27 March 2026

BSBI Future Lab – Brand Marketing Trends 2026

Event Details

Host: Dr. Gemma Vallet (ViceDean, Faculty of Business Administration - Lecturer)

Time: 13:00 Europe/Berlin

Date: 27 March 2026

event overview

This session explores the key trends shaping brand marketing in 2026 and beyond. Participants will examine how emerging technologies, evolving consumer expectations, and digital platforms are transforming the way brands communicate and build relationships with their audiences. The discussion will highlight developments such as AI-driven marketing, personalized customer experiences, social media evolution, and the growing importance of authenticity and sustainability in brand strategy.

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