Overview
As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career. Thus, in this course you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.
Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the MSc in Digital Marketing. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.
Secure your place on this programme by applying today - Find out how to apply here.
What will you experience?
BSBI has your professional success at heart. Our modern teaching methods and lectures will equip you with the necessary tools to overcome future challenges in the business world and become a leader in digital marketing industry. To do that we feature top German and UK industry professionals as some of our lecturers, and we also welcome faculty from all over Europe.
All students have the option to learn the German language.
The course is delivered 100% on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Why study this programme?
At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.
You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.
Who should take this programme?
Our college attracts candidates with visions of becoming future business leaders on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month degree programme.
Course Price
2023 INTAKES
International students Price: €12,600 | EU students Price: €8,000
Special offers effective Jan 2023: Up to 33% discount for International Students | 10% discount for EU Students
Terms and conditions apply. Find out more here.
The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Programme Structure
This 18 month MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods and will study the German language alongside their master’s degree subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Modules
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
Additional Content
Digital Series
Session 1: The power of image in digital campaigns and brand building
Session 2: The role of graphic design, animation and illustration in digital marketing and advertising
Session 3: How to run digital campaigns and assess data analytics
Session 4: The applications of video production and photography in digital marketing today
2 Free Professional Certificates (save €2,640)
Choose from the 6 available certificates below:
Data Analytics Project Management
Digital Marketing and Social Media Character Development
Business and Financial Modelling Business Plan Formulation and Implementation
Free German Language Course
Learning Outcomes
Upon successful completion of the course graduates will be able to:
- Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
- Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
- Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
Career Progression
Whether you want to work in the private, public or charity sector, the MSc Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.
BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers. To find out more about the support available, visit the Careers Service website.
Key Programme Information
◥Location: Alte Post, Berlin Germany
- Delivery: On campus
- Duration: 18 months
- 2023 Intakes: Feb, October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- 2023 Price: €12,600 (international students) | €8,000 (EU students)
The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
Entry Requirements
◥Minimum age: 21
Academic qualifications: Strong undergraduate degree from a recognised university.
If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.
English language requirements:
- Official English Tests
- IELTS – minimum OS 6.0 (with min 5.5 in each component);
- Password test – minimum OS 6.0 (with min 5.5 in each component);
- PTE (Academic) – minimum OS of 56 ( with min 51 in each component);
- TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17);
- Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component)
- LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component)
- Duolingo test with an overall score of 105
- Applicants who achieved a bachelor’s degree or above* from a recognised university (according to ECCTIS UK), where the Method of Instruction was entirely in English (teaching and assessment) must submit a Medium of Instruction Letter
- Canadian nationals who have completed a bachelor’s degree at an English-speaking University must submit a Medium of Instruction Letter
- West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
- WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
- Cambridge IGCSE, Cambridge AICE certificates
- International Baccalaureate Diploma can be accepted if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
- Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
*Above bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.
Online Application
◥You can apply now to study with BSBI! It’s quick and easy, here’s how it works:
- Create an account here
- Select the programme and intake you want to apply for
- Complete all sections of the online application
- Submit online application
- Our Admissions Team will liaise with you with regards to next steps
Professional Certificates
◥BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills and continued development throughout their education.
These courses will also help you better understand your strengths, competencies and areas for development – helping to progress your professional development.
The Virtual Student Lounge
BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.
You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.