Master in Fashion and Luxury Brand Management
Fashion and luxury brand management is no longer just about aesthetics—it’s about creating timeless identities, delivering exceptional experiences, and driving global influence. As consumers increasingly seek authenticity, sustainability, and exclusivity, the demand for skilled professionals who can navigate the complexities of the fashion and luxury industries has soared. According to industry reports, the global luxury market is projected to reach $1.5 trillion by 2025, with a significant portion driven by younger, digitally-savvy consumers. In Europe and beyond, organisations are seeking talent capable of blending tradition with innovation to craft brands that resonate on a global scale. Studying fashion and luxury brand management at BSBI’s Hamburg campus places students at the heart of this dynamic sector, equipping them to capitalise on expanding career opportunities and become future leaders in fashion and luxury brand management.
Programme Overview
Master the art of fashion and luxury brand management in a globalised world.
In today’s competitive fashion and luxury landscape, brands require professionals who can blend creativity with strategic insight to build and sustain their identities. The Master in Fashion and Luxury Brand Management at BSBI equips you with the expertise to navigate the complexities of the global fashion and luxury industries, blending cutting-edge branding strategies, consumer insights, and sustainable practices to maximise brand success.
This programme is designed for ambitious professionals who want to excel in fashion branding, luxury product development, digital marketing, and retail innovation. With a strong emphasis on practical application, you will work on real-world projects, analyse case studies from leading global brands, and gain valuable insights from industry experts.
Over the duration of this programme, you will:
- Master key areas of fashion and luxury brand management, including brand strategy, consumer behavior, digital marketing, and retail innovation.
- Develop expertise in sustainable fashion practices and learn how to integrate sustainability into brand strategies.
- Engage in hands-on projects and case studies, applying theory to real-world business challenges.
- Expand your career opportunities with access to BSBI’s extensive professional network and industry-driven curriculum.
With a curriculum designed to reflect the latest trends and innovations in fashion and luxury branding, this master’s programme empowers you to become a highly sought-after professional in a competitive, global industry.
Step into the heart of the global fashion and luxury world. This isn’t just a classroom experience – it’s an immersive journey into one of the most dynamic and creative industries on the planet.
Here’s what’s waiting for you:
- Real-World Learning: Work on live case studies, brand projects and simulations that reflect real challenges faced by fashion and luxury giants.
- Global Industry Exposure: Connect with international professionals, attend fashion events and gain insider perspectives from major fashion capitals like Paris, Milan, London and beyond.
- Expert Mentorship & Masterclasses: Learn directly from industry leaders, creative directors and brand strategists who’ve shaped the world’s top luxury labels.
- Multicultural Collaboration: Team up with students from around the world, exchange ideas and gain cross-cultural insights essential for global business success.
- Career-Boosting Networking
This programme is designed for ambitious individuals who are eager to stay ahead in the ever-evolving world of fashion and luxury branding. It is ideal for those who are passionate about exploring cutting-edge branding strategies, crafting innovative brand identities, and leveraging digital tools to optimise brand performance.
Whether you are a branding professional looking to upskill, an entrepreneur aiming to grow your brand in the luxury sector, or a career-changer eager to enter the fashion and luxury industry, this programme will provide you with the expertise and hands-on experience to thrive in today’s brand-driven economy.
Ideal for those seeking to master brand strategy and management, this programme equips students with highly sought-after skills to create impactful, sustainable brands.
Graduates will be prepared for roles such as Brand Strategist, Digital Marketing Manager, Retail Innovation Lead, Product Development Specialist, and Sustainable Branding Consultant, ensuring they have the expertise to lead and innovate in a dynamic, brand-centric world.
Upon arriving in Spain, you have the opportunity to upgrade your Master in Fashion and Luxury Brand Management to a Dual Programme Award with the University of Chichester (UK), provided you meet the entry requirements.
This pathway enables you to graduate with two prestigious qualifications, your Professional Master’s Diploma, awarded by BSBI, and a UK academic degree.
Please note that this option incurs an additional fee of €1,200, payable on top of your Professional Master’s tuition fee.
Accreditations, Memberships and Awards
At BSBI, we are committed to delivering world-class education that aligns with the highest standards of excellence, innovation and inclusivity. This programme is certified by CUALIFICAM, overseen by the Fundación para el Conocimiento Madrimasd, ensuring compliance with the European Higher Education Area (EHEA).
BSBI is also a proud member of AEEN (Asociación Española de Escuelas de Negocios) and the European Union of Private Higher Education (EUPHE), reinforcing our dedication to academic excellence, professional development, and international relevance.
Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.
Top Reasons to Study This Programme
Stay ahead in the competitive world of fashion and luxury branding with a curriculum designed around emerging trends, digital strategies, and sustainable practices. You’ll master brand strategy, digital marketing, and retail innovation to create impactful brand experiences.
Learn from experienced brand professionals, digital strategists, and industry thought leaders who bring real-world expertise into the classroom. Benefit from hands-on projects, live case studies, and opportunities to earn industry-recognised certifications.
Collaborate with peers, faculty, and industry professionals through workshops, internships, and networking opportunities. BSBI’s strong industry connections help you gain invaluable experience and open doors to career opportunities in leading global organisations.
The fashion and luxury branding landscape is evolving rapidly, and skilled professionals are in high demand. This programme equips you with versatile, job-ready skills that make you an attractive candidate for roles such as Brand Manager, Digital Marketing Specialist, and Retail Innovation Lead, ensuring long-term career success.
Take the next step in your leadership journey with BSBI
Discover our key achievements.
87%
of enrolled students successfully graduated within 2 years
43%
of graduates are working on a permanent basis
17
Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs
80%
of our students successfully completed their postgraduate programme
At least 50%
of our faculty members are actively publishing
59%
of graduates were employed, pursuing higher education or running their own business.
Learning Outcomes
Upon successfully completing the Master in Fashion and Luxury Brand Management at BSBI, you will be equipped with the expertise, tools, and strategic mindset to thrive in the fast-paced world of fashion and luxury branding.
ENGAGING AND IMPACTFUL LEARNING OUTCOMES FOR THE MASTER IN FASHION AND LUXURY BRAND MANAGEMENT
- Master Brand Strategy & Innovation
Develop a deep understanding of brand management principles, theories, and cutting-edge digital tools. Learn to apply the latest branding strategies, consumer insights, and sustainable practices to solve real-world challenges with confidence. - Identify Trends & Create Impactful Brand Solutions Gain the ability to analyse market trends, consumer behaviors, and digital disruptions, identifying opportunities to drive brand growth. Translate insights into actionable strategies, adapting brand elements to meet the evolving demands of the fashion and luxury landscape.
- Gain Hands-On Experience & Build Industry Connections
Immerse yourself in real-world fashion and luxury brand environments through internships and live business projects. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in global brand-driven organisations. - Commit to Lifelong Professional Growth
Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of fashion and luxury branding.
Internship Integration
Gain Real-world Experience
A key feature of the Master in Fashion and Luxury Brand Management at BSBI is the mandatory internship, designed to immerse students in the fast-paced world of fashion and luxury branding. This practical experience bridges the gap between academic learning and industry execution, allowing you to apply theoretical concepts to live brand environments.
Whether you’re working on brand strategy, digital marketing campaigns, or retail innovation, the internship enables you to sharpen your skills, gain hands-on experience, and build a network of professional contacts. By the end of the programme, you’ll graduate with the knowledge and confidence to succeed in a dynamic, brand-driven landscape.
Career Progression
Graduates of the Master in Fashion and Luxury Brand Management at BSBI will emerge with the expertise, strategic mindset, and hands-on experience needed to thrive in today’s competitive brand landscape. Whether you aspire to lead brand campaigns, specialise in sustainable branding strategies, or manage luxury retail operations, this programme equips you with the in-demand skills to succeed in diverse industries.
As a BSBI graduate, you’ll also gain exclusive access to our Careers Service, helping you explore global career opportunities with top organisations and innovative startups.
Your qualifications open doors to a wide range of roles, including:
• Luxury Brand Manager – Oversee brand strategy, positioning, and market expansion for high-end brands.
• Digital Marketing Strategist – Develop and execute online campaigns that enhance brand visibility and engagement.
• Sustainable Fashion Consultant – Advise brands on integrating sustainable practices into their operations and marketing.
• Retail Innovation Manager – Lead initiatives that transform the retail experience through technology and design.
• Product Development Manager – Manage the creation and launch of new products that align with brand identity and market demand.
With the right blend of creative vision, strategic insight, and industry knowledge, you’ll be prepared to shape the future of fashion and luxury branding in any sector. Take the next step toward your dream career with BSBI!
Graduate Profile: Your Skills and Expertise
Graduates of the Master in Fashion and Luxury Brand Management programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimise high-impact brand campaigns. With a data-driven and results-oriented approach, they will be prepared to lead brand strategies across various industries.
- Strategic Brand Management: Develop comprehensive brand strategies that align with business goals and consumer expectations.
- Digital Branding & Marketing: Leverage online platforms and tools to enhance brand presence and engagement.
- Sustainable Brand Practices: Implement eco-friendly practices and technologies to reduce environmental impact in branding operations.
- Consumer Behavior Analysis: Utilise data and insights to understand consumer preferences and inform brand decisions.
- Retail & E-Commerce Strategy: Design and manage retail and online experiences that reflect brand values and drive sales.
- Creative Direction & Visual Merchandising: Oversee the aesthetic presentation of products to enhance brand identity and appeal.
- Innovation & Emerging Trends: Stay ahead of industry advancements, including digital transformation and influencer marketing.
Key Programme Information
- Locations: Barcelona and Madrid*
- Certified by CUALIFICAM
- Duration: 18 months
- Mode of Study: Full-time
- Format: On-campus
- Language: English and Spanish
- Intakes**:
- 2025: November
- 2026: October
- Units: 90 ECTs
*From February 2026
**Intakes are subject to change
Fees & Offers
€ 15,000
Save up to 40% on your programme fees*
*Terms and conditions apply.
Programme Structure
All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.
- Marketing & Luxury Brand Management
- Brand Globalisation
- Visual Merchandising and Creative Design
- Digital Marketing
- Sustainable Fashion Branding
- Fashion Business Management
- Entrepreneurship in Fashion
- Innovative Tactics of Fashion E-Tailing: The Application of New Technology and Its Impact on Supply Chain
- Internship
- Dissertation
Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.
- Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
- Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
- Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
- Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
- Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
- Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
- Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
- Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.
BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.
- Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
- Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
- Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
- Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
- Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
- Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
- Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
- Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.
Student Platforms for Enrolled Students
To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.
Canvas
Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.
MyPage Student Portal
The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.
HOW TO APPLY
Entry requirements
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