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Overview

Our master’s programmes have been selected by BSBI among many prestigious international programmes offered by Università Telematica Internazionale UNINETTUNO.

Secure your place on this programme by applying today for February and October 2021 intakes - Find out how to apply here.

What will you experience?

The MA programme covers key marketing topics to provide you with a good understanding of the field. Additionally, the programme has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers. 

You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.

All students have the option to learn the German language.

Why study this programme?

This master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and know-how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

In addition, BSBI’s blended study mode means that you will have the flexibility to fit the course around your schedule, including work and family responsibilities.

You will earn an Italian master’s degree with 90 European University Credits (ECTS).

Course Price

International Students Price: €11,800

EU Students Price: €7,000

*Partial scholarships available. 
 
The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).

During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.

Students will also attend modules on academic research methods, and you will study the German language alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

The modules of this programme are offered via the blended learning method. Students will attend the online modules via the UNINETTUNO University platform and face-to-face at the BSBI campus in Berlin.

Modules
  • Strategic Marketing Management (blended)
  • Marketing Communications (blended)
  • Consumer Behaviour and Research
  • German Language studies
  • Cross-cultural Management
  • Project Management and Leadership
  • Global Marketing Management
  • Leadership Development Programme (in partnership with LSBF Executive Education)
  • Research Methods and Dissertation

Learning Outcomes

Graduates will be able to:

  • Develop and evaluate marketing strategies
  • Research and understand consumer behaviour within marketing campaigns
  • Utilise appropriate tools to determine and develop customer profiling
  • Develop relevant messaging strategies
  • Develop and implement effective communication strategies
  • Apply factual and conceptual knowledge of marketing to complex situations
  • Understand a wide range of techniques and methodologies used in marketing management

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Career Progression

Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

*The modules of this programme are offered via the blended learning method. Students will attend the online modules via the UNINETTUNO University platform and face-to-face at the BSBI campus in Berlin. 

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

  • Minimum age: 21
  • Academic qualifications:
    • Strong undergraduate degree from a recognised university.

If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.  

  • English language requirements:
    • IELTS – minimum score of 6.0 (minimum 5.5 in each component), or;
    • PTE – minimum score of 50 or equivalent.
  • English proficiency requirements can be waived for:*
    • Native English speakers, or;
    • Applicants who completed their education in English (such as a high school diploma or IB), or;
    • Applicants who completed their undergraduate degree in English in an English-speaking country.

*According to the Università Telematica Internazionale UNINETTUNO admission criteria.

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here
  2. Select the programme and intake you want to apply for
  3. Complete all sections of the online application
  4. Submit online application
  5. Our Admissions Team will liaise with you with regards to next steps

FREE Executive Education course

BSBI is pleased to announce a new partnership with London School of Business and Finance Executive Education (LSBF EE). BSBI master’s students will be able to take advantage of this opportunity and take one of LSBF’s EE courses – the Leadership Development Programme.

The five-day course will be offered to BSBI students completely free of charge and is taught by leading academics, giving you an expert insight into becoming an ideal leader.

By the end of the course, you will be armed with essential knowledge on how to inspire and motivate your staff, carving out a leadership style for yourself that will help you get the most out of your team and make your organisation soar.

The course will focus on:

  • Defining leadership
  • Improving your management approach
  • Boosting your communication and coaching skills
  • Understanding emotional intelligence
  • Learning how to build trust and loyalty within your organisation

The Virtual Student Lounge

BSBI has launched the new the Virtual Student Lounge to help students based abroad gain an insight into life at the school. Through this service, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships as well as discover more about living and studying in Europe’s start-up capital, Berlin. You can also find out more about the services on offer at BSBI.

There will be some availability for our esteemed academic team to answer any questions you might have and offer some advice about studying at BSBI and in Germany