MA in Fashion and Luxury Brand Management
IN Hamburg
Programme Overview
The MA in Fashion and Luxury Brand Management programme at BSBI is an application focused degree, designed for successful careers in global fashion and luxury brand segment.
This practice-oriented curriculum provides a comprehensive understanding of the key principles and practices of fashion and luxury brand management, with a strong emphasis on the global business environment.
The programme provides essential knowledge and expertise for aspiring managers and leaders, emphasizing fashion and luxury brand management within both international and local contexts. The programme covers core areas such as strategic management, global luxury branding, sustainable practices, digital marketing, fashion business management, and entrepreneurship in fashion.
The programme is designed for diverse group of target students and, therefore, our students can be a fresh university graduate or an early career professional working (or willing to work) in fashion and luxury product industry and allied value chains.
The programme is also suitable for those who are willing to explore entrepreneurial opportunities in fashion and luxury product industry. Anyone willing to progress in research or further higher education, will also find this programme useful.
Our uniquely designed BSBI Didactic model helps you to absorb the rigor of theoretical and conceptual foundations with due emphasis on practical relevance and application to the fast-changing fashion and luxury product industry requirements.
Through combination of modern pedagogical tools and techniques including case-studies, simulations, experiential learning and project-based learning, you will develop problem-solving and decision-making skills, which are essential for successful professional career. During your studies, you will be having opportunities to visit the relevant and organizations and to interact with practitioners who interact with our students during their guest sessions and lectures.
In addition to gaining practical and applied skills in all your programme modules, you will also have an opportunity to select Internship or Capstone Project track for applying your overall learning to practical industry problem solving. Finally, you also complete a dissertation or applied research project under the expert guidance.
At BSBI, we encourage your creative engagement with the industry and outside stakeholders. Whether is participation in an industry conference/ exhibition or you are writing and presenting your own case-studies, throughout your learning journey, you will not experience the difference in theory and practice.
Our Academic Initiatives focus on overall development of students. You will be getting opportunities to participate in several academic events and to contribute in other international engagements like UN Principles for Responsible Management Education (PRME) Champion Project, all these leading to develop more sustainability focused competencies in today’s fast changing world.
• Global Perspective through engagement with students, professors and industry leaders from around the world. This diverse, international network will broaden your understanding of global fashion and luxury product industry and help you thrive in a multicultural work environment.
• Industry-Relevant Skills like e-retailing and digital applications in fashion and luxury product marketing, sustainable product design and operations and fashion enterprise management. You will develop a deep understanding of the key areas driving the fashion and luxury product market; and will learn to address the issues cutting across product design, logistics, consumer behaviour and technological applications with emphasis on fashion and luxury product context.
• Problem-solving competencies with hands-on approach using case studies, simulations and projects that reflect real-world scenarios. You will gain direct insights into how fashion and luxury product planning and delivery works, preparing you for future leadership roles in the related industries and organizations.
• Ability to apply modern technologies, as used in marketing and promotion of fashion and luxury product management. From digital tools in retailing to strategies for sustainable fashion design and operations, you will be developing a range of applied skills, making you ready for taking your next role in fashion and luxury product management area.
• Networks and connections with strong links to leading fashion and luxury product segment companies and professionals. You will have access to valuable networking opportunities that can open doors to internships, mentorships and career prospects across the globe.
By the end of the programme, you will be well-prepared to step into managerial roles and drive meaningful impact in the fashion and luxury product industries.
Accreditations
Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the Master of Arts (MA) in Fashion and Luxury Brand Management. The University of Chichester is a highly regarded UK institution, recognised for its strong academic performance and teaching excellence.
- Overall ranking: 26th in the Guardian University Guide 2025, rising 12 places and consistently among the top 30 UK universities.
- Business & Management: Ranked 97th in the Guardian University Guide 2025; Marketing ranked 66th by the Complete University Guide 2025.
- Teaching Excellence: Named University of the Year for Teaching Excellence 2026 by the Daily Mail University Guide.
- Student Satisfaction: National Student Survey ranked Chichester 6th in the UK for teaching and 12th overall (out of 131 institutions).
This partnership allows students to benefit from Chichester’s academic excellence while studying in Berlin’s dynamic and diverse learning environment
Top Reasons to Study this Programme
Aims and Outcomes
- To provide students with an advanced foundation of knowledge and current and reflective practice necessary to initiate a career in fashion and luxury brand management across different business organisations.
- To enhance specialised professional expertise in fashion and luxury product management, building upon interdisciplinary studies and/or professional experience acquired prior to undertaking this programme.
- To develop comprehensive insight into the fashion management, luxury product development and marketing management applications across different contexts.
- To develop critical insight of management issues relating to application of theoretical insights in practical business problem-solving both at national and global scale.
- To further develop improved skills of independent learning, critical appraisal and evidence-based problem-solving for effective decision-making in management and leadership roles.
To provide the ability to progress to the higher level of applied studies in fashion and luxury brand management or related areas.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions).
Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Career Progression
MA in Fashion and Luxury Brand Management opens doors to diverse global career paths in different areas including brand strategy, luxury retail, and international fashion marketing.
Graduates of this programme will be prepared for roles such as Luxury Brand Manager, Fashion Merchandise Planner, Creative Director, Marketing Strategy Lead, and Luxury Product Developer, ensuring they have the expertise to lead and innovate in the global high-end market.
Graduates can also explore entrepreneurial opportunities in boutique startups and luxury sector related activities. Further progression in research, higher studies, and consulting also remains an attractive option for those who want to further deepen their knowledge in the sector.
The programme leverages collaborations with local fashion houses, such as luxury retailers and design studios, to provide practical experience and excellent employment prospects across a wide array of challenging roles within this prestigious sector. BSBI’s dedicated Careers Service helps students and alumni achieve their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
Key facts
- Delivery: BSBI, Hamburg Campus
- Location: Hamburg, Germany
- Duration: 18 months
- Intakes: February, October
- Degree: MA
- Price: International/EU/Expat students: € 13,920/year
Fees & Offers
International & EU students Price: €13,920
Check our special offers*
*Terms and conditions apply. Find out more here.
Programme Structure
Modules
- Marketing and Luxury Brand Management
- Brand Globalisation
- Visual Merchandising and Creative Design
- Digital Marketing
- Sustainable Fashion Branding
- Fashion Business Management
- Entrepreneurship in Fashion
- Innovative Tactics of Fashion E-Tailing: The Application of New Technology and Its Impact on Supply Chain
- Professional Internship/ Capstone Project
- Dissertation/ Project
Minimum age: 21 years old
Academic qualifications:
- Successful completion of a bachelor’s degree or equivalent from a recognised university/ institution.
- Consideration will also be given to applicants with a minimum of 3 years of relevant managerial experience, demonstrating an ability to study at a postgraduate level.
For more information, please refer to the University of Chichester’s Country-Specific Entry Requirement
English language requirements:
IELTS – minimum score of 6.0 / (minimum 5.5 in each component), OR
Person Test of English (Academic) – minimum score of 56 (minimum 51 in each component); OR Equivalent
Exemption conditions from language requirements:
- Applicant has completed a bachelor’s degree in one of the majority English-speaking countries within the last two years.
- Applicant has achieved a bachelor’s degree from a recognised university (according to NARIC), where the Method of Instruction was entirely in English (teaching and assessment).
- Applicant has completed a qualification equivalent to a UK degree in:
- Antigua and Barbuda
- Australia
- the Bahamas
- Barbados
- Belize
- Dominica
- Grenada
- Guyana
- Ireland
- Jamaica
- New Zealand
- St Kitts and Nevis
- St Lucia
- St Vincent and the Grenadines
- Trinidad and Tobago
- UK
- USA
You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
Our Admissions Team will liaise with you with regards to next steps
Create an account here
Select the programme and intake you want to apply for
Complete all sections of the online application
Submit online application
Edge Student Hub
Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.
Bring a Friend and save €500!
If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a Shared Room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.
