BSBI Future Lab | D-Ticket Challenge

In today’s business landscape, the effectiveness of a marketing campaign is paramount, especially in the context of our growing need for a sustainable economy and society. To support forward-thinking brands and businesses, BSBI proudly introduces ‘BSBI Future Lab,’ a dedicated platform for our students.

‘BSBI Future Lab’ aims to cultivate innovative thinking, train students in digital sustainable branding and marketing, and foster connections between our community, brand partners, companies, and industry influencers. Together, we’ll stay on the cutting edge of branding and marketing trends, creating visionary solutions for companies seeking a sustainable future.

To kickstart this initiative, ‘BSBI Future Lab’ is launching the inaugural ‘Future Lab Challenge.’ This presents an invaluable opportunity for our students to collaborate on the ‘D-Ticket Campaign’ for Verband Deutscher Verkehrsunternehmen (VDV), a real-world project. Participants will attend workshops, work on the campaign over a few weeks, and present their ideas to stakeholders.

Important: This is a registration-only challenge and places are strictly limited. All registrations are subject to approval by the host, Dr. Gemma Vallet, Lecturer. Please fill this form to participate in this challenge and be part of the first members BSBI Future Lab community.

Reminder: Please be guided by the Code of Conduct for BSBI Events