The success of the fashion industry is not only owed to the designing and manufacturing process. Marketing is also an essential business technique which is prevalent in all industries today and it’s especially critical to the fashion business. More specifically, visual merchandising is a vital marketing technique in the fashion world. Read on to know more about this interesting marketing technique.
Have you ever looked at a mannequin dressed up with the perfect set of clothes? Did it appeal to you? If so, this is known as visual merchandising. It is a strategy employed by retail stores to maximize sales with the help of floor plans and three-dimensional displays.
Mannequins, wall displays, and window installations all come under types of visual merchandising. The process starts on the outside of the store with attractive window displays. This is used as a technique to entice customers into the store and, in turn, increase business. However, visual merchandising not limited to mannequins or window displays. A retail store can also use wall décor or interactive displays to induce customers’ interest.
Visual merchandising increases the visibility of the brand and also enhances brand loyalty. Today fashion and retail industries are employing the retail merchandising technique on a high scale. It is one of the most popular methods used to engage customers and has seen a high success rate in the past few years.
Marketing techniques have certain elements that make them a successful tactic. Have a look at what makes up for the elements of visual merchandising:
So what refers to visual merchandising? Here’s a list that will tell you all:
The purposes of visual merchandising are quite straightforward and aimed at bringing in profits for the retail store. Other purposes include:
According to Glassdoor, the average entry-level salary offered to a visual merchandiser ranges between €15,700 to €32,000. Visual merchandising as a career has become increasingly popular in the last decade as the profession has become more in demand. Most retail brands rely on visual merchandisers to handle the store’s promotional activities and generate more sales.
With the demand for visual merchandisers rapidly increasing, the education sector is now doing more to offer courses in this growing market. Berlin School of Business and Innovation (BSBI) offers a course in MA in Fashion Retail and Luxury Management. To find out more about the course, click here.