RNCP L7 (PPA) + Master in Tourism, Hospitality and Event Management (BSBI)
iN PARIS
GRADUATES HIRED BY GLOBAL LEADERS
We collaborate with numerous well-known companies to offer professional internships.
PROGRAMMES CERTIFIED RNCP LEVEL 7
The RNCP (Répertoire National des Certifications Professionnelles) Level 7 is France’s national framework for professional qualifications, equivalent to a Master’s degree and recognised across the European Higher Education Area (EHEA).
Programmes Certified By Cualificam
CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.
Academic Partner Of The University of Chichester
Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..
Award-Winning Institution
Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.
KEY FACTS
LOCATIONS
Paris
DURATION
18 Months
STUDY OPTIONS
Professional Master
RCNP Level 7
(BSB & PPA BUSINESS SCHOOL)
PRICE**
15,000
FORMAT
On-campus
CERTIFIED BY
Cualificam
Dual Programme Award
(BSBI & Chichester University)
UNITS
90 ECTs
MODE OF STUDY
Full-time
LANGUAGE
English
INTAKES*
Coming Soon
PROGRAMME OVERVIEW
In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures.
Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector.
The tourism, hospitality and event management sectors are experiencing remarkable global growth, driven by increasing disposable incomes, a rising middle class and the widespread desire for unique travel and cultural experiences. According to the World Travel & Tourism Council (WTTC), the global travel and tourism industry contributed over $9.5 trillion to the global economy in 2023, recovering to 95% of its pre-pandemic peak.
Employment in the sector also surged, with over 330 million jobs supported worldwide – nearly 1 in 10 of all jobs globally. Additionally, the global events industry alone is projected to grow at a 13.48% CAGR, reaching over $1.5 trillion by 2028. This robust expansion highlights the sector’s resilience and increasing demand for skilled professionals to lead innovation and manage sustainable growth.
WHO IS THIS PROGRAMME FOR
This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality and event management. Whether you are already working in the field and looking to advance or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive.
You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel or large-scale event production. With a focus on customer engagement, cultural awareness and global trends, the programme opens doors to an exciting, future-proof career.
WHAT YOU’LL GAIN FROM THIS PROGRAMME
• During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry.
YOUR LEARNING JOURNEY
Over the duration of this programme, you will:
- Master the principles of tourism management, hospitality operations, and event design in a global context.
- Explore destination branding, customer experience, and service innovation in a competitive marketplace.
- Gain practical insights through real-world case studies, live projects, and industry guest lectures.
- Build professional connections and enhance your employability through BSBI’s industry network and career services.
With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field.
REASONS TO STUDY AT BSBI PARIS
01
An internship built into your programme
We offer paid internships included within the programme, ensuring valuable professional experience with financial support.
02
A dual qualification with top-ranked UK recognition
On top of your professional Diploma awarded by BSBI, accredited by Cualificam, students can obtain an academic degree awarded by Chichester University
03
Dedicated career centre
CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.
04
Full Relocation Support
We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.
Commitment
to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
Admission requirements
Academic Profile
- Min age: 21
- Undergraduate degree or equivalent
- 3+ years work experience (if no degree)*
*Students applying for the dual programme award with the university of Chichester can must have an undergraduate degree
English Proficiency
- IELTS 6.0 (no band less than 5.5)
- Waived for native speakers
- MOI letter accepted
Required Documents
- Application form
- High school & bachelor’s degree
- CV & Passport copy
Enhance your Professional Master’s with a dual programme award
Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.
This pathway gives you the opportunity to graduate with :
- RNCP Degree Titre Level 7 (from PPA)
- Professional Master’s (from BSBI)
- UK Academic Degree awarded by the University of Chichester
* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.
Internship integration
A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution.
This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.
Career progression
Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight.
With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries.
key competencies and skills
- Global tourism management, travel tech & AI in tourism
- Strategic hospitality planning
- Event design and execution
- Service quality and customer experience
- Budgeting, forecasting and logistics
- Cultural awareness and international communication
- Crisis and risk management
- Innovation in hospitality and travel
- Sustainability in tourism and events
learning outcomes
Upon successful completion of the Master in Tourism, Hospitality and Event Management at BSBI, you will:
Lead with strategic insight in experience-driven sectors
Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries.
Design memorable guest and delegate experiences
Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity.
Manage operational complexity with confidence
Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership.
Drive innovation and embrace sustainability
Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way.
OUR NUMBERS SPEAK FOR THEMSELVES
Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.
87%
overall student satisfaction
88%
feel BSBI provides a diverse and inclusive environment
90%+
satisfaction with career services
84%
would recommend BSBI
96%
satisfaction with enrolment support
400+
students secured jobs or internships in 2025
how to apply
Application Process
Apply to BSBI Paris programmes easily: check requirements, submit documents online, and track your application step by step.
Entry Requirements
Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.
Fees & Funding
Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.
Important Dates
Check out the upcoming important dates for Paris — stay informed and don’t miss out!
Next steps
Apply for your enrolment today and secure your place at BSBI.
Speak with an expert and plan your academic future at BSBI.
Explore programs and get answers at our Virtual Open Days.
Student voices
Discover what international students have to say about their first days at BSBI!
Testimonials
"I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
⭐⭐⭐⭐⭐
"BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
⭐⭐⭐⭐⭐
"BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
⭐⭐⭐⭐⭐
"BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
⭐⭐⭐⭐⭐
"BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
⭐⭐⭐⭐⭐
"BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
⭐⭐⭐⭐⭐
"I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
⭐⭐⭐⭐⭐
Frequently asked questions
Everything you need to know about the program,
admissions, and student life in Spain.
Optional UK Degree Upgrade: You have the opportunity to upgrade your qualification to include a UK academic degree (MSc) awarded by the University of Chichester, a prestigious UK institution ranked in the Top 30. With this upgrade, you will graduate with three recognised qualifications: a Professional Master's diploma from BSBI, an RNCP Level 7 diploma from PPA, and a UK academic degree from the University of Chichester. This triple qualification offers maximum international recognition. The upgrade requires meeting eligibility requirements and an additional fee of €1,200, delivered through additional blended learning modules. What this means for your CV: The dual qualification demonstrates both professional expertise (BSBI diploma) and state-validated practical experience (RNCP certification). If you choose the UK degree upgrade, you add academic credibility from a top-ranked British university, positioning you as a digital marketing professional with both strategic knowledge and proven campaign execution skills.
Outside Europe, while the RNCP acronym may be less familiar, your dual qualification (Professional Master's in Digital Marketing + French RNCP) demonstrates both academic credentials and state-validated professional experience. International recruiters in digital hubs appreciate this combination: recognised academic training paired with certified practical experience in managing digital campaigns and measuring marketing performance. The mandatory internship validated by the French government shows you've successfully executed digital marketing projects, managed social media campaigns, optimized paid advertising, or created content strategies in professional settings, skills that translate directly to marketing roles anywhere in the world. Many of our digital marketing graduates use the Professional Master's degree when applying to international companies and emphasise the RNCP when explaining their hands-on experience with marketing tools, campaign analytics, and digital project management during interviews.
Duration: The internship typically involves up to 6 months of full-time work in digital marketing roles. When: Usually completed after your taught modules, allowing you to apply the digital marketing strategies, analytics techniques, and content creation skills you've learned in your studies.
Where: You'll work in marketing departments, digital agencies, social media teams, e-commerce companies, content marketing organisations, or start-up marketing teams, matching your interests in areas like social media management, SEO/SEM, email marketing, content strategy, paid advertising, or marketing automation.
Support: BSBI's career services team maintains relationships with employers and provides support including CV writing tailored to marketing roles, portfolio development showcasing your digital projects, interview preparation for marketing positions, and employer matching based on your specialisation interests in digital channels.
You'll also have academic supervision and an industry mentor throughout your internship. The internship serves as a crucial career stepping stone, many digital marketing students build portfolios of real campaign work, develop professional networks, and receive job offers from their internship employers, as marketing teams often use internships to identify and recruit talented marketers.
What about the internship? English-speaking digital marketing internships are widely available in Paris: The city hosts numerous international digital agencies, e-commerce companies with English-speaking marketing teams, tech start-ups operating in English, and multinational brands managing global digital campaigns.
French language is a bonus, not a requirement: While speaking French can expand your internship options, particularly with French domestic brands or local French agencies, it's not mandatory. Many international students complete successful internships in entirely English-speaking marketing environments, especially in roles focused on international markets, English content creation, or global social media management. Digital marketing is a highly international field where English dominates, most marketing tools, platforms, and industry resources are in English.
Learning French while you study: BSBI offers French language courses in order to develop your French skills during your time in Paris. Basic French can be helpful for daily life and networking, but it's not required for academic success or for working in many digital marketing roles. Student visa considerations: You do not need to demonstrate French language proficiency to obtain a student visa for this programme, as it's taught in English. English proficiency is the only language requirement for admission.