Our team

overview

Dr. Elif Yurdakul is a marketing scholar, educator, and entrepreneur dedicated to shaping the next generation of innovative business leaders. With a PhD in marketing and operations management and a master’s degree in organizational psychology, she combines scientific rigor with a deep understanding of human behaviour, creativity, and contemporary business practice. She has more than a decade of teaching experience at universities in Europe and Türkiye, delivering courses in marketing strategies, global marketing, consumer behaviour, cross-cultural management, entrepreneurship and corporate wellbeing.

Her teaching approach is rooted in experiential learning, critical thinking, and real-world industry engagement. Dr. Yurdakul is committed to creating practice-driven learning environments where students learn through strategic projects, business simulations, and hands-on case analysis. She integrates real market trends, AI-driven tools, and emerging business technologies into her teaching, helping students develop future-ready skills and entrepreneurial mindsets. Passionate about student success, she has supported student-run initiatives and guided teams participating in innovation and business planning competitions.

Dr. Yurdakul’s research lies at the intersection of marketing, innovation, consumer psychology, and modern organisational development. Her academic interests include sustainable and digital marketing strategies, technology adoption, creativity and mindfulness in business, and human-centred innovation. She regularly contributes to institutional projects focused on entrepreneurship, AI literacy, and student wellbeing. Alongside her academic work, Dr. Yurdakul is an entrepreneur with diverseexperience leading and co-founding ventures across wellbeing, creative technology, and emerging digital services. She founded a mindfulness-based wellbeing initiative to support personal and corporate development, co-founded a creative technology platform combining audio content culture with decentralised technologies, and established a consultancy specialising in robotics and artificial intelligence adoption for service-oriented businesses. Through these ventures, she has worked in roles spanning strategic growth, digital business development, fundraising, and innovation leadership. Her entrepreneurial and consulting background enriches her teaching philosophy, bringing real-world insights into the classroom and empowering students to think critically, innovate responsibly, and build meaningful careers in a rapidly evolving business landscape. She is passionate about social impact and regularly develops community-oriented wellbeing programs, with a particular focus on resilience, inclusion, and mindful leadership.

Dr. Yurdakul’s mission is to empower individuals and organisations to grow with purpose. She advocates for a balanced and human-centred approach to business, where innovation, ethics, and wellbeing operate together. With a multicultural professional background and a commitment to lifelong learning, she continues to bridge business education, emerging technology, and mindful leadership to prepare future-ready global professionals who lead with creativity, courage, and clarity.

courses

• Project Management
• Energy Management
• Digital Economy and Transformation

Areas of expertise

Marketing strategies, global marketing, consumer behaviour, cross-cultural management, entrepreneurship and corporate wellbeing.

research interests

Sustainable and digital marketing strategies, technology adoption, creativity and mindfulness in business, and human-centred innovation.