RNCP L7 (PPA) + Master in Digital Marketing (BSBI)

IN PARIS

Programme Overview Programme Structure Key Programme Information Entry Requirements FAQ

The Growing Global Demand for Digital Marketing Professionals 

Digital marketing has become a key engine of business expansion and customer engagement around the world. As companies embrace digital-first strategies, the need for experts in SEO, content production, analytics, social media, and performance marketing continues to increase. 

Through our partnership with PPA Business School, BSBI offers a unique academic pathway in Paris that combines international learning with strong French recognition. 

This programme allows students to earn qualifications delivered by PPA Business School and BSBI, ensuring both global relevance and alignment with the French professional framework (RNCP). 

Studying in Paris offers students first-hand access to European companies, diverse teams, and industry experts, helping them learn real business practices, global markets, and leadership styles through practical experience. 

Programme overview

In a rapidly changing digital world, companies depend on marketing specialists who can design strategic and data-driven campaigns that generate real engagement and business growth. The RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Digital Marketing (BSBI) programme provides you with the skills to thrive in the digital economy, combining advanced marketing tools, analytics, and strategic communication to boost organisational performance. 

The programme is ideal for motivated individuals looking to master SEO, content strategy, social media, and digital branding, while also harnessing AI, automation, and consumer behaviour insights to improve campaign results. You’ll tackle practical industry projects, explore case studies from leading brands, and learn directly from experienced professionals. 

Over the duration of this programme, you will: 

  • Master core areas of digital marketing, including brand strategy, content creation, data analytics, and performance marketing. 
  • Hands-on experience with MarTech tools, and explore the transformative potential of Generative AI in marketing and advertising. 
  • Develop expertise in marketing technologies, from CRM and automation platforms to AI-driven analytics and campaign optimisation. 
  • Apply your skills in real-world projects, through hands-on assignments and case studies that turn theory into practice. 
  • Expand your career opportunities, gain access to BSBI’s professional network and industry-focused curriculum. 

Stay ahead of industry trends, the programme reflects the latest innovations, preparing you to become a highly sought-after marketing professional in a competitive, global digital landscape. 

ADDITIONAL ACADEMIC DEGREE

Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. 

This pathway gives you the opportunity to graduate with : 

– RNCP Level 7 Professional Certification from PPA Business School

– Professional Master’s in Digital Marketing from BSBI

– UK Academic Degree (MSc) from the University of Chichester*

*Eligibility requirements apply for entry into the UK academic degree option. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning methods.

Accreditations, Memberships and Awards

PPA Business School, ranked France’s No.1 work-study business school, is part of the GES Network. With OPQF and ACBSP accreditations and membership in AACSB International, PPA blends academic excellence with practical professional pathways in Paris. 

At BSBI, we are dedicated to providing a world-class education that meets the highest standards of excellence, innovation, and inclusivity. The Master in Digital Marketing (BSBI) is certified by CUALIFICAM and overseen by the Fundación para el Conocimiento Madrimasd, ensuring full compliance with the European Higher Education Area (EHEA). 

BSBI is also a proud member of the Asociación Española de Escuelas de Negocios (AEEN) and the European Union of Private Higher Education (EUPHE), demonstrating our ongoing commitment to academic quality, professional development, and international relevance. 

Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.  

TOP REASONS TO STUDY THIS PROGRAMME

Stay ahead in today’s fast-moving digital world with a curriculum built around emerging trends, data-driven strategies, and the latest marketing technologies. Master omnichannel marketing, social media management, and performance analytics to create campaigns that deliver real impact.

Gain insights from experienced marketing professionals, digital strategists, and thought leaders who bring real-world expertise into the classroom. Benefit from hands-on projects, live case studies, and the chance to earn industry-recognised certifications, including Google Analytics and HubSpot. 

Collaborate with peers, faculty, and industry professionals through workshops, internships, and networking events. BSBI’s strong industry connections provide practical experience and open doors to career opportunities in leading global organisations. 

With the digital marketing landscape evolving rapidly, skilled professionals are in high demand. This programme equips you with versatile, job-ready skills for roles such as Digital Marketing Manager, SEO/SEM Specialist, Content Strategist, or Digital Consultant, helping you achieve long-term career success. 

Learning Outcomes

Strategic Learning for a Global Leadership Journey

Upon successfully completing the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Digital Marketing (BSBI), you will be equipped with the expertise, tools, and strategic mindset to thrive in the fast-paced world of digital marketing. 

Commit to Lifelong Professional Growth 
Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing. 

Master Digital Marketing Strategy & Innovation 
Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologies to solve real-world digital marketing challenges with confidence. 

Identify Trends & Create Impactful Marketing Solutions 
Gain the ability to analyse market trends, consumer behaviours, and digital disruptions, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape. 

Gain Hands-On Experience & Build Industry Connections 
Immerse yourself in real-world digital marketing environments through internships and live business projects. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations. 

mandatory INTERNSHIP

Working in Paris

Internship is Mandatory

When you complete the Master in Digital Marketing programme with BSBI, in collaboration with PPA Business School, you’ll have to do an internship. This is your opportunity to earn the RNCP, which recognises your skills according to French professional standards. 

The internship is a key part of the programme you’ll get hands-on experience working in real business environments, alongside experienced professionals. It’s your chance to put what you’ve learned into practice and see how it works in the real world. 

Whether you join a multinational company, an innovative start-up, or a socially-driven organisation, this experience will help you gain confidence, sharpen your skills, and build your international network all while making a real impact.

Get more information about internship in France. 

CAREER PROGRESSION

Career Progression: Your Path to Executive Success 

Graduates of the RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI)  will emerge with the expertise, strategic mindset, and hands-on experience needed to thrive in today’s competitive digital landscape. Whether you aspire to lead marketing campaigns, specialize in data-driven strategies, or manage brand communications, this programme equips you with the in-demand skills to succeed in diverse industries.  

LinkedIn lists digital marketing among the top 10 most in-demand skills worldwide, and the U.S. Bureau of Labor Statistics predicts a 10% increase in marketing-related jobs by 2031 

As a BSBI graduate, you’ll also gain exclusive access to our Careers Service, helping you explore global career opportunities with top organizations and innovative startups. .  

This programme open doors to a wide range of roles, including: 

Marketing Communications Professional – Craft compelling brand messaging and coordinate marketing initiatives across platforms. 

Digital Marketing Manager – Oversee multi-channel campaigns, optimize brand presence, and drive business growth.  

Influencer Marketing Manager – Collaborate with content creators and industry influencers to boost brand visibility.  

Digital Analytics Manager – Leverage data and insights to measure campaign success and refine marketing strategies.  

Email Marketing Specialist – Develop targeted email campaigns that nurture customer relationships and drive conversions.  

Visit the Careers Service website

Graduate Profile: Your Skills and Expertise

Graduates of the RNCP Titre L7 Manager du développement commercial à l’international (PPA) + Master in Digital Marketing (BSBI) programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries.

  • Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives.  
  • Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems.  
  • SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility.  
  • Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies.  
  • Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more.  
  • Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media.  
  • Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty.  
  • Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets.  
  • Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends 

This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry. 

KEY PROGRAMME INFORMATION

  • Location: Paris  
  • RNCP delivered by PPA Business school  
  • Master in Digital Marketing awarded by BSBI 
  •  Duration: 24 months  
  • Mode of Study: Full-time  
  • Format: On-campus 
  • Language: English  
  • Intakes: Nov
  • Units: 90 ECTS
Learn more about Paris

Fees & Offers

€ 15,000 

Save up to 40% on your programme fees*

*Terms and conditions apply. 

Programme Structure

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

  • Strategic Marketing Management
  • Digital Marketing Communications

  • Consumer Behaviour   
  • Cross-cultural Management


  • Project Management and Leadership
  • Global Marketing Management

  • Dissertation
  • Internship up to 6 months

Admissions

The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success. 

OVERVIEW OF AN APPLICATION PROCESS IN PHASES

01

Application Submission

02

Recording the application

03

Notification of decision / requesting missing information

04

Submission of requested outstanding information

05

Offer Letter & Study Agreement

06

Offer Acceptance by Applicant

07

Acceptance Letter & Visa Supporting Documents

08

​Enrolment and Induction

Admission confirmation time frame: Our goal is to confirm admission within 48 hours.

Enrolment confirmation time frame: 5 working days.

Entry Requirements

Applicants must hold a recognised Bachelor’s degree or demonstrate a minimum of three years of relevant professional experience. A combination of academic qualifications and professional experience may also be considered.

Documents Required

  • Degree certificate and transcript
  • Proof of English proficiency
  • Curriculum Vitae (CV)
  • Personal statement
  • Reference letter(s)

Applicants are required to complete a suitability interview with a member of the Admissions Team.

Applicants applying via the professional experience route are subject to individual academic assessment and approval.

Language Proficiency

Applicants must demonstrate English language proficiency through one of the following:

  • A Bachelor’s degree completed at a recognised university in a predominantly English-speaking country.
  • A minimum English language proficiency of B2 level is required (e.g., IELTS 6.0 overall with at least 5.5 in each component; TOEFL iBT 80; PTE Academic 56; or equivalent).

Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

  • Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
  • Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
  • Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
  • Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
  • Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
  • Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
  • Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
  • Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

  • Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
  • Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
  • Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
  • Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
  • Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
  • Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
  • Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
  • Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.

FAQ's

This programme awards two core qualifications that prepare you for success in the digital marketing industry: (1) Professional Master's in Digital Marketing (awarded by BSBI). A professional master's degree that provides comprehensive training in digital strategy, content marketing, SEO/SEM, social media management, marketing automation, data analytics, and campaign optimization. Recognised internationally and designed for career-focused professionals pursuing roles in digital marketing, brand management, and online communications. (2) RNCP Titre Level 7 (delivered by PPA Business School, certified by the French Ministry of Labour). A state-certified professional qualification earned through a mandatory internship in marketing departments, digital agencies, or e-commerce companies. This validates your hands-on competencies in campaign management, digital content creation, performance tracking, and strategic communication. French employers highly value RNCP qualifications because they prove you've successfully delivered results in real digital marketing environments.

Optional UK Degree Upgrade: You have the opportunity to upgrade your qualification to include a UK academic degree (MSc) awarded by the University of Chichester, a prestigious UK institution ranked in the Top 30. With this upgrade, you will graduate with three recognised qualifications: a Professional Master's diploma from BSBI, an RNCP Level 7 diploma from PPA, and a UK academic degree from the University of Chichester. This triple qualification offers maximum international recognition. The upgrade requires meeting eligibility requirements and an additional fee of €1,200, delivered through additional blended learning modules. What this means for your CV: The dual qualification demonstrates both professional expertise (BSBI diploma) and state-validated practical experience (RNCP certification). If you choose the UK degree upgrade, you add academic credibility from a top-ranked British university, positioning you as a digital marketing professional with both strategic knowledge and proven campaign execution skills.

Yes. the RNCP Titre Level 7 is officially recognised as equivalent to a Master's degree (Level 7 on the European Qualifications Framework), making it understood across Europe and internationally. In the digital marketing sector specifically, European employers recognise this as proof of advanced professional competence in campaign management, digital strategy, and online marketing operations. Many international digital agencies, e-commerce platforms, and multinational marketing teams operate across multiple countries and understand French professional certifications. Digital marketing is a highly globalised field where skills like SEO, paid advertising, analytics, and content strategy are universal, employers worldwide value candidates who can demonstrate hands-on experience in these areas. Outside Europe, while the RNCP acronym may be less familiar, your dual qualification (Professional Master's in Digital Marketing + French RNCP) demonstrates both academic credentials and state-validated professional experience. International recruiters in digital hubs appreciate this combination: recognised academic training paired with certified practical experience in managing digital campaigns and measuring marketing performance. The mandatory internship validated by the French government shows you've successfully executed digital marketing projects, managed social media campaigns, optimized paid advertising, or created content strategies in professional settings, skills that translate directly to marketing roles anywhere in the world. Many of our digital marketing graduates use the Professional Master's degree when applying to international companies and emphasise the RNCP when explaining their hands-on experience with marketing tools, campaign analytics, and digital project management during interviews.

The internship is a mandatory component that places you in real digital marketing environments and is required to earn the RNCP Titre Level 7. It takes place after completing your academic modules and is facilitated through the companies proposing internships in Paris and across France. Duration: The internship typically involves up to 6 months of full-time work in digital marketing roles. When: Usually completed after your taught modules, allowing you to apply the digital marketing strategies, analytics techniques, and content creation skills you've learned in your studies. Where: You'll work in marketing departments, digital agencies, social media teams, e-commerce companies, content marketing organisations, or start-up marketing teams, matching your interests in areas like social media management, SEO/SEM, email marketing, content strategy, paid advertising, or marketing automation. Support: BSBI's career services team maintains relationships with employers and provides support including CV writing tailored to marketing roles, portfolio development showcasing your digital projects, interview preparation for marketing positions, and employer matching based on your specialisation interests in digital channels. You'll also have academic supervision and an industry mentor throughout your internship. The internship serves as a crucial career stepping stone, many digital marketing students build portfolios of real campaign work, develop professional networks, and receive job offers from their internship employers, as marketing teams often use internships to identify and recruit talented marketers.

Yes, absolutely. The Master in Digital Marketing programme is taught entirely in English at BSBI's Paris campus. You do not need to speak French to enrol or complete your academic studies. What about the internship? English-speaking digital marketing internships are widely available in Paris: The city hosts numerous international digital agencies, e-commerce companies with English-speaking marketing teams, tech start-ups operating in English, and multinational brands managing global digital campaigns. French language is a bonus, not a requirement: While speaking French can expand your internship options, particularly with French domestic brands or local French agencies, it's not mandatory. Many international students complete successful internships in entirely English-speaking marketing environments, especially in roles focused on international markets, English content creation, or global social media management. Digital marketing is a highly international field where English dominates, most marketing tools, platforms, and industry resources are in English. Learning French while you study: BSBI offers French language courses in order to develop your French skills during your time in Paris. Basic French can be helpful for daily life and networking, but it's not required for academic success or for working in many digital marketing roles. Student visa considerations: You do not need to demonstrate French language proficiency to obtain a student visa for this programme, as it's taught in English. English proficiency is the only language requirement for admission.

Graduates of the Master in Digital Marketing programme with dual qualifications are well-positioned for creative, strategic, and analytical roles across the digital marketing industry. Paris, as a major European tech and start-up hub with a thriving creative sector, offers diverse career opportunities in digital marketing. Typical career paths include: Digital Marketing Management: Digital Marketing Manager roles overseeing multi-channel campaigns, coordinating content strategy, managing marketing budgets, and optimizing brand presence across digital platforms. These positions involve strategic planning, team coordination, and performance tracking across various digital channels. Social Media and Content Marketing: Social Media Manager, Social Media Strategist, and Content Marketing Manager positions creating and managing brand presence on platforms including Instagram, TikTok, LinkedIn, Facebook, and emerging channels. These roles combine creative content development with data analysis, community management, and influencer collaboration. SEO and SEM Specialisation: SEO Specialist and SEM Manager roles focusing on search engine optimization, paid search advertising, keyword strategy, technical SEO, and search performance analysis. These positions require analytical thinking, understanding of search algorithms, and expertise in tools like Google Ads, Google Search Console, and SEO platforms. Digital Analytics and Performance Marketing: Digital Analytics Manager and Performance Marketing Specialist positions using data to measure campaign effectiveness, optimize conversion rates, conduct A/B testing, and provide insights for marketing decision-making. These roles involve working with analytics platforms, creating dashboards, and translating data into actionable recommendations. Email Marketing and Marketing Automation: Email Marketing Specialist and Marketing Automation Manager roles developing segmented email campaigns, creating automated customer journeys, managing CRM platforms, and nurturing leads through targeted communications. These positions combine creative messaging with technical platform management. E-commerce and Digital Strategy: E-commerce Marketing Manager and Digital Strategy Consultant roles optimizing online sales channels, improving customer experience, managing product launches, and developing omnichannel strategies. These positions exist across retail, fashion, tech, and consumer goods sectors. Agency and Consulting: Account Executive, Digital Consultant, and Campaign Manager roles within digital agencies serving multiple clients, developing integrated campaigns, managing client relationships, and staying current with emerging marketing technologies and platforms. Why Paris digital marketing graduates have an advantage: Access to France's post-study work visa allowing time to establish your marketing career, Strategic location as Paris hosts major tech companies, innovative start-ups, creative agencies, and European headquarters of global brands, Network effect through your internship connecting you with marketing employers and alumni working across agencies, brands, and start-ups, Dual qualification advantage positioning you competitively for marketing roles across France, the UK, and other European markets. Career progression: Digital marketing offers diverse career paths with opportunities to specialise or broaden your expertise. Graduates typically begin in coordinator or specialist roles and can progress to senior positions, team leadership, or strategic consulting as they build portfolios and develop expertise across digital channels.

The programme tuition fee is €15,000 for the full course, with an intake in November and potential early bird discounts of up to 40% depending on application timing. This fee covers all academic modules, access to marketing tools and platforms used during the programme, and career services support. Living costs in Paris for digital marketing students are manageable with several support options: CAF housing subsidies can significantly reduce monthly accommodation expenses, student transport discounts provide affordable unlimited travel across Paris, and the mandatory professional internship provides income during your practical training period. BSBI offers merit-based scholarships for exceptional candidates, and flexible payment plans are available to spread tuition costs over the programme duration. International students are also permitted to work part-time during their studies, and many digital marketing students find part-time roles in social media management, content creation, or digital support that complement their studies while building their portfolios. The programme represents an investment in your digital marketing career, providing both academic credentials and professional certification. When evaluating the total cost, consider that you receive two qualifications (Professional Master's and French RNCP) plus mandatory professional experience through your internship. The combination of affordable living costs with financial support options, internship compensation, and strong employment outcomes in the growing digital marketing sector makes studying in Paris financially accessible. Additionally, Paris offers a vibrant creative and tech scene with numerous free networking events, marketing meetups, and industry conferences that enhance your learning without requiring significant additional expenditure.

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