Our team

Cecilia Gbatey-Brown

Senior Programme Consultant
Overview Master’s in international business administration, Bachelor of Business administration obtained in Ghana coupled with 6 years of expertise exploring opportunities in direct sales, above the line marketing (ATL), Below the line marketing (BTL) and social media strategy. An adventurous spirit, risk taker and highly driven. Areas of expertise Research Interests Impact of Influencers on

Overview

Master’s in international business administration, Bachelor of Business administration obtained in Ghana coupled with 6 years of expertise exploring opportunities in direct sales, above the line marketing (ATL), Below the line marketing (BTL) and social media strategy.

An adventurous spirit, risk taker and highly driven.

Areas of expertise

  • Consumer profiling
  • Customer acquisition strategy

Research Interests

Impact of Influencers on consumer purchasing decisions.

Courses

  • Marketing and business environment
  • Strategic management and leadership
  • Systems and operation
  • Global marketing management
  • Digital marketing communications