5 Ways MSc Digital Marketing Will Advance Your Career
Digital marketers in the current era need to be fully prepared for further changes in this dynamic field. A career in digital marketing is highly rewarding, and a master’s in digital marketing serves as a great medium to strengthen your prowess in marketing. Along with equipping you with the basics, it also trains you in newer developments happening in the digital marketing landscape.
Ready to unlock new career opportunities? Read on to discover why a digital marketing degree could be your key to success.
What is Digital Marketing?
Digital marketing is a buzzword among creative teams and encompasses a diverse range of marketing strategies, including SEO, social media and paid advertising. It involves using online channels and technologies to promote a brand, product or service to potential customers.
Digital marketing aims to reach and connect an organisation with its target audience through various online channels, driving brand awareness and creating sales and leads.
What is the Scope of Digital Marketing?
As mentioned, digital marketing combines various arms of the marketing field to further its reach and strengthen its online presence. It involves using websites, apps, social media, search engines and other online channels to reach a brand’s target audience.
The scope of digital marketing has increased the effectiveness of core marketing strategies, including the optimisation of content to rank higher in search engines, using social media platforms to strengthen brand awareness and creating effective online advertising campaigns on platforms like Google. Its growing scope also involves emerging technologies like AI and ML, which help personalise campaigns and expand global reach.
The growing scope of digital marketing continues to create new and emerging career paths, adapting to the evolving marketing sector, which demands the latest digital skills.
Advancing your Career with MSc in Digital Marketing
As Forbes perfectly puts it – digital marketing is part science and part skills. Hence, along with enhancing your creative side, it also gives you a good understanding of technical details. A degree in this field will broaden your career prospects as well as shape you on an individual level.
- MSc Digital Marketing Will Push You Out of Your Comfort Zone
Being a digital marketing expert means you are not limited in your job prospects and can expand your horizons, quite literally. Instead of sticking to your comfort zone, you can take your work anywhere. This means you can constantly meet new people, understand new cultures and explore more markets.
Studying this degree will enhance your leadership skills and offer you a newer perspective towards the global market and new trends. Even at work, you will be continuously observing and learning new things. This will lead to holistic growth, which will boost your confidence and make you sharper in your digital marketing career.
- Integrating Theory with Practice
Digital marketing postgraduate programmes at several business schools, such as the Berlin School of Business and Innovation, include real-life case studies. Along with strong theoretical knowledge, students are taught via real-life applications.
For example, instead of simply explaining the core role of SEO, you will be taught how Amazon used SEO to enhance product visibility. How the brand made use of relevant keywords in the product title and employed back-end or hidden keywords to gain traction. This ensures students are prepared to use any theoretical digital marketing concept readily.
- High Demand for Digital Marketers in the Market
A job role that is highly in demand is always appealing. Given the exponential growth in the digital marketing landscape and its tremendous usage, there is a continuous demand for experts in this field.
With a spike in mobile users by 93 million during the 2020 lockdown, it is no surprise that the digital revolution is gaining more traction. In addition to this, a survey by Abode highlights European businesses making a giant leap in providing a personalised customer experience through digital marketing. All this culminates into one thing- higher job prospects in your digital marketing career path.
- You Can Earn a Good Salary
Looking to earn better and get more success? A career in Digital marketing paves the way for that too. Given the importance and demand for digital marketers, it is no surprise that companies are willing to pay a good package to get the best talent on board.
As per Payscale, the average annual salary of a digital marketer in Europe is €33,939. The pay varies as per country and on the total work experience of the candidate. Those in higher roles, such as digital marketing managers, enjoy even better remunerations.
- Career Paths with an MSc in Digital Marketing
An MSc in Digital Marketing opens up a variety of high-paying jobs in digital marketing across industries. As companies increasingly prioritise online strategies, the demand for skilled digital marketers continues to rise. Here are some of the top digital marketing job roles graduates can pursue:
- Digital Marketing Manager – Oversees online marketing campaigns, ensuring brand visibility and audience engagement.
- SEO Specialist – Optimises website content to rank higher in search engine results and drive organic traffic.
- Social Media Strategist – Develops and implements strategies to enhance a brand’s presence on social platforms.
- Content Marketing Manager – Creates compelling content strategies to attract and engage target audiences.
- PPC (Pay-Per-Click) Manager – Manages paid advertising campaigns to generate leads and conversions.
- E-commerce Marketing Manager – Focuses on online sales strategies, optimising user experience and conversion rates.
The digital marketing job prospects for graduates are vast, with opportunities in multinational corporations, startups and even freelance consultancy.
- MSc Digital Marketing will Guide You to Start Your Own Business
If you are looking to be your own boss, then there can be no better career choice than digital marketing. With an in-depth understanding of online tools and platforms, you can easily start and run your own business digitally.
Your knowledge of online marketing will help you understand customer preferences, design the right product and sell it in the market through the correct platform. Moreover, you can be a digital marketing consultant and work with a multitude of clients.
Kickstart Your Digital Marketing Career with BSBI’s MSc Digital Marketing
If this is exactly what you are looking for, then your first step should be to advance your career with digital marketing. Berlin School of Business and Innovation (BSBI) offers an excellent MSc Digital Marketing programme that is designed to give future professionals a practical understanding of the digital marketing industry.
Students who enrol in this programme get to enjoy tremendous industry exposure which includes attending lectures from top industry professionals in Germany and the UK.
Ready to advance your career with digital marketing? Check out our Master’s in Digital Marketing programme and apply now to boost your career!
To learn more about What our students say on the BSBI MSc Digital Marketing course.
