Our team - BSBI

Our team

Jan Noel L. Vero

Lecturer
Dr. Jan Noel Vero is a multi-awarded professional with expertise in sales, event management, and academia, boasting a global footprint in education and business. With over 15 years of experience in hospitality, tourism, and academia, he is known for his dynamic leadership, innovative programme development, and commitment to service excellence. Currently based in Berlin, he continues to mentor students and professionals through international teaching engagements.

Overview

Dr. Vero has held academic and senior roles in premier institutions across the Philippines and Germany. His experience spans from teaching in graduate and undergraduate programmes to leading corporate training and partnership development. He served as Dean of the College of Tourism and Hospitality Management at Mind and Integrity College and currently teaches at the Berlin School of Business and Innovation, among other institutions. His industry experience includes executive roles at Taal Vista Hotel and SM Hotels and Conventions Corporation.

Areas of expertise

  • Sales and events management
  • Hospitality and tourism education
  • Strategic marketing and programme development
  • Client and partnership management
  • Training and organisational development
  • Process improvement and innovation in service
  • International business and academic collaboration

Research interests

  • Hospitality education
  • Hospitality service quality and standard compliance
  • Strategic management in tourism and hospitality
  • Marketing innovation and operations efficiency
  • Event planning and guest experience optimisation

Awards and Honors

  • Philippines’ Man Influence and Exemplary Educator of the Year, Gintong Parangal, 2022
  • Phenomenal and Outstanding Educator of the Year, AHTMP, 2022
  • Multiple accolades from SMHCC, De La Salle University–Dasmariñas, and Royal Institute of Singapore
  • Finalist, Sales and Marketing Manager Category, 5th Virtus Awards, 2019
  • Recognized for exceeding sales targets, commitment to teaching, and innovations in academic delivery

Publications

  • Promotion of Halal Tourism in the Philippines Towards Strategic Direction, Conference Paper 2025
  • Emotional Labor, Job Stress, and Burnout of Private Primary and Secondary Schools Towards a Healthy Life Balance, Conference Paper, 2023
  • Compliance of University Canteen with International Standards, European Chemical Bulletin, 2023
  • Assessment of Tourists on the Recreational Activities in Rizal Park, Lyceum of the Philippines University, 2014

Conferences, Talks, and Speaking Engagements

  • Guest of Honor and Speaker, Alliance of Hospitality and Tourism Movers of the Philippines, 2023
  • Resource Speaker, “Spilling the Tea in the New Working World,” LPU Laguna, 2023
  • Resource Speaker, STIHM Days, Emilio Aguinaldo College Cavite, 2021
  • Session Chairman and Moderator, 2nd WCELT, Laguna State Polytechnic University, 2021
  • Resource Speaker, Advanced Professional Learning Program, LPU Cavite, 2021