlin Convention provides high-level discussions on future travel topics and sector insights Visit Berlin is the official destination management and marketing organisation for Germany’s capital city.

It promotes Berlin as a travel and event destination worldwide, provides tourist information and services, and supports the city’s tourism industry by coordinating marketing, visitor experiences, and major events. Visit Berlin team is happy to provide a group of students insights into their work as a destination management organization and into their overall tourism strategy on Tuesday 28th April.