BSBI Hosts Guest Speaker Event

On Monday 5 April, Berlin School of Business & Innovation held a guest speaker event with Mr Jean-Pierre Lerallu, Director of Les Airelles Courchevel, one of the world’s most exclusive hotel groups. The event was organised and hosted by Professor Anastasia Kiritsi, Lecturer at BSBI, for students studying the UCA Master’s in Hospitality and Tourism degree programme.

During the event, Jean-Pierre shared his insights about famous winter holiday destinations as well as his marketing strategy that led him to expand in Versailles Paris, St Moritz and Venice.

The students greatly enjoyed learning from the best in the business and with an overall guest retention rate of 51%.

Related News

BSBI announces students selected as volunteers for ICP 2024

Learn more about four BSBI students selected as volunteers for the 33rd International Congress of Psychology (ICP) 2024 in Prague. From July 21-26, 2024, the congress will gather scholars, researchers, and students to exchange innovative research and methods, fostering global collaboration.
Read More