MA in Fashion and Luxury Brand Management

IN Hamburg


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KEY FACTS

PROGRAMME OVERVIEW

The MA in Fashion and Luxury Brand Management is an innovative programme addressing the emerging trends and challenges in business and management, designed to shape new global business leaders.

This programme is structured to develop graduates capable of meeting the demands of today’s fashion and luxury industries. MA in Fashion and Luxury Brand Management programme is designed to help you learn strategic management, global luxury branding, and sustainable practices.

This programme will help you build a successful career in the innovative fashion and luxury brand sectors, showing you how to build a business that can inspire customer loyalty in a market which is constantly reinventing itself.

The first semester introduces vital theoretical principles, whilst the second semester focuses on how these theories work in practice and the situations where they can be applied. In the third semester, you will produce a dissertation and look at the applications of new technologies. The degree will prepare you for variety of managerial job roles such as fashion management, luxury product development and marketing, fashion branding and management and other allied areas.

WHO IS THIS PROGRAMME FOR

UNINETTUNO features a diverse and inclusive student body, welcoming attendees from all over the world and from various backgrounds. Many students in this programme from a professional backgrounds in fashion management, as well as related fields such as fashion branding, product management and retail logistics. The programme open to anyone who meets the minimum eligibility criteria and aspires a career in fashion and luxury brand management.

In addition, BSBI’s blended study mode allow you to fit the programme around your schedule, including work and family responsibilities.


European Credit Transfer and Accumulation System (ECTS)

You will earn an Italian master’s degree with 90 European University Credits (ECTS).
90 ECTS: 18 month duration – Location: Hamburg, Germany
This system facilitates student mobility within the EU enabling credits transfer between higher education institutions.

WHAT WILL THE STUDENT EXPERIENCE?

The MA Fashion and Luxury Brand Management programme covers essential concepts of fashion management and luxury product management including operations and management.

You will gain practical insights into the application of different concepts and theories related to marketing, branding, logistics, sustainability, innovation and technology management in the luxury product management sectors.

You will develop problem-solving and decision-making skills, which are essential for successful management in the fashion and luxury brand management industry.
In the last term, you will carry out research and prepare a dissertation on a relevant topic of your choice. All students will have the option to learn German.

WHY STUDY THIS PROGRAMME?

The MA in Fashion and Luxury Brand Management is designed to provide the necessary knowledge and expertise to managers and leaders in the fashion, luxury goods industries.

Students will earn a distinctive and specialised degree that will let them work internationally, in a wide range of roles in the industries linked to the fashion and luxury product value chain.

You will also join an international community of students, fashion and luxury brand management professionals and experts around the world offering you the opportunity to open new horizons in your selected industry or sector.

ADMISSION REQUIREMENTS

Academic Profile

  • Min age: 21
  • A three-year bachelor’s degree from a recognised institution in a related discipline.
  • Applicants with equivalent qualifications such as a Higher National Diploma (HND) or vocational education are also encouraged to apply. Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.

English Proficiency

  •   IELTS: 6.0 overall . TOEFL IBT: Overall, 80 (Listening 17, Reading 18, Speaking 20, Writing 17). Pearson Test of English (PTE): 50. Duolingo English Test: 95+.

Required Documents

Online Application

  • You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

Living in Hamburg

  • Learn all about what Hamburg has to offer as an international study destination by clicking here.

Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.

Bring a Friend and save €500!

If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a shared room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.

Terms and conditions apply

CAREER PROGRESSION

BSBI’s industry focused environment provides the ideal support to our students in their personal and professional development. Upon successful completion of the MA Fashion and Luxury Brand Management programme, graduates can pursue careers as:

  • Luxury Brand Managers
  • Sustainable Fashion Strategists
  • Work in prestigious global fashion houses and luxury brand chains
  • Launch and manage your own luxury brand ventures

BSBI’s dedicated Careers Service helps fashion and luxury brand management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.

Visit the Careers Service website.

LEARNING OUTCOMES

The MA Fashion & Luxury Brand Management programme aims to enable students to:

Luxury Brand Management Expertise

Students will gain systematic and in-depth knowledge of luxury brand management within the fashion industry. They will explore the principles, challenges, and opportunities associated with managing luxury brands in a highly competitive and evolving global market.

Strategic Leadership and Innovation

The programme develops the strategic thinking and leadership skills required for senior management roles. Students will learn to demonstrate originality and innovation in the development, positioning, and management of luxury fashion brands and organisations.

Ethical and Responsible Management

Students will understand the importance of ethical decision-making and responsible business practices within fashion and luxury brand management. They will explore how sustainability, social responsibility, and ethical considerations influence brand reputation and long-term success.

Professional and Entrepreneurial Skills

Graduates will develop the ability to plan, design, and execute projects both independently and collaboratively. The programme also enhances communication, teamwork, project management, entrepreneurship, and lifelong learning skills, preparing students for successful careers in the luxury fashion sector.

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

overall student satisfaction

feel BSBI provides a diverse and inclusive environment

satisfaction with career services

would recommend BSBI

satisfaction with enrolment support

students secured jobs or internships in 2025

Apply for your enrolment today and secure your place at BSBI.

Speak with an expert and plan your academic future at BSBI.

STUDENT VOICES

Discover what international students have to say about their first days at BSBI!

TESTIMONIALS

  • "BSBI moved me closer to where I want to be — and gave me a completely new perspective on global business."
    Audrey JohnstoneGlobal MBA
  • "BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
    Matteo LuccheseMSc Digital Marketing Matteo L, MSc. Digital Marketing
  • "BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
    Aida Al Masri​BSc (Hons) International Business and Management​Aida Al Masri, BSc (Hons) International Business and Management
  • "BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
    Victor MadunemeDoctorate in Business Administration (DBA)Victor M, DBA
  • "BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
    Adarsh AgarwalMA Tourism, Hospitality and Event ManagementAdarsh A., MA Tourism, Hospitality & Event management
  • "BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
    Aya ShawkyMSc International Health ManagementAya S., MSc. International Health Management
  • "I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
    Vibin BalachandranGlobal MBA

Contact Admissions Team →

FAQs

BSBI offers an 18-month MA Fashion and Luxury Management programme designed to address emerging trends and challenges in the evolving fashion industry. This innovative programme provides an overview of strategic management, global luxury branding and sustainable practices in the fashion industry while introducing learners to core fashion management principles.

The programme’s comprehensive curriculum, with modules ranging from Brand Globalisation and Digital marketing to Fashion Business Management and Entrepreneurship in Fashion, equips students with the skills and specialist knowledge to lead change in the fashion industry and pursue senior roles at global brands.

BSBI’s master’s in fashion and luxury brand management programme prepares students for diverse managerial roles across retail management, luxury product development and marketing and fashion branding. Upon graduation, professionals can pursue various positions at leading brands, including Luxury Brand Manager, Digital Marketing Expert and Sustainable Fashion Strategist.

Applying for the MA in Fashion and Luxury Brand Management programme at BSBI is easy. Create an account to apply here.

Pursuing an MA in Fashion and Luxury Brand Management programme in Germany provides a platform for professionals to launch successful careers in global fashion and luxury. Germany’s dynamic fashion industry and reputation for business education offer professionals the perfect environment to develop essential skills and knowledge across sustainability, innovation and management to access the global fashion market.