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Dr. Gözde Tanrikulu

Lecturer
Dr Gözde Tanrikulu has graduated from Business Administration Doctorate Program in Dokuz Eylül University in 2023. Her doctoral thesis is related to gamification and purchase intention on mindfulness-based mobile application.

Overview

Dr Gözde Tanrikulu is a Lecturer at the Berlin Schools of Business and Innovation, has graduated from Business Administration Doctorate Program in Dokuz Eylül University in 2023. She worked as a gamification and digital marketing consultant for a mindfulness-based mobile application in 2021-2023. Her doctoral thesis is related to gamification and purchase intention on mindfulness-based mobile application. Her academic career has been extensive and varied, including serving as an external lecturer in Economics at the University of Europe for Applied Sciences Berlin between 2022-2023, while also teaching as an Online Marketing Communication external lecturer at HMKW-University of Applied Science for Media, Communication & Management during the same period. Dr Tanrikulu has previously taught courses on Introduction to Marketing & Digital Marketing, Innovation and Change Management Courses in 2022-2023. During the 2021-2022 academic year, she taught courses in Economics, Marketing, Sales, and CRM at the University of Europe for Applied Sciences in Potsdam, Germany. Prior to that, Dr Tanrikulu was a full-time academic staff member at Yaşar University’s Foreign Trade Program from 2019 to 2021.

Her professional background includes working as a Global Purchasing Specialist in Norm Holding, a leading company in automotive industry between 2014 and 2019. During this time, Dr Tanrikulu continued her academic career and teaching courses on Economics, Entrepreneurship and Innovation as a part-time lecturer in Yasar University between 2016-2019. Dr Tanrikulu graduated from Master of Business Administration in 2017 from Yasar University. She performed Master Thesis Research in- Universität Duisburg-Essen in 2016. Her Bachelor’s degree is in International Trade and Finance in 2014. Her primary research interest span a wide range of topics, including Marketing, Innovation, Sales, Customer Relationship Management, Entrepreneurship, Purchasing, Gamification and Economics, making me a well-rounded academic with a wealth of knowledge and experience in these areas.

Areas of expertise

  • Marketing
  • Innovation
  • Sales
  • Customer Relationship Management
  • Entrepreneurship
  • Purchasing
  • Gamification
  • Economics

Research interests

  • Gamification
  • Purchase Intention
  • Customer Experience
  • Quality in Marketing

Publications

  • Tanrikulu, G., & Demirel, B. (2023). Gamification in Mindfulness Mobile Applications: The Effects of Rewards on Purchase Intention. Optimum Journal of Economics and Management Sciences, 10(1), 125-142.
  • Tanrikulu, G., & Demirel, B. (2022). Exploring the Quality Dimensions of Chatbots from the User Perspective: Evidence From the Banking Sector. Contemporary Business and Economic Issues (pp. 27-47). Publisher Name. ISBN: 978-625-8299-95-3.

Conferences, Talks, and Speaking Engagements

  • Duman, S., Tanrikulu, G. & Demirel, B. (2022). Mindfulness Mobile App User Quality Evaluation: Mars Scale Adaptation. Paper presented at the 11th International Conference on Culture and Civilization, February 22-23, 2022, Turkey.
  • Duman, S., Tanrikulu, G. & Demirel, B. (2022). An Exploratory Study on the User Experience of Mindfulness Mobile Applications. Paper presented at the 11th International Conference on Culture and Civilization, February 22-23, 2022, Turkey.
  • Ozdilek, G. & Yarimoglu, E. (2018). The Determinants of Outsourcing Success: A Preliminary Study in the Automotive Subsidiary Industry. In Proceedings of Academics World International Conference. San Diego, USA.

Awards and Honors

  • Highest Ranked Student in bachelor’s degree