RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI)
Build tomorrow’s brands. Lead with insight, innovation, and creativity.
Start your application.The Growing Global Demand for Digital Marketing Professionals
Digital marketing has become a key engine of business expansion and customer engagement around the world. As companies embrace digital-first strategies, the need for experts in SEO, content production, analytics, social media, and performance marketing continues to increase.
Through our partnership with PPA Business School, BSBI offers a unique academic pathway in Paris that combines international learning with strong French recognition.
This programme allows students to earn qualifications delivered by PPA Business School and BSBI, ensuring both global relevance and alignment with the French professional framework (RNCP).
Studying in Paris offers students firsthand access to European companies, diverse teams, and industry experts, helping them learn real business practices, global markets, and leadership styles through practical experience.
Programme Overview
In a rapidly changing digital world, companies depend on marketing specialists who can design strategic and data-driven campaigns that generate real engagement and business growth. The RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI) programme provides you with the skills to thrive in the digital economy, combining advanced marketing tools, analytics, and strategic communication to boost organisational performance.
The programme is ideal for motivated individuals looking to master SEO, content strategy, social media, and digital branding, while also harnessing AI, automation, and consumer behaviour insights to improve campaign results. You’ll tackle practical industry projects, explore case studies from leading brands, and learn directly from experienced professionals.
Over the duration of this programme, you will:
- Master core areas of digital marketing – including brand strategy, content creation, data analytics, and performance marketing.
- Hands-on experience with MarTech tools – and explore the transformative potential of Generative AI in marketing and advertising.
- Develop expertise in marketing technologies – from CRM and automation platforms to AI-driven analytics and campaign optimisation.
- Apply your skills in real-world projects – through hands-on assignments and case studies that turn theory into practice.
- Expand your career opportunities – gain access to BSBI’s professional network and industry-focused curriculum.
Stay ahead of industry trends – the programme reflects the latest innovations, preparing you to become a highly sought-after marketing professional in a competitive, global digital landscape.
Choose to enhance your Professional Master’s with a dual programme award
Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage.
This pathway gives you the opportunity to graduate with three recognised qualifications:
- a Professional Master’s diploma from BSBI
- an RNCP Level 7 diploma from PPA
- a UK academic degree awarded by the University of Chichester
* Eligibility requirements apply for entry into the academic route for the dual programme award. An additional upgrade fee of €1,200 is payable on top of the Professional Master’s tuition fee. Delivered with additional blended learning.
This programme is ideal for driven learners who want to excel in the fast-changing field of digital marketing. Whether you’re a marketing professional seeking new skills, an entrepreneur growing your online presence, or a career-changer entering the digital sector, you’ll gain practical experience and the knowledge needed to master modern tools, develop innovative strategies, and use data to enhance results in today’s digital economy.
This programme is perfect for those looking to master digital platforms and omnichannel marketing. It equips students with in-demand skills to design data-driven, impactful campaigns. Graduates are prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, or Customer Analytics Specialist, giving them the expertise to lead and innovate in a fast-paced, digital-first environment.
Accreditations, Memberships and Awards
At BSBI, we are dedicated to providing a world-class education that meets the highest standards of excellence, innovation, and inclusivity. The Master in Digital Marketing (BSBI) is certified by CUALIFICAM and overseen by the Fundación para el Conocimiento Madrimasd, ensuring full compliance with the European Higher Education Area (EHEA).
PPA Business School, ranked France’s No.1 work-study business school, is part of the GES Network. With OPQF and ACBSP accreditations and membership in AACSB International, PPA blends academic excellence with practical professional pathways in Paris.
BSBI is also a proud member of the Asociación Española de Escuelas de Negocios (AEEN) and the European Union of Private Higher Education (EUPHE), demonstrating our ongoing commitment to academic quality, professional development, and international relevance.
Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.
Top Reasons to Study This Programme
Stay ahead in today’s fast-moving digital world with a curriculum built around emerging trends, data-driven strategies, and the latest marketing technologies. Master omnichannel marketing, social media management, and performance analytics to create campaigns that deliver real impact.
Gain insights from experienced marketing professionals, digital strategists, and thought leaders who bring real-world expertise into the classroom. Benefit from hands-on projects, live case studies, and the chance to earn industry-recognised certifications, including Google Analytics and HubSpot.
Collaborate with peers, faculty, and industry professionals through workshops, internships, and networking events. BSBI’s strong industry connections provide practical experience and open doors to career opportunities in leading global organisations.
With the digital marketing landscape evolving rapidly, skilled professionals are in high demand. This programme equips you with versatile, job-ready skills for roles such as Digital Marketing Manager, SEO/SEM Specialist, Content Strategist, or Digital Consultant, helping you achieve long-term career success.
Take the next step in your leadership journey with BSBI
Transform your career with the RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI). Discover our key achievements.
87%
of enrolled students successfully graduated within 2 years
43%
of graduates are working on a permanent basis
17
Career events, 6 major all campus events, 53 club activities hosted by 5 5 student led clubs
80%
of our faculty members have a PhD
At least 50%
of our faculty members are actively publishing
Career Impact
59%
of graduates were employed, pursuing higher education or running their own business.
40%
of graduates found permanent employment within a year from graduation.
20%
of graduates reached the highest salary ranges, with incomes of over €50,000 per year.
*Based on the 2024 Careers Report | Consolidated results from all BSBI campuses
Strategic Learning for a Global Leadership Journey
Upon successfully completing the RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI), you will be equipped with the expertise, tools, and strategic mindset to thrive in the fast-paced world of digital marketing.
- Master Digital Marketing Strategy & Innovation
Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologies to solve real-world digital marketing challenges with confidence.
- Identify Trends & Create Impactful Marketing Solutions
Gain the ability to analyse market trends, consumer behaviours, and digital disruptions, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.
- Gain Hands-On Experience & Build Industry Connections
Immerse yourself in real-world digital marketing environments through internships and live business projects. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.
- Commit to Lifelong Professional Growth
Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing.
Internship Integration: Experience Global Business in action
When you complete the Master in Digital Marketing programme with BSBI, you’ll have the chance to do an internship with PPA Business School. This is your opportunity to earn the RNCP, which recognises your skills according to French professional standards.
The internship is a key part of the programme—you’ll get hands-on experience working in real business environments, alongside experienced professionals. It’s your chance to put what you’ve learned into practice and see how it works in the real world.
Whether you join a multinational company, an innovative startup, or a socially-driven organisation, this experience will help you gain confidence, sharpen your skills, and build your international network—all while making a real impact.
Career Progression: Your Path to Executive Success
Graduates of the RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI) will emerge with the expertise, strategic mindset, and hands-on experience needed to thrive in today’s competitive digital landscape. Whether you aspire to lead marketing campaigns, specialize in data-driven strategies, or manage brand communications, this programme equips you with the in-demand skills to succeed in diverse industries.
LinkedIn lists digital marketing among the top 10 most in-demand skills worldwide, and the U.S. Bureau of Labor Statistics predicts a 10% increase in marketing-related jobs by 2031
As a BSBI graduate, you’ll also gain exclusive access to our Careers Service, helping you explore global career opportunities with top organizations and innovative startups. .
This programme open doors to a wide range of roles, including:
- Digital Marketing Manager – Oversee multi-channel campaigns, optimize brand presence, and drive business growth.
- Influencer Marketing Manager – Collaborate with content creators and industry influencers to boost brand visibility.
- Digital Analytics Manager – Leverage data and insights to measure campaign success and refine marketing strategies.
- Email Marketing Specialist – Develop targeted email campaigns that nurture customer relationships and drive conversions.
- Marketing Communications Professional – Craft compelling brand messaging and coordinate marketing initiatives across platforms.
Graduate Profile: Your Skills and Expertise
Graduates of the RNCP Titre L7 (PPA) + Master in Digital Marketing (BSBI) programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries.
- Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives.
- Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems.
- SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility.
- Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies.
- Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more.
- Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media.
- Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty.
- Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets.
- Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends
This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry.
Key Programme Information
- Location: Paris
- Master in Global MBA awarded by BSBI
- RNCP awarded by PPA Business school
- Duration: 24 months
- Mode of Study: Full-time
- Format: On-campus
- Language: English
- Intakes: Oct
- Units: 90ECTs
Fees & Offers
€ 15,000
Save up to 40% on your programme fees*.
*Terms and conditions apply.
Programme Structure
All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.
Strategic Marketing Management- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
Project Management and Leadership- Global Marketing Management
- Dissertation
- Up to six months
Admissions
The Admissions team plays a vital role in BSBI’s success and integrity, ensuring compliance with institutional standards and national and international regulations. They uphold the institution’s reputation while supporting students on their journey to success.
Overview of an application process in phases
01
Assessment of application
02
Recording the application
03
Notification of decision / requesting missing information
04
Submission of requested outstanding information
05
Offer Letter & Study Agreement
06
Offer Acceptance by Applicant
07
Acceptance Letter & Visa Supporting Documents
08
Enrolment and Induction
Admission confirmation time frame: Our goal is to confirm admission within 48 hours.
Enrolment confirmation time frame: 5 working days.
Admission Requirements
To qualify for admission, applicants must meet one of the following pathways:
- Hold a Bachelor’s degree or equivalent qualification (including vocational, technical, or continuing education), officially recognised at the same level under the applicable qualifications framework.
- Have a minimum of 3 years of relevant professional experience in a role requiring Bachelor’s-level competencies (typically managerial or supervisory roles).
- Have a combination of academic qualifications and professional experience.
Required Documentation Academic Entry
• Bachelor’s degree from a recognised university
• Proof of English proficiency
• Personal statement
• CV
• Reference letters
Required Documentation for Professional Route Entry
1. CV
- Must be up to date and detail relevant professional experience.
2. Work References (minimum of 2 required)
- Must confirm at least 3 years of relevant work experience.
- Clearly state the job title, responsibilities, and employment dates.
- Must be on official letterhead, signed, and dated within the last 6 months.
- Must include the referee’s name, job title, and contact details.
- Referees must hold a senior position.
3. Personal Statement
- Clearly explain the applicant’s motivation for applying.
- Demonstrate how their professional experience supports the chosen programme.
4. BSBI Employment Certificate
- Issued by a company to confirm the individual’s full-time position, duration of employment, and main duties (template is provided).
5. Certificate of Employment History
- Required from the Social Security system in Spain, or an equivalent document from other countries.
- Must cover the period during which the competencies and skills to be assessed were developed.
- Should include all jobs held, the start and end dates of each role, the type of employment, and contributions made to the social security system.
6. Additional Evidence
- Applicants are encouraged to submit additional supporting documents, such as certificates, training records, micro-credentials, seminar attendance, or documents showcasing professional development, workplace skills, competencies, and academic or educational experience.
- Each application is assessed individually and is subject to the final decision of the academic team.
- A Bachelor’s degree from a recognised university in a predominantly English‑speaking country; or
- IELTS: minimum overall score of 6.0, with at least 5.5 in each component.
- Professional Route Only (not eligible for double degree): The certificate does not need to include an official logo or company email address, but it must still be verifiable.
- Double Degree with University of Chichester: The certificate must include the official company logo and be issued from a company email address.
Credit recognition is available for:
- Professional experience
- Credits from other professional master’s programmes with CUALIFICAM certification
- Credits from official or accredited university master’s degrees and business schools.
Application Process: Applicants must indicate their desire for credit recognition when applying for admission and provide documentary evidence for credits earned in other recognised programmes or professional work experience.
Credit Recognition Committee: The equivalence of credits is determined by the Credit Recognition Committee, which includes the Dean, a faculty member familiar with the programme, and representatives from the Registrar and Admission Office. The committee’s decision is notified by the Registrar’s office.
Commitment to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)
BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.
- Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
- Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
- Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
- Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
- Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
- Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
- Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
- Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.
BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.
- Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
- Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
- Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
- Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
- Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
- Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
- Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
- Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.
Student Platforms for Enrolled Students
To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.
Canvas
Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.
MyPage Student Portal
The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.
We value your feedback
Your thoughts and ideas help us improve. If you have suggestions, feedback, or ideas you’d like to share, we’d love to hear from you!
Please send your suggestions to BSBIpro@berlinsbi.com.