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Overview

As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career whilst introducing you to the flourishing German and EU business world. Thus, in this course you will gain the practical knowledge and understanding needed for success in the tourism, hospitality and event management industry. Each module is designed to transform your approach by covering the latest trends and practical techniques of management, including business strategy, strategic marketing, project management and cross-culture leadership.

Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the MA Tourism, Hospitality and Event Management programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020.

Secure your place for this programme by applying today for 2021 intakes - Find out how to apply here.

What will you experience?

Throughout the MA Tourism, Hospitality and Event Management programme, you’ll cover essential concepts of management, including business strategy, operations management, project management and cross-cultural leadership. You’ll also learn how to apply management and business concepts to the tourism, hospitality and event industries. As such, you’ll study business theories and their real-world application.

By the time you graduate, you’ll have developed problem-solving and decision-making skills, both of which are vital for successful management in the sectors.

In your final term, you’ll showcase your newly learned skills by carrying out research and preparing a dissertation on a relevant topic of your choice.

All students have the option to learn the German language.

Why study this programme?

At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you to build your current knowledge and explore the latest trends related to tourism and hospitality while developing your own concepts of event management.

Who should take this programme?

Our college attracts candidates with the vision of becoming a future business leader on the global stage. Thus, proactive and ambitious candidates who are motivated to acquire the practical skills needed for managing the tourism, hospitality and events sector are ideal candidates for this 18-month degree programme.

Course Price

International Students Price: €12,000

EU Students Price: €8,000


The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This 18-month MA Tourism, Hospitality and Event Management programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing planning, strategic approaches in tourism and hospitality business, operational management, cross-cultural management, event management and entrepreneurship. Students will also attend modules on academic research methods, and you will study the German language alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

Modules
  • Tourism and Hospitality Business Strategy
  • Strategic Approach in Marketing Planning for Hospitality 
  • Hospitality Operations Management
  • Event Management 
  • Cross Cultural Management
  • International Project Management
  • Entrepreneurship in Tourism and Events
  • Business Decision Making for the Hospitality Industry (blended)
  • Study Methods
  • German Language Studies
  • Research Methodology 

Learning Outcomes

Graduates will be able to:

  • Demonstrate originality and creativity in the application of a coherent and detailed knowledge of business principles and their operation in the areas of tourism, hospitality, and event management

  • Evaluate arguments, concepts and data to make judgements, and to frame appropriate questions to development and suggest solutions
  • Apply professional standards in design, presentation, and writing to clearly communicate your ideas to both specialist and non-specialist audiences

Download Factsheet >>

Career Progression

After completing the MA Tourism, Hospitality and Event Management, you will be able to apply for a range of managerial roles in relevant organisations around the world. 

  • Delivery: On campus
  • Duration: 18 months
  • Intakes 2020: November
  • Intakes 2021: February| May | October
  • Campus: Berlin, Germany
  • Degree awarded by University for the Creative Arts
  • Price: €12,000 (international students)| €8,000 (EU students)

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Minimum age: 21

Academic qualifications: Strong undergraduate degree from a recognised university. If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience. 

English language requirements: IELTS – minimum score of 6.0 (minimum 5.5 in each component) or PTE – minimum score of 50 or equivalent. 

English proficiency requirements can be waived for:Native English speakers, applicants who completed their education in English (such as a high school diploma or IB) or applicants who completed their undergraduate degree in English in an English-speaking country.

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here
  2. Select the programme and intake you want to apply for
  3. Complete all sections of the online application
  4. Submit online application
  5. Our Admissions Team will liaise with you with regards to next steps