Why Germany is the Best Destination for International Business Management Studies

Have you ever considered studying international business management in Germany?

Boasting a diverse business landscape, a booming economy and an industry that reflects the country’s values of professionalism, efficiency and fairness, Germany is a popular destination for students pursuing an international business management programme. 

Germany is known worldwide as a great place to study, with over 450,000 international students currently pursuing higher education in the country. Offering a student-friendly destination and a dynamic global business hub, Germany continues to attract business students every year.

So, why study international business in Germany?

What is international business management?

Before we explore why international business management programmes are popular across Germany, it is important to know what to expect from an international business management course in Germany.

The degree is usually delivered as a three or four-year undergraduate programme with the option of an international route and foundation year to broaden your knowledge of international business and global management techniques.

The programme aims to equip students with the practical skills, entrepreneurial attributes and creativity to lead global business change. Covering a broad range of business fields from finance to hospitality, an international business management programme in Germany provides students with specialist knowledge to enhance their career prospects in global business.

Five reasons to study international business management in Germany

From career advancement to strong industry connections, professionals pursue international business management in Germany for many reasons.

Here are the top five reasons to study international business management in Germany:

  • Global reputation for academic excellence

Germany is known around the world for its high standard of higher education and is home to some of the best business schools worldwide. This reputation attracts thousands of international students every year who seek a high-quality degree taught by experienced faculty and valued by employers globally.

Germany’s reputation as a global business hub is also a key reason why so many professionals look to pursue a career in Germany after studying international business management. The country’s central European location and advanced infrastructure make Germany an ideal place for global businesses. This provides employment and career advancement opportunities for those studying international business management in Germany.

  • Exposure to Germany’s strong economy

Germany’s booming business industry plays a central role in the country’s economy. International business management students in Germany can benefit from the country’s strong economy in many ways, including increased job opportunities for graduates and Germany’s commitment to research and innovation.

Germany’s strong economy allows students from around the world to come to the country with long-term ambitions to study and build a successful career after they graduate.

  • Dynamic industry connections

With Germany being home to some of the world’s leading companies, including Volkswagen, Adidas and Siemens, studying international business management in Germany offers students rich industry connections with global companies.

Germany also has a thriving start-up ecosystem, providing entrepreneurs and small businesses the perfect environment to launch their business ideas. Supported by government funding and an academic structure that encourages entrepreneurship, many professionals head to the digital tech hub of Berlin or the logistics capital of Hamburg. This makes Germany a great place to pursue an international business management programme.

  • Emphasis on practical application

International business management in Germany offers a programme designed to give students real-world industry experience with a curriculum focused on practical application. While analysing the global business landscape, students will learn about theories and business strategies through case studies and can apply theory to practice throughout the programme.

International business management programmes also offer opportunities to enhance career prospects through placements and international studies. Students can take advantage of these opportunities to apply theory and build industry connections.

  • Diverse business landscape offering broad global business perspectives

Studying international business management in Germany gives students exposure to a diverse business landscape and workforce. Due to the globalisation of the business industry, students in Germany can grow their network and build connections with professionals from around the world.

Students can tap into the experience of industry professionals and gain insight into their global business perspectives through industry events, guest speakers and presentations during an international business management programme. Students also have the opportunity to explore a wide range of global business perspectives by studying abroad during the programme.  

Study international business management in Germany

If an international business management degree in Germany sounds like the one for you, find a programme tailored to your career goals today.

The Berlin School of Business and Innovation (BSBI) offers a three or four-year BSc (Hons) International Business and Management programme delivered in Berlin or Paris. Taught 100% on campus, this programme offers five pathways, from strategic leadership to digital marketing and social media.

Pursue this innovative programme today and discover emerging business trends and challenges in Germany. Find out more here.


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