RNCP L7 (PPA) + Master in Digital Marketing (BSBI)

iN PARIS

Key Facts Programme Structure Admission Requirements Additional UK Degree How to Apply

GRADUATES HIRED BY GLOBAL LEADERS

We collaborate with numerous well-known companies to offer professional internships.

RNCP LEVEL 7 Certified

The RNCP (Répertoire National des Certifications Professionnelles) Level 7 is France’s national framework for professional qualifications, equivalent to a Master’s degree and recognised across the European Higher Education Area (EHEA).

Programmes Certified By Cualificam

CUALIFICAM is a quality certification procedure developed by the Fundación para el Conocimiento Madrid+d in Spain, aimed at certifying the quality of Professional Master’s Programs.

Academic Partner Of The University of Chichester

Enhance your qualifications through our partnership with the University of Chichester, one of the UK’s leading institutions with over 130 years of academic excellence..

Award-Winning Institution

Benefit from the standards of excellence our awards represent, reinforcing the quality and credibility of your learning experience.

KEY FACTS

LOCATIONS

Paris

DURATION

24 Months

STUDY OPTIONS

Professional Master

RCNP Level 7

(BSBI & PPA BUSINESS SCHOOL)

PRICE**

15,000

FORMAT

On-campus

CERTIFIED BY

Cualificam

Dual Programme Award

(BSBI & Chichester University)

UNITS

120 ECTs

MODE OF STUDY

Full-time

LANGUAGE

English

INTAKES*

November

* Intakes are subject to change 

** see all pricing and fees in our fees page

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PROGRAMME OVERVIEW

In today’s fast-evolving digital landscape, businesses rely on skilled professionals who can develop strategic, data-driven marketing campaigns that drive engagement and growth. The Master in Digital Marketing at BSBI equips you with the expertise to navigate the complexities of the digital economy, blending cutting-edge marketing technologies, analytics, and strategic communication to maximize business success. 

This programme is designed for ambitious professionals who want to excel in SEO, content marketing, social media, and digital branding, as well as leverage AI, automation, and consumer insights to enhance marketing performance. With a strong emphasis on practical application, you will work on real-world projects, analyse case studies from leading global brands, and gain valuable insights from industry experts. 

WHO IS THIS PROGRAMME FORWHO IS THIS PROGRAMME FOR

This programme is ideal for aspiring professionals who want to harness the power of data to solve real business problems. Whether you’re already working in business or tech, or transitioning into analytics from another field, the curriculum is designed to support your growth at every stage. 

If you’re intellectually curious, enjoy solving complex problems, and want to turn information into insight, this is the programme for you. 

WHAT YOU’LL GAIN FROM THIS PROGRAMME

•Ideal for those seeking to master digital platforms and omnichannel marketing strategies, this programme equips students with highly sought-after skills to create impactful, data-driven campaigns. Graduates will be prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, and Customer Analytics Specialist, ensuring they have the expertise to lead and innovate in a dynamic, digital-first world. 

YOUR LEARNING JOURNEYYOUR LEARNING JOURNEY

Over the duration of this programme, you will: 

  • Master key areas of digital marketing, including brand strategy, content creation, data analytics, and performance marketing. Gain hands-on expertise in MarTech tools and explore the transformative impact of Generative Artificial Intelligence, as AI increasingly shapes and enhances all aspects of marketing and advertising activities. 
  • Develop expertise in marketing technologies, from CRM and automation tools to AI-powered analytics and campaign optimization. 
  • Engage in hands-on projects and case studies, applying theory to real-world business challenges. 
  • Expand your career opportunities with access to BSBI’s extensive professional network and industry-driven curriculum. 

With a curriculum designed to reflect the latest trends and innovations in digital marketing, this master’s programme empowers you to become a highly sought-after marketing professional in a competitive, global industry. 

REASONS TO STUDY AT BSBI PARIS

01

An internship built into your programme

We offer paid internships included within the programme, ensuring valuable professional experience with financial support.

02

A dual qualification with top-ranked UK recognition

On top of your professional Diploma awarded by BSBI, accredited by Cualificam, students can obtain an academic degree awarded by Chichester University

03

Dedicated career centre

CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.

04

Full Relocation Support

We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.

Program structure

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

Term 1

  • Advanced Digital AI Strategic Marketing Management 
  • Digital Marketing Communications for the AI and Sustainable Era 

Term 2

  • AI Consumer Behaviour and Digital Marketing analytics 
  • Cross-cultural Management in a fragmented digital world 

Term 3

  • Project Management and Leadership for Digital Business
  • Global Marketing Management and Digital Business

Term 4

  • Internship 
  • Dissertation 

Commitment

to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

Admission requirements

Academic Profile

  • Min age: 21
  • Undergraduate degree or equivalent
  • 3+ years work experience (if no degree)*

    *Students applying for the dual programme award with the university of Chichester can must have an undergraduate degree

English Proficiency

  • IELTS 6.0 (no band less than 5.5)
  • Waived for native speakers
  • MOI letter accepted

Required Documents

  • Application form
  • High school & bachelor’s degree
  • CV & Passport copy
Apply now

Enhance your Professional Master’s with a dual programme award

Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. 

This pathway gives you the opportunity to graduate with : 

  • RNCP Degree Titre Level 7 (from PPA)
  • Professional Master’s (from BSBI)
  • UK Academic Degree awarded by the University of Chichester 

* Eligibility requirements apply for entry into the UK Academic Degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods. 

Internship integration

A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution. 

This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.

Career progression

Graduates of the Master in Digital Marketing programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries. 

This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry. 

Step into a world of limitless opportunities—your journey to digital marketing leadership begins at BSBI! 

key competencies and skills

  • Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives. 
  • Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems. 
  • SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility. 
  • Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies. 
  • Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more. 
  • Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media. 
  • Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty. 
  • Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets. 
  • Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends.  

learning outcomes

This programme ensures you graduate with a powerful blend of technical, analytical, and strategic capabilities—ready to lead in the data economy.

Master Digital Marketing Strategy & Innovation

Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologie to solve real-world digital marketing challenges with confidence.

Identify Trends & Create Impactful Marketing Solutions

Gain the ability to analyse market trends, consumer behaviours, and digital disruption, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.

Gain Hands-On Experience & Build Industry Connections

Immerse yourself in real-world digital marketing environments through internships and live business project. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.

Commit to Lifelong Professional Growth


Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing. 

OUR NUMBERS SPEAK FOR THEMSELVES

Built from more than 2,800 student responses across BSBI campuses, the results reflect strong student satisfaction, support, and career-focused learning.

87%

overall student satisfaction

88%

feel BSBI provides a diverse and inclusive environment

90%+

satisfaction with career services

84%

would recommend BSBI

96%

satisfaction with enrolment support

400+

students secured jobs or internships in 2025

how to apply

Application Process

Apply to BSBI Paris programmes easily: check requirements, submit documents online, and track your application step by step.

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Entry Requirements

Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.

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Fees & Funding

Discover the entry pathways for this programme, designed for different academic and professional backgrounds. Choose the route that best fits your qualifications and career goals.

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Important Dates

Check out the upcoming important dates for Paris — stay informed and don’t miss out!

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Next steps

Apply for your enrolment today and secure your place at BSBI.

Apply Now

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Student voices

Discover what international students have to say about their first days at BSBI!

Testimonials

  • "I would like to work in international business and for a global company. Overall, I feel like BSBI has helped me move closer to that goal. More specifically, the Global MBA program has helped give me a new perspective on the modern-day global business environment."
    Audrey JohnstoneGlobal MBA

    ⭐⭐⭐⭐⭐

  • "BSBI helped me develop skills, and above all, understand and appreciate different cultures. Living and interacting with people from diverse backgrounds has also improved my language skills."
    Matteo LuccheseMSc Digital Marketing 

    ⭐⭐⭐⭐⭐

  • "BSBI guided me every step of the way, from the application process to arriving in Germany. Their support reassured me I'd made the right choice of choosing them."
    Aida Al Masri​BSc (Hons) International Business and Management​

    ⭐⭐⭐⭐⭐

  • "BSBI plays some crucial roles in shaping the leaders of the future through various strategies and initiatives. "
    Victor MadunemeDoctorate in Business Administration (DBA)

    ⭐⭐⭐⭐⭐

  • "BSBI broadened my options and simplified my decision-making process. It provided a kickstart to my life in Germany, fulfilling the expectations every international student looks for."
    Adarsh AgarwalMA Tourism, Hospitality and Event Management

    ⭐⭐⭐⭐⭐

  • "BSBI offers career fairs showcasing a diverse range of hiring companies and agencies from various sectors. These fairs were particularly helpful in developing my professional CV. The feedback and guidance I received helped me create a strong application that grabbed recruiters' attention, resulting in several successful interviews."
    Aya ShawkyMSc International Health Management

    ⭐⭐⭐⭐⭐

  • "I was seeking a business school in Europe that aligns with my career goals and budget. The affordability offered by BSBI was a key attraction when compared to other universities and business schools."
    Vibin BalachandranGlobal MBA

    ⭐⭐⭐⭐⭐

Frequently asked questions

Everything you need to know about the program,
admissions, and student life in Spain.

Contact Admissions Team →

This programme awards two core qualifications that prepare you for success in the digital marketing industry: (1) Professional Master's in Digital Marketing (awarded by BSBI). A professional master's degree that provides comprehensive training in digital strategy, content marketing, SEO/SEM, social media management, marketing automation, data analytics, and campaign optimization. Recognised internationally and designed for career-focused professionals pursuing roles in digital marketing, brand management, and online communications. (2) RNCP Titre Level 7 (delivered by PPA Business School, certified by the French Ministry of Labour). A state-certified professional qualification earned through a mandatory internship in marketing departments, digital agencies, or e-commerce companies. This validates your hands-on competencies in campaign management, digital content creation, performance tracking, and strategic communication. French employers highly value RNCP qualifications because they prove you've successfully delivered results in real digital marketing environments.

Optional UK Degree Upgrade: You have the opportunity to upgrade your qualification to include a UK academic degree (MSc) awarded by the University of Chichester, a prestigious UK institution ranked in the Top 30. With this upgrade, you will graduate with three recognised qualifications: a Professional Master's diploma from BSBI, an RNCP Level 7 diploma from PPA, and a UK academic degree from the University of Chichester. This triple qualification offers maximum international recognition. The upgrade requires meeting eligibility requirements and an additional fee of €1,200, delivered through additional blended learning modules. What this means for your CV: The dual qualification demonstrates both professional expertise (BSBI diploma) and state-validated practical experience (RNCP certification). If you choose the UK degree upgrade, you add academic credibility from a top-ranked British university, positioning you as a digital marketing professional with both strategic knowledge and proven campaign execution skills.

Yes. the RNCP Titre Level 7 is officially recognised as equivalent to a Master's degree (Level 7 on the European Qualifications Framework), making it understood across Europe and internationally. In the digital marketing sector specifically, European employers recognise this as proof of advanced professional competence in campaign management, digital strategy, and online marketing operations. Many international digital agencies, e-commerce platforms, and multinational marketing teams operate across multiple countries and understand French professional certifications. Digital marketing is a highly globalised field where skills like SEO, paid advertising, analytics, and content strategy are universal, employers worldwide value candidates who can demonstrate hands-on experience in these areas.

Outside Europe, while the RNCP acronym may be less familiar, your dual qualification (Professional Master's in Digital Marketing + French RNCP) demonstrates both academic credentials and state-validated professional experience. International recruiters in digital hubs appreciate this combination: recognised academic training paired with certified practical experience in managing digital campaigns and measuring marketing performance. The mandatory internship validated by the French government shows you've successfully executed digital marketing projects, managed social media campaigns, optimized paid advertising, or created content strategies in professional settings, skills that translate directly to marketing roles anywhere in the world. Many of our digital marketing graduates use the Professional Master's degree when applying to international companies and emphasise the RNCP when explaining their hands-on experience with marketing tools, campaign analytics, and digital project management during interviews.

The internship is a mandatory component that places you in real digital marketing environments and is required to earn the RNCP Titre Level 7. It takes place after completing your academic modules and is facilitated through the companies proposing internships in Paris and across France.

Duration: The internship typically involves up to 6 months of full-time work in digital marketing roles. When: Usually completed after your taught modules, allowing you to apply the digital marketing strategies, analytics techniques, and content creation skills you've learned in your studies.

Where: You'll work in marketing departments, digital agencies, social media teams, e-commerce companies, content marketing organisations, or start-up marketing teams, matching your interests in areas like social media management, SEO/SEM, email marketing, content strategy, paid advertising, or marketing automation.

Support: BSBI's career services team maintains relationships with employers and provides support including CV writing tailored to marketing roles, portfolio development showcasing your digital projects, interview preparation for marketing positions, and employer matching based on your specialisation interests in digital channels.

You'll also have academic supervision and an industry mentor throughout your internship. The internship serves as a crucial career stepping stone, many digital marketing students build portfolios of real campaign work, develop professional networks, and receive job offers from their internship employers, as marketing teams often use internships to identify and recruit talented marketers.

Yes, absolutely. The Master in Digital Marketing programme is taught entirely in English at BSBI's Paris campus. You do not need to speak French to enrol or complete your academic studies.

What about the internship? English-speaking digital marketing internships are widely available in Paris: The city hosts numerous international digital agencies, e-commerce companies with English-speaking marketing teams, tech start-ups operating in English, and multinational brands managing global digital campaigns.

French language is a bonus, not a requirement: While speaking French can expand your internship options, particularly with French domestic brands or local French agencies, it's not mandatory. Many international students complete successful internships in entirely English-speaking marketing environments, especially in roles focused on international markets, English content creation, or global social media management. Digital marketing is a highly international field where English dominates, most marketing tools, platforms, and industry resources are in English.

Learning French while you study: BSBI offers French language courses in order to develop your French skills during your time in Paris. Basic French can be helpful for daily life and networking, but it's not required for academic success or for working in many digital marketing roles. Student visa considerations: You do not need to demonstrate French language proficiency to obtain a student visa for this programme, as it's taught in English. English proficiency is the only language requirement for admission.