RNCP L7 (PPA) + Master in Tourism, Hospitality and Event Management (BSBI)
The Booming Global Tourism and Hospitality Industry
The tourism, hospitality, and event management industries are expanding rapidly across the globe. With rising incomes, a growing middle class, and a strong appetite for unique travel and cultural experiences, there has never been a better time to build a career in these fields.
In 2023, the global travel and tourism industry generated over $9.5 trillion, nearly reaching pre-pandemic levels, according to the World Travel & Tourism Council (WTTC). By studying in this dynamic sector, you’ll gain the skills and knowledge to thrive in a vibrant, fast-growing global industry.
Through our partnership with PPA Business School, BSBI offers a unique academic pathway in Paris that combines international learning with strong French recognition.
This RNCP L7 (PPA) + Master in Tourism, Hospitality and Event Management (BSBI) programme allows students to earn qualifications delivered by PPA Business School and BSBI, ensuring both global relevance and alignment with the French professional framework (RNCP).
Studying in Paris offers students firsthand access to European companies, diverse teams, and industry experts, helping them learn real business practices, global markets, and leadership styles through practical experience.
Programme Overview
In a world where memorable experiences shape brands and destinations, the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Tourism, Hospitality and Event Management (BSBI) prepares you to become a dynamic leader in one of the world’s most exciting industries. The programme gives you the knowledge, practical skills, and global perspective needed to create, manage, and enhance experiences that bring people and cultures together.
Designed for ambitious professionals aiming to thrive in experience-driven industries, the programme combines strategic business education with hands-on learning. You’ll study global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination, while also building essential leadership, communication, and innovation skills for success in the sector.
Over the duration of this programme, you will:
- Master the principles of tourism management, hospitality operations, and event design in a global context.
- Explore destination branding, customer experience, and service innovation in a competitive marketplace.
Build professional connections and enhance your employability through BSBI’s industry network and career services.
Gain practical insights through real-world case studies, live projects, and industry guest lectures.
This programme is perfect for those passionate about creating memorable experiences and shaping the future of global travel, hospitality, and events. Whether you’re advancing in the industry or switching careers, you’ll gain the strategic knowledge and international perspective needed to succeed.
Develop the skills to take on leadership roles and specialise in areas like luxury hospitality, sustainable tourism, experiential travel, or large-scale event management. With a focus on customer engagement, cultural awareness, and global trends, this programme prepares you for an exciting, future-ready career.
During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry.
Choose to enhance your Professional Master’s with an optional ACademic degree
Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.
This pathway gives you the opportunity to graduate with :
- RNCP Level 7 title from PPA
- Professional Master’s from BSBI
- option : UK academic degree awarded by the University of Chichester
* Eligibility requirements apply for entry into the UK academic degree option. An additional upgrade fee of 1.200€ is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.
Accreditations, Memberships and Awards
PPA Business School, ranked France’s No.1 work-study business school, is part of the GES Network. With OPQF and ACBSP accreditations and membership in AACSB International, PPA blends academic excellence with practical professional pathways in Paris.
At BSBI, we are dedicated to providing a world-class education that meets the highest standards of excellence, innovation, and inclusivity. The Master in Tourism, Hospitality and Event Management (BSBI) is certified by CUALIFICAM and overseen by the Fundación para el Conocimiento Madrimasd, ensuring full compliance with the European Higher Education Area (EHEA).
BSBI is also a proud member of the Asociación Española de Escuelas de Negocios (AEEN) and the European Union of Private Higher Education (EUPHE), demonstrating our ongoing commitment to academic quality, professional development, and international relevance.
Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.
Top Reasons to Study This Programme
Gain valuable insights from lecturers and guest speakers with extensive experience in international hospitality, tourism, and event management. Apply your learning through real-world case studies and industry scenarios.
Join a diverse community of over 7,000 students and 4,000 alumni representing 114 nationalities, giving you opportunities to collaborate and build international connections.
Tourism and hospitality are among the world’s fastest-growing and most resilient sectors. This programme equips you with the strategic knowledge and practical skills to pursue rewarding roles in organisations worldwide.
Take part in hands-on projects, simulations, and internships, ensuring your knowledge is applied in practice and ready to make an immediate impact.
Take the next step in your leadership journey with BSBI
Transform your career with the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Tourism, Hospitality and Event Management (BSBI) . Discover our key achievements.
87%
of enrolled students successfully graduated within 2 years
43%
of graduates are working on a permanent basis
17
Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs
80%
of our students successfully completed their postgraduate programme
At least 50%
of our faculty members are actively publishing
59%
of graduates were employed, pursuing higher education or running their own business.
Learning Outcomes
Upon successful completion of the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Tourism, Hospitality and Event Management (BSBI), you will:
- Lead with strategic insight in experience-driven sectors
Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries. - Design memorable guest and delegate experiences
Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity. - Manage operational complexity with confidence
Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership. - Drive innovation and embrace sustainability Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way.
mandatory Internship
Gain Real-world Experience
When you complete the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Tourism, Hospitality and Event Management (BSBI), you’ll have the chance to do an internship with PPA Business School. This is your opportunity to earn the RNCP titre L7, which recognises your skills according to French professional standards.
You’ll work in real business environments—whether with a multinational hospitality group, an innovative event management startup, or a destination marketing organisation. Alongside experienced professionals, you’ll take on meaningful projects, solve operational challenges, and contribute to strategic initiatives.
This hands-on experience allows you to:
Demonstrate your value to future employers with concrete achievements
Apply theoretical concepts to live business scenarios
Build confidence in high-pressure, client-facing environments
Develop a professional network across the tourism and hospitality sectors
Career Progression
Career Progression: Your Path to Executive Success
Graduates of the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Tourism, Hospitality and Event Management (BSBI) will be equipped to thrive in dynamic, international environments across the experience economy. You will be prepared to manage and lead across tourism boards, luxury hotels, global events, destination marketing organisations and hospitality start-ups.
The global events industry alone is projected to grow at a 13.48% CAGR, reaching over $1.5 trillion by 2028. This robust expansion highlights the sector’s resilience and increasing demand for skilled professionals to lead innovation and manage sustainable growth.
As a BSBI graduate, you’ll also gain exclusive access to our Careers Service, helping you explore global career opportunities with top organizations and innovative startups.
This programme open doors to a wide range of roles, including:
- Hotel or Resort Manager
- Destination Marketing Specialist
- International Event Manager
- Travel and Experience Consultant
- Conference and Exhibition Director
- Guest Experience Manager
- Tourism Development Officer
With a global perspective and an in-depth understanding of service excellence, BSBI graduates stand out as adaptable, service-focused leaders ready to make an impact.
Graduate Profile: Your Skills and Expertise
Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight.
- Global tourism management, travel tech & AI in tourism
- Strategic hospitality planning
- Event design and execution
- Service quality and customer experience
- Budgeting, forecasting and logistics
- Cultural awareness and international communication
- Crisis and risk management
- Innovation in hospitality and travel
- Sustainability in tourism and events
Key Programme Information
- Locations: Paris
- RNCP awarded by PPA Business school
- Master in Digital Marketing awarded by BSBI
- Duration: 24 months
- Mode of Study: Full-time
- Format: On-campus
- Language: English
- Intakes:
- 2026: July, November
- Units: 90 ECTS
Fees & Offers
€ 15,000
Save up to 40% on your programme fees*
*Terms and conditions apply.
Programme Structure
All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.
- Tourism and Hospitality Business Strategy
- Strategic Approach in Marketing Planning for Hospitality
- Consumer Behaviour
- Hospitality Operations Management
- Event Management
- Cross Cultural Management
- Business Decision Making for the Hospitality Industry
- Dissertation
- Internship
Admissions
The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success.
OVERVIEW OF AN APPLICATION PROCESS IN PHASES
01
Application Submission
02
Recording the application
03
Notification of decision / requesting missing information
04
Submission of requested outstanding information
05
Offer Letter & Study Agreement
06
Offer Acceptance by Applicant
07
Acceptance Letter & Visa Supporting Documents
08
Enrolment and Induction
Admission confirmation time frame: Our goal is to confirm admission within 48 hours.
Enrolment confirmation time frame: 5 working days.
Entry Requirements
Documents Required
- Degree certificate and transcript
- Proof of English proficiency
- Curriculum Vitae (CV)
- Personal statement
- Reference letter(s)
Applicants are required to complete a suitability interview with a member of the Admissions Team.
Applicants applying via the professional experience route are subject to individual academic assessment and approval.
Language Proficiency
Applicants must demonstrate English language proficiency through one of the following:
- A Bachelor’s degree completed at a recognised university in a predominantly English-speaking country.
- A minimum English language proficiency of B2 level is required (e.g., IELTS 6.0 overall with at least 5.5 in each component; TOEFL iBT 80; PTE Academic 56; or equivalent).
Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.
- Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
- Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
- Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
- Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
- Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
- Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
- Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
- Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.
BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.
- Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
- Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
- Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
- Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
- Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
- Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
- Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
- Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.
MyPage Student Portal
The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.
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TESTIMONIALS
"I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
"BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
"BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
"BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
"BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
"BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
"I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
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FAQ's
Optional UK Academic Degree Upgrade: You have the opportunity to upgrade your qualification to include a UK academic degree awarded by the University of Chichester, a prestigious UK institution ranked in the Top 30 (Guardian University Guide 2026) with over 130 years of academic heritage. With this upgrade, you will graduate with three recognised qualifications: a Professional Master's diploma from BSBI, an RNCP Level 7 diploma from PPA, and a UK academic degree from the University of Chichester. This triple qualification offers maximum international recognition and mobility. The upgrade requires meeting eligibility requirements for the academic route (bachelor's degree or equivalent) and an additional fee of €1,200 on top of the Professional Master's tuition fee. The UK degree component is delivered through additional blended learning modules.
What this means for your CV: With the core qualification (Professional Master's + RNCP), your CV shows both professional expertise (BSBI diploma) and state-validated operational experience (RNCP certification). If you choose the UK degree upgrade, you add a third layer of academic credibility from a top-ranked British university, making you competitive for roles in the UK, English speaking countries, and organisations that specifically value UK academic credentials. This combination positions you as both a strategic thinker (academic credentials) and an operational expert (RNCP certification), exactly what luxury hotels, international event agencies, and global tourism organisations seek in management candidates.