Our team - BSBI

Our team

Overview

Dr. Lluís Feliu i Roe is an expert in business communication and marketing. He is the founder and CEO of the communication and public relations agency Edeon (www.edeon.net), established in 2010, with offices in Sant Cugat del Vallès and Girona. Dr. Feliu is an active member of Catalonia’s business community, serving as a partner in Sant Cugat Empresarial and as a board member of AIJEC (Association of Young Entrepreneurs of Catalonia), where he currently holds the position of General Secretary.

Areas of expertise

  • Communication
  • Social media
  • Content marketing

Awards and Honours

  • Distinction Award in Public Affairs, Communicator Awards 2025

Publications

  • Use of Social Networking Sites and Instant Messaging Applications for University-Related Work and Studying
  • Semantic Fields to Improve Business: The Hotels Case
  • Bases Educativas de los Planes de Estudios del Grado de Publicidad y Relaciones Públicas en Cataluña
  • Tourism and Branded Content: A Multisectorial Comparison About Brand Fan Pages on Facebook
  • Sentiment Analysis as a Qualitative Methodology to Analyze Social Media: Study Case of Tourism
  • Evaluation of Voice Through Digital Media: Impact on Education and Performances
  • Learning Advertising and Public Relations: A Methodological Case Study in Catalonia
  • Análisis Cualitativo sobre el Periodismo Digital Especializado en Moda

Books

  • Tarannà emprenedor, Ed. Publicalis, Grup Profit. ISBN: 9788412283495, Barcelona, 2023
  • Enterprising Spirit, Ed. Publicalis, Profit Group. ISBN: 9788412851243, Barcelona, 2025