BSBI Hosts Guest Speaker Event
On Monday 5 April, Berlin School of Business & Innovation held a guest speaker event with Mr Jean-Pierre Lerallu, Director of Les Airelles Courchevel, one of the world’s most exclusive hotel groups. The event was organised and hosted by Professor Anastasia Kiritsi, Lecturer at BSBI, for students studying the UCA Master’s in Hospitality and Tourism degree programme.
During the event, Jean-Pierre shared his insights about famous winter holiday destinations as well as his marketing strategy that led him to expand in Versailles Paris, St Moritz and Venice.
The students greatly enjoyed learning from the best in the business and with an overall guest retention rate of 51%.
