Cafe Scientifique 19.0: Advertising or Entertainment? That Is The Question

In today’s fast-paced world, capturing and retaining audience attention is a challenge for every brand, wherein the brands use creativity and strategy to leave a lasting impact on consumers.

While both advertising and entertainment aim to capture audience attention, they serve distinct purposes and employ different strategies and techniques to achieve their respective goals. Or do they?

In our upcoming Café Scientifique session, our guest, Tonci Klaric, Creative Director at Omio and Co-Founder at Spellcaster will delve into the transformative shift in marketing strategies. During this session we will explore how brands are embracing the power of storytelling, immersive experiences, and interactive content to blur the lines between advertising and entertainment. He will also discuss about the psychology of engagement, impact of technological advancements, best practices to measure impact and ROI, and much more.

The discussion will be hosted by Flavio Andrew do Nascimento Santos, Café Scientifique Coordinator, Lecturer and Dr. Sabina Kohlmann, Lecturer. Be part of the discussion, network with industry experts, and gain insights on how to captivate audiences and drive meaningful connections.

Topic: Advertising or Entertainment? That Is The Question

Guest: Tonci Klaric, Creative Director at Omio and Co-Founder at Spellcaster

BSBI students can join onsite. Please register here.

Those who are remote can also join via YouTube live stream.