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Overview

The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilise these techniques to develop a brand and drive organic traffic to your company website with the BSc (Hons) Digital Marketing and Social Media, delivered in partnership with University for the Creative Arts (UCA).

You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.

Berlin School of Business and Innovation is in partnership with the University for the Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the BSc (Hons) in Digital Marketing and Social Media programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020.

Secure your place on this programme by applying today for February 2021 intake- Find out how to apply here.

What will you experience?

Effective marketing and social media are critical to the success of any business, and our BSc (Hons) Digital Marketing and Social Media programme will help you become an expert in both, so you can play your part in an exciting and ever-changing industry.

Both digital marketing and social media are constantly evolving and those within the industry need to think fast and think creatively to meet the demands of both technology and customer behaviour to succeed.

This programme has a global perspective and will develop your appreciation of strategies and tactics for international markets, and give you the confidence to begin your career in digital marketing, social media or any other marketing-related professions and the wider society in which they operate.

BSBI provides well-equipped classrooms in an excellent location: Berlin, the German capital is home to some of the world’s top employers and boasts of a thriving start-up community. Our students have opportunities to connect with these businesses through trips, internships and work experience.

Why study this course?

Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies. The BSc (Hons) Digital Marketing and Social Media programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.

Who should take this course?

BSBI prides itself on nurturing the talents of future leaders by encompassing the values of enterprise, leadership and success. We encourage diligent and ambitious students who have aspirations of working in digital marketing and social media to apply to the programme.

Course Price

International Students Price: €9,000/year

EU Students Price: €7,000/year

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

The majority of your work will be completed in groups and on-going support will be provided through the use of structured, targeted individual tutorials and online tutorials.

The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work based activities.

Foundation Year (International Route)
  • Introduction to Creative Business and Management
  • English for Academic Purposes, Research and Study Skills
  • Marketing, Communication and Branding
  • Creative Business Project
  • Introduction to the German language
BSc 1st Year
  • Social Media: Contexts and Development
  • Foundations of Marketing and Communications
  • Economics for Business
  • Business Seminar 1: Understanding Consumers
  • Creative People and Organisations
  • Understanding Trends and Forecasting
  • Brand Identity
  • Business Seminar 2: Business Analytics
  • Introduction to the German language
BSc 2nd Year
  • Business Seminar 3: Professional Practice
  • Critical Analysis with English for Academic Purposes 1
  • Financial Management
  • Critical Analysis with English for Academic Purposes 2
  • Digital Marketing Analytics
  • Creative Innovation
  • Industry Lecture Series
  • Behavioural Studies and Consumption
  • Advance German language
BSc 3rd Year
  • Creative Business Start-up
  • Data Mining for Marketeers
  • Games: Global Industry and Futures
  • Business Seminar 4: Strategy and Decision Making
  • Creative Leadership Lab
  • Project/ Dissertation
  • Business German language

Learning Outcomes

Upon successfully completing the BSc (Hons) Digital Marketing and Social Media, you will be able to:

Knowledge

  • Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
  • Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
  • Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future

Application

  • Use in-depth information to analyse complex problems and suggest creative (sometimes original) solutions appropriate to professional practice in digital marketing and social media
  • Manage financial, operations, innovations and people management to identify and respond to changing briefs in a range of creative industries contexts
  • Evaluate critical arguments and information (that may be incomplete) to frame appropriate questions and make judgements regarding solutions to problems related to digital marketing and social media
  • Apply a range of methods and techniques to review, consolidate, and extend their knowledge, skills and attitudes to support decision-making regarding digital marketing and social media

Skills

  • Initiate and carry out projects - exercising initiative and personal responsibility - to enable creative industries’ businesses to achieve defined strategic marketing goals
  • Apply high-quality creative, design, software and hardware skills to create compelling, professional communications to both specialist and non-specialist audiences
  • Plan and manage their own ongoing professional development making appropriate use of professional opportunities, networks, publications and research sources

Download Factsheet >>

  • Delivery: On-campus
  • Duration: 3 years/ 4 years with the foundation  (International Route)
  • Intakes 2021: February | May | October
  • Campus: BSBI Berlin, Germany
  • Degree awarded by University for the Creative Arts
  • Price: €9,000/ year (international students)| €7,000/year (EU students)

Download Factsheet >>

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Foundation (International Route)

Minimum age 17 (titles awarded upon completion of at least 11 years of schooling)

Academic Qualifications NARIC equivalent to GCSE

English Language requirements

IELTS – minimum score of 5.0 (minimum 4.5 in each component);

PTE – minimum score of 42 or equivalent.

English proficiency requirements can be waived for:

  1. Native English speakers;
  2. Applicants who completed their education in English (such as a high school diploma or IB).

BSc:    

Minimum age: 18 years old  (titles awarded upon completion of at least 12 years of schooling)

Academic Qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education.

English language requirements: 

IELTS – minimum score of 6.0 (minimum 5.5 in each component), PTE – minimum score of 50 or equivalent. English proficiency requirements can be waived for: Native English speakers and Applicants who completed their education in English (such as a high school diploma or IB)

If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis.

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here
  2. Select the programme and intake you want to apply for
  3. Complete all sections of the online application
  4. Submit online application
  5. Our Admissions Team will liaise with you with regards to next steps