Master in Tourism, Hospitality and Event Management

Key Facts Programme Structure Admission Requirements Academic Partner How to Apply

GRADUATES HIRED BY GLOBAL LEADERS

We collaborate with numerous well-known companies to offer professional internships.

Programmes Certified By Cualificam

CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.

Academic Partner Of The University of Chichester

Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..

Award-Winning Institution

Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.

KEY FACTS

LOCATIONS

Madrid*

DURATION

18 Months

STUDY OPTIONS

Professional Master

(BSBI)

PRICE**

15,000

FORMAT

On-campus

CERTIFIED BY

Cualificam

Dual Programme Award

(BSBI & Chichester University)

UNITS

90 ECTs

MODE OF STUDY

Full-time

LANGUAGE

English

INTAKES*

Coming soon

* Intakes are subject to change 

** see all pricing and fees in our fees page

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PROGRAMME OVERVIEW

In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures. 

Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector. 

WHO IS THIS PROGRAMME FOR

This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality and event management. Whether you are already working in the field and looking to advance or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive. 

You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel or large-scale event production. With a focus on customer engagement, cultural awareness and global trends, the programme opens doors to an exciting, future-proof career. 

WHAT YOU’LL GAIN FROM THIS PROGRAMME

• During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry. 

YOUR LEARNING JOURNEY

Over the duration of this programme, you will: 

  • Master the principles of tourism management, hospitality operations, and event design in a global context. 
  • Explore destination branding, customer experience, and service innovation in a competitive marketplace. 
  • Gain practical insights through real-world case studies, live projects, and industry guest lectures. 
  • Build professional connections and enhance your employability through BSBI’s industry network and career services. 

With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field. 

REASONS TO STUDY AT BSBI Spain

01

An internship built into your programme

We offer paid internships included within the programme, ensuring valuable professional experience with financial support.

02

A dual qualification with top-ranked UK recognition

On top of your professional Diploma awarded by BSBI, accredited by Cualificam, students can obtain an academic degree awarded by Chichester University

03

Dedicated career centre

CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.

04

Full Relocation Support

We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.

Program structure

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

Term 1

  • Tourism and Hospitality Business Strategy  
  • Strategic Approach in Marketing Planning for Hospitality   

Term 2

  • Consumer Behaviour 
  • Hospitality Operations Management     

Term 3

  • Event Management  
  • Cross Cultural Management  
  • Business Decision Making for the Hospitality Industry   

Term 4

  • Internship
  • Dissertation

Commitment

to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

ADMISSION REQUIREMENTS

Academic Profile

  • Min age: 21
  • Undergraduate degree or equivalent
  • 3+ years work experience (if no degree)*

    *Students applying for the dual programme award with the university of Chichester can must have an undergraduate degree

English Proficiency

  • IELTS 6.0 (no band less than 5.5)
  • Waived for native speakers
  • MOI letter accepted

Required Documents

  • Application form
  • High school & bachelor’s degree
  • CV & Passport copy
Apply now

Enhance your Professional Master’s with a dual programme award

Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.  

This pathway gives you the opportunity to graduate with:

  • Professional Master’s (from BSBI)
  • UK Academic Degree awarded by the University of Chichester 

* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods. 

Internship integration

A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution. 

This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.

Career progression

Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight. 

With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries. 

key competencies and skills

  • Global tourism management, travel tech & AI in tourism 
  • Strategic hospitality planning 
  • Event design and execution 
  • Service quality and customer experience 
  • Budgeting, forecasting and logistics 
  • Cultural awareness and international communication 
  • Crisis and risk management 
  • Innovation in hospitality and travel 
  • Sustainability in tourism and events 

learning outcomes

Upon successful completion of the Master in Tourism, Hospitality and Event Management at BSBI, you will: 

Lead with strategic insight in experience-driven sectors 

Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries. 

Design memorable guest and delegate experiences 

Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity. 

Manage operational complexity with confidence 

Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership. 

Drive innovation and embrace sustainability 

Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way. 

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

87%

overall student satisfaction

88%

feel BSBI provides a diverse and inclusive environment

90%+

satisfaction with career services

84%

would recommend BSBI

96%

satisfaction with enrolment support

400+

students secured jobs or internships in 2025

Our campuses

Study in two of Europe’s most dynamic business hubs.

BSBI Barcelona Campus

Our Barcelona campus offers programmes that reflect the city’s strengths in entrepreneurship, design and global trade, giving you access to a dynamic professional landscape.
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BSBI Madrid Campus

Our new Madrid campus places you in one of Europe’s most important business and financial hubs — right next to Nuevos Ministerios station, a central location with fast connections across the city.
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how to apply

Application Process

Apply to BSBI Spain programmes easily: check requirements, submit documents online, and track your application step by step.

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Entry Requirements

Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.

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Important Dates

Check out the upcoming important dates for Madrid and Barcelona — stay informed and don’t miss out!

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Next steps

Apply for your enrolment today and secure your place at BSBI.

Apply Now

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Student voices

Discover what international students have to say about their first days at BSBI!

TESTIMONIALS

  • "I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
    Audrey JohnstoneGlobal MBA

    ⭐⭐⭐⭐⭐

  • "BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
    Matteo LuccheseMSc Digital Marketing 

    ⭐⭐⭐⭐⭐

  • "BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
    Aida Al Masri​BSc (Hons) International Business and Management​

    ⭐⭐⭐⭐⭐

  • "BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
    Victor MadunemeDoctorate in Business Administration (DBA)

    ⭐⭐⭐⭐⭐

  • "BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
    Adarsh AgarwalMA Tourism, Hospitality and Event Management

    ⭐⭐⭐⭐⭐

  • "BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
    Aya ShawkyMSc International Health Management

    ⭐⭐⭐⭐⭐

  • "I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
    Vibin BalachandranGlobal MBA

    ⭐⭐⭐⭐⭐

Frequently asked questions

Everything you need to know about the program,
admissions, and student life in Spain.

Contact Admissions Team →

The programme is delivered on-campus in Madrid giving students exposure to major European business hubs and international market environments.

Graduates can work as Hotel or Resort Manager, Destination Marketing Specialist, International Event Manager, Travel Consultant, Guest Experience Manager, or Tourism Development Officer in global tourism and hospitality environments.

Students may intern with hotels and resorts, tourism boards, event agencies, destination marketing organisations, travel companies, hospitality groups, and international tourism businesses depending on their profile and career interests.

Yes. It includes a mandatory internship in the final term (Term 4). This internship is part of the curriculum and is designed to give students real-world business experience while earning academic credit.

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