Business Responsibility to Respect Human Rights – Subtopic: The case of Global Sport Governing Bodies

event overview

This session is especially relevant for Master of Digital Marketing students because it shows how digital communication, advocacy, and strategic storytelling can be used to influence public debate and drive social impact. Andreia’s work offers a real-world example of how campaigns are built, how audiences are engaged, and how digital platforms can support cause-based messaging, reputation management, and stakeholder mobilization. It also helps students connect marketing theory with ethical communication, purpose-driven branding, and the role of digital media in shaping policy and behavior for human rights.