Overview
The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilise these techniques to develop a brand and drive organic traffic to your company website with the BSc (Hons) Digital Marketing and Social Media, delivered in partnership with University for the Creative Arts (UCA).
You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.
Berlin School of Business and Innovation is in partnership with the University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the BSc (Hons) in Digital Marketing and Social Media programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.
Secure your place on this programme by applying today. Find out how to apply here.
What will you experience?
Effective marketing and social media are critical to the success of any business, and our BSc (Hons) Digital Marketing and Social Media programme will help you become an expert in both, so you can play your part in an exciting and ever-changing industry.
Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behaviour to succeed.
This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.
BSBI provides well-equipped classrooms in an excellent location: Berlin, the German capital is home to some of the world’s top employers and boasts of a thriving start-up community. Our students have opportunities to connect with these businesses through trips, internships and work experience.
The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Why study this course?
Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies.
The BSc (Hons) Digital Marketing and Social Media programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.
You will earn a bachelor’s degree with 120 UK credits per year (equivalent to 60 ECTS per year). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.
Who should take this course?
BSBI prides itself on nurturing the talents of future leaders by encompassing the values of enterprise, leadership and success. We encourage diligent and ambitious students who have aspirations of working in digital marketing and social media to apply to the programme.
Course Price
NO INTAKES AVAILABLE
The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Programme Structure
The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work based activities.
You will study up to four days per week, in smaller class sizes and more frequent sessions. Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
Foundation Year (International Route)
- Introduction to Creative Business and Management
- English for Academic Purposes, Research and Study Skills
- Marketing, Communication and Branding
- Creative Business Project
- Introduction to the German language
BSc 1st Year
- Social Media: Contexts and Development
- Foundations of Marketing and Communications
- Economics for Business
- Business Seminar 1: Understanding Consumers
- Creative People and Organisations
- Understanding Trends and Forecasting
- Brand Identity
- Business Seminar 2: Business Analytics
- Introduction to the German language
BSc 2nd Year
- Business Seminar 3: Professional Practice
- Critical Analysis with English for Academic Purposes 1
- Financial Management
- Critical Analysis with English for Academic Purposes 2
- Digital Marketing Analytics
- Creative Innovation
- Industry Lecture Series
- Behavioural Studies and Consumption
- Advance German language
BSc 3rd Year
- Creative Business Start-up
- Data Mining for Marketeers
- Games: Global Industry and Futures
- Business Seminar 4: Strategy and Decision Making
- Creative Leadership Lab
- Project/ Dissertation
- Business German language
Key Programme Information
◥NO INTAKES AVAILABLE
Location: BERLIN
- Delivery: On campus
- Duration: 3 years / 4 years (International Route)
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Entry Requirements
◥Foundation (International Route)
Minimum age 17 (titles awarded upon completion of at least 11 years of schooling)
Academic Qualifications ECCTIS UK equivalent to GCSE
English Language requirements
- Official English Tests
- IELTS – minimum OS 5.0 (with min 4.5 in each component);
- Password test – minimum OS 5.0 (with min 4.5 in each component)
- PTE (Academic) – minimum OS of 46 (with min 41 in each component);
- LanguageCert International ESOL SELT OS B1 Achiever High Pass
- Duolingo test with an overall score of 95+
- West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
- WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
- Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
- The English Language test can be waived and a Medium of Instruction Letter submitted if:
- applicants have achieved ECCTIS UK recognised High School Certificate, where the medium of instruction was entirely in English (teaching and assessment)
- you are a Canadian national who has completed studies at an English-speaking School/College/University
BSc (Hons):
Minimum age: 18 years old (titles awarded upon completion of at least 12 years of schooling)
Academic Qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education.
If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis
English language requirements:
- Official English Tests
- IELTS – minimum OS 6.0 (with min 5.5 in each component);
- Password test – minimum OS 6.0 (with min 5.5 in each component);
- PTE (Academic) – minimum OS of 56 ( with min 51 in each component);
- TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17);
- Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component)
- LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component)
- Duolingo test with an overall score of 105
- The English Language test can be waived and a Medium of Instruction Letter can be submitted if:
- applicants who have achieved ECCTIS UK recognised High-School Certificate within the last 2 years where the medium of instruction was entirely in English (teaching and assessment). Medium of instruction letter can also be accepted if the applicant have graduated within the last 5 years but must be supported by a Duolingo test
- you are a Canadian national who has completed studies at an English-speaking School/College/University
- West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
- WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
- Cambridge IGCSE, Cambridge AICE certificates
- International Baccalaureate Diploma if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
- Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
*Above High School Certificate can be Undergraduate Certificate, Undergraduate Diploma, HNC, HND, CertHE, DipHE, etc.
Top-up Degree
◥BSBI, in partnership with the University for the Creative Arts (UCA), is offering the opportunity to enrich your vocational qualification with this top-up bachelor’s degree in just one year.
Key Facts
NO INTAKES AVAILABLE
Location: BERLIN
Duration: 1 year (full-time)
Delivery: On-campus (Berlin)
Online application
◥You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
- Our Admissions Team will liaise with you with regards to next steps
Professional Certificates
◥BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills and continued development throughout their education.
These courses will also help you better understand your strengths, competencies and areas for development – helping to progress your professional development.
Learning Outcomes
Upon successfully completing the BSc (Hons) Digital Marketing and Social Media, you will be able to:
Knowledge
- Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
- Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
- Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future
Application
- Use in-depth information to analyse complex problems and suggest creative (sometimes original) solutions appropriate to professional practice in digital marketing and social media
- Manage financial, operations, innovations and people management to identify and respond to changing briefs in a range of creative industries contexts
- Evaluate critical arguments and information (that may be incomplete) to frame appropriate questions and make judgements regarding solutions to problems related to digital marketing and social media
- Apply a range of methods and techniques to review, consolidate, and extend their knowledge, skills and attitudes to support decision-making regarding digital marketing and social media
Skills
- Initiate and carry out projects - exercising initiative and personal responsibility - to enable creative industries’ businesses to achieve defined strategic marketing goals
- Apply high-quality creative, design, software and hardware skills to create compelling, professional communications to both specialist and non-specialist audiences
- Plan and manage their own ongoing professional development making appropriate use of professional opportunities, networks, publications and research sources
The Virtual Student Lounge
BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.
You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.