

Our team

Overview
Prof. Vahid Maghsoodi is a Lecturer in Marketing at the Berlin School of Business and Innovation (BSBI). He teaches a wide range of marketing-related subjects, including Marketing Management, Brand Management, Consumer Behaviour, Marketing Communications, Services Marketing, Strategic Marketing, and Market Research, across various business schools in Berlin and Iran.
Prof. Maghsoodi has a strong academic and research background. He has published scholarly articles and books and presented his work at several scientific seminars and conferences. His academic interests focus on exploring innovative marketing strategies and understanding consumer psychology in rapidly evolving market environments.
In addition to his academic experience, Prof. Maghsoodi has worked in the corporate sector with well-known organisations such as Bertelsmann and Euromonitor International. He has also been actively involved in Berlin’s dynamic start-up ecosystem, contributing to projects that integrate marketing theory with entrepreneurial practice.
His professional journey reflects a deep passion for bridging the gap between academia and business. Prof. Maghsoodi believes that effective marketing education should combine theoretical knowledge with practical application, preparing students to address real-world challenges creatively and confidently.
He values qualities such as determination, critical reflection, and a positive attitude in his students, encouraging them to approach marketing not only as a business function but also as a discipline of strategic thinking and human understanding.
Through his teaching and research, Prof. Maghsoodi continues to inspire future business leaders to think critically, act ethically, and innovate responsibly within global markets.
Areas of expertise
- Marketing
- Brand Management
- Consumer Behaviour
- Marketing Strategy
- Market Research
- Strategic Marketing