Luca holds different positions with a variety of organisations: at Berlin School of Business and Innovation, he is an educational consultant. Luca holds a position as Reader in Marketing at University of Westminster, London where he manages a programme in entrepreneurship, innovation and enterprise development. Luca’s research interests are in the areas of marketing, entrepreneurship and innovation and the leading conduct of his research focuses on sociological institutionalism. Luca is a Fellow of the Royal Statistical Society (UK), Member of the Chartered Institute of Marketing (UK), Member of the Marketing Science Institute (USA) and Senior Fellow of the Higher Education Academy (UK). Luca is a member of the editorial board of internationally renowned academic journals such as Technological Forecasting and Social Change, Journal of Business Research and International Journal of Innovation Studies. He also holds visiting professor positions at the School of Public Affairs, University of Science at Technology of China and the School of Economics and Management at Tsinghua University. Luca has extensive experience working with students’ start-ups and students-led social enterprises, as well as food and drink SMEs. Luca has covered the role of European Expert as evaluator and rapporteur for the European Commission on Horizon2020 calls related to sustainable and healthy food manufacturing value chains. Luca is also an entrepreneur and successfully runs a company that specialises in business consulting and training.
Areas of Expertise
Entrepreneurship, social innovation, innovation and entrepreneurial ecosystems, marketing capabilities, organizational capabilities, institutional change, radical change, entrepreneurial mindset, segmentation and positioning, business models, SME internationalisation.