Digital Marketing Professional Master

Shape the Future of Brands. Lead with Strategy, Data and Creativity. 

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This programme is designed for ambitious individuals who are eager to stay ahead in the ever-evolving world of digital marketing. It is ideal for those who are passionate about exploring cutting-edge digital tools and platforms, crafting innovative marketing strategies, and leveraging data-driven insights to optimize campaign performance. Whether you are a marketing professional looking to upskill, an entrepreneur aiming to grow your brand online, or a career-changer eager to enter the digital space, this programme will provide you with the expertise and hands-on experience to thrive in today’s digital economy. 


Over the duration of this programme, you will: 

Ideal for those seeking to master digital platforms and omnichannel marketing strategies, this programme equips students with highly sought-after skills to create impactful, data-driven campaigns. Graduates will be prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, and Customer Analytics Specialist, ensuring they have the expertise to lead and innovate in a dynamic, digital-first world. 

You can upgrade to a dual diploma for €1,200 and as a one-time offer this fee is waived for November 2025 intake only. Get even more value for less cost.

*In validation process with a top-ranked university

Top Reasons to Study This Programme

Stay ahead in the fast-paced digital world with a curriculum designed around emerging trends, data-driven strategies, and cutting-edge marketing technologies. You’ll master omnichannel marketing, social media management, and performance analytics to create impactful digital campaigns.

Learn from experienced marketing professionals, digital strategists, and industry thought leaders who bring real-world expertise into the classroom. Benefit from hands-on projects, live case studies, and the opportunity to earn industry-recognised certifications such as Google Analytics and HubSpot. 

Collaborate with peers, faculty, and industry professionals through workshops, internships, and networking opportunities. BSBI’s strong industry connections help you gain invaluable experience and open doors to career opportunities in leading global organizations.

The digital marketing landscape is evolving rapidly, and skilled professionals are in high demand. This programme equips you with versatile, job-ready skills that make you an attractive candidate for roles such as Digital Marketing Manager, SEO/SEM Specialist, Content Strategist, and Digital Consultant, ensuring long-term career success.

Elevate Your Digital Marketing Expertise with BSBI 

Discover our key achievements. 

87%

of enrolled students successfully graduated within 2 years

43%

of graduates are working on a permanent basis

17

Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs

80%

of our faculty members have a PhD

At least 50%

of our faculty members are actively publishing

Career Impact

59%

of graduates were employed, pursuing higher education or running their own business.

40%

of graduates found permanent employment within a year from graduation.

20%

of graduates reached the highest salary ranges, with incomes of over €50,000 per year.

*Based on the 2024 Careers Report | Consolidated results from all BSBI campuses

Learning Outcomes

Engaging and Impactful Learning Outcomes for the Digital Marketing Professional Master.

Upon successfully completing the Digital Marketing Professional Master at BSBI, you will be equipped with the expertise, tools, and strategic mindset to thrive in the fast-paced world of digital marketing.

  1. Master Digital Marketing Strategy & Innovation
    Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologies to solve real-world digital marketing challenges with confidence.
  2. Identify Trends & Create Impactful Marketing Solutions
    Gain the ability to analyse market trends, consumer behaviours, and digital disruptions, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.
  3. Gain Hands-On Experience & Build Industry Connections
    Immerse yourself in real-world digital marketing environments through internships and live business projects. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.
  4. Commit to Lifelong Professional Growth
    Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing.

This programme ensures you graduate with the practical expertise, strategic vision, and professional connections to excel in dynamic marketing roles worldwide. 

Internship Integration: Gain Real-world Experience

A key feature of the Digital Marketing Professional Master at BSBI is the mandatory internship, designed to immerse students in the fast-paced world of digital business. This practical experience bridges the gap between academic learning and industry execution, allowing you to apply theoretical concepts to live marketing environments. Whether you’re working on campaign optimisation, content strategy, analytics, or CRM tools, the internship enables you to sharpen your skills, gain hands-on experience, and build a network of professional contacts. By the end of the programme, you’ll graduate with the knowledge and confidence to succeed in a dynamic, data-driven marketing landscape. 

Learn more

*From April 2026

**Intakes are subject to change

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

  • Advanced Digital AI Strategic Marketing Management 
  • Digital Marketing Communications for the AI and Sustainable Era 

  • AI Consumer Behaviour and Digital Marketing analytics 
  • Cross-cultural Management in a fragmented digital world 

  • Project Management and Leadership for Digital Business
  • Global Marketing Management and Digital Business

  • Internship
  • Dissertation

Admissions

The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success. 

Overview of an application process in phases

The applicant submits an application for a Professional Master’s programme.

The Admissions Officer determines whether the applicant qualifies through one of the following:
– Standard academic qualification (Bachelor’s degree or equivalent),
– A combination of academic qualification and professional experience,
– Professional experience alone.

Applicants are asked to submit all relevant supporting documents (see above).

The BSBI Academic Committee reviews each case. An academic interview is conducted as part of the assessment.

05

AP(E)L Form Completion (where applicable)

For applicants assessed by the Academic Team, the AP(E)L form is completed jointly by the Academic Team and Admissions.

06

Final Decision

The Admissions Office informs the applicant of the outcome and updates the student profile accordingly.

Admission confirmation time frame: Our goal is to confirm admission within 48 hours.

Enrolment confirmation time frame: 5 working days.

Admission Requirements

To qualify for admission, applicants must meet one of the following pathways:

  • Hold a Bachelor’s degree or equivalent qualification (including vocational, technical, or continuing education), officially recognised at the same level under the applicable qualifications framework.
  • Have a minimum of 3 years of relevant professional experience in a role requiring Bachelor’s-level competencies (typically managerial or supervisory roles).
  • Have a combination of academic qualifications and professional experience.

Required Documentation Academic Entry

• Bachelor’s degree from a recognised university
• Proof of English proficiency
• Personal statement
• CV
• Reference letters

Required Documentation for Professional Route Entry

1. CV

  • Must be up to date and detail relevant professional experience.

2. Work References (minimum of 2 required)

  • Must confirm at least 3 years of relevant work experience.
  • Clearly state the job title, responsibilities, and employment dates.
  • Must be on official letterhead, signed, and dated within the last 6 months.
  • Must include the referee’s name, job title, and contact details.
  • Referees must hold a senior position.

3. Personal Statement

  • Clearly explain the applicant’s motivation for applying.
  • Demonstrate how their professional experience supports the chosen programme.

4. BSBI Employment Certificate

  • Issued by a company to confirm the individual’s full-time position, duration of employment, and main duties (template is provided).

5. Certificate of Employment History

  • Required from the Social Security system in Spain, or an equivalent document from other countries.
  • Must cover the period during which the competencies and skills to be assessed were developed.
  • Should include all jobs held, the start and end dates of each role, the type of employment, and contributions made to the social security system.

6. Additional Evidence

  • Applicants are encouraged to submit additional supporting documents, such as certificates, training records, micro-credentials, seminar attendance, or documents showcasing professional development, workplace skills, competencies, and academic or educational experience.
  • Each application is assessed individually and is subject to the final decision of the academic team.

For programmes delivered in English

  • A Bachelor’s degree from a recognised university in a predominantly English‑speaking country; or
  • IELTS: minimum overall score of 6.0, with at least 5.5 in each component.

For programmes delivered in Spanish
Exemptions from Spanish‑language proficiency requirements apply to:

Candidates who obtained their undergraduate degree in Spanish from a recognised institution in a Spanish‑speaking country.

Native Spanish speakers;

Candidates who have completed their education in Spanish;

  • Professional Route Only (not eligible for double degree): The certificate does not need to include an official logo or company email address, but it must still be verifiable.
  • Double Degree with UTIU: The certificate must include the official company logo and be issued from a company email address.

Credit recognition is available for:

  1. Professional experience
  2. Credits from other professional master’s programmes with CUALIFICAM certification
  3. Credits from official or accredited university master’s degrees and business schools.

Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.

Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

  • Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
  • Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
  • Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
  • Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
  • Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
  • Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
  • Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
  • Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

  • Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
  • Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
  • Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
  • Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
  • Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
  • Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
  • Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
  • Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.

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