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Why study this course?

The purpose of this course is to help articulate a strategy for starting your business. It also provides insight on steps to be taken, resources required for achieving your business goals and a timeline of anticipated results. The main reason for this Module indicates how you'll help a business prosper and grow.

What will the student experience be?

Students are introduced to entrepreneurship in the context of who you are. Either venturing as an individual or part of a team; starting in an existing

company or starting from scratch; or creating a company by acquisition or franchise, the characteristics of those who create new ventures are explored.

Please note that this course is only available to Postgraduate students and members of the staff at BSBI. If you are a current student or staff, please email admin@berlinsbi.com.

Fees: €1,320 for Non-BSBI student | Free for BSBI students on postgraduate academic degree programmes


This Module is built on key principles to obtain a thorough and deep understanding on the theoretical but also to the practical issues related to Business Planning Formulation and Implementation.

The process of creating a Business Plan for an entrepreneurial venture and then executing it is the primary focus for this Module.

This course develops the typical structure for a business plan for a start-up venture, which refers to the following parts of an effective Business Plan:

  1. Mission statement and business description
  2. Business environment analysis and SWOT analysis
  3. Industry and competitors’ analysis
  4. Market analysis, marketing & operations plan
  5. Financial planning
  6. Achievements and milestones

Learning Outcomes

The primary learning objectives of the programme are to introduce you to:

1) The concepts of business environment analysis

2) The industry background

3) Market analysis

4) The use of strategic planning for running a business

5) Cope with efficient Financial Planning, with the use of Net Present Value, Internal Rate of Return, Cash Flows Statement analysis and basic principles of forecasting

Career Progression

In the entrepreneurial world, a business plan is a a reference document. You can't get funding without a solid business plan. Outlining your goals, your vision, your competition, your challenges, and the mechanics that will drive your progress, a business plan tries to predict the course of your first few years of a company's growth.

Your career requires a similar level of attention--you'll need to pick out specific goals, determine your ideal path, identify key challenges and opportunities, and come up with some contingency plans.

Dr. Christos Lemonakis has completed his PhD in the area of Banking Risks and Small and Medium Enterprices Management, MBA in Corporate Finance and Decision Making, Diploma in Production Engineering & Management, and BA in Economics. He is a faculty member in the Hellenic Mediterranean University and holds accreditations in Auditing and Costing disciplines with relevant professional experience in Banking Institutions. His academic interests are (i) Banking & Risk Management, (ii) Auditing & Corporate Finance, and (iii) Multicriteria Decision Making. He is also a Doctoral Supervisor for students in the fields of Corporate Governance, Tourism Management and Banking.